slides

1. “Going Deeper, Seeing Further...”
- Many companies have started to use ethnography as a way
to improve there company
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2. “Going Deeper, Seeing Further...”
- Zooming out and taking a look at the bigger picture was one
strategy of observing consumers.
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3. “Going Deeper, Seeing Further...”
- Observing extreme people and analogous cases gave a
different perspective to companies.
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4. “Going Deeper, Seeing Further...”
- Involving consumers with the company was a open up the
process to the consumers.
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5. “Going Deeper, Seeing Further...”
-Using ethnography will hopefully be beneficial for everyone.
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6. Ethnographic research
- TrancenDANCE observation
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7. Ethnographic research
- TrancenDANCE observation
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8. Ethnographic research
- TrancenDANCE observation
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9. Ethnographic research
- TrancenDANCE observation
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10. Ethnographic research
- TrancenDANCE observation
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11. Ethnographic research
- Two different girls taught the class
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12. Ethnographic research
- One of the teachers struggled to remember her own
choreography
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13. Ethnographic research
- Some of the people could pick up the choreography faster
than others
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14. Ethnographic research findings
- Choreographer could write down the steps so she does not
forget it when she is teaching
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15. “Interviewing Humans”
-Be prepared, create an interview guide to stay on topic and
get all the information you need
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16. “Interviewing Humans”
-An interview has three acts: the introduction and warm-up,
the body of the interview, and the conclusion
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17. “Interviewing Humans”
-When conducting the interview make sure that the participant
feels comfortable
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18. “Interviewing Humans”
-Let them talk most of the time. You are interviewing them so
do not start talking about yourself.
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19. “Interviewing Humans”
-After the interview look for themes and be sure to use the
language and terms of the person you interviewed to
represent there answers better.
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20. Interview Guide
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21. Edited Interview
- https://youtu.be/LFh9NcneDlo
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22. Interview Findings
- Both girls enjoy TrancenDANCE but feels that they need a
bigger space to practice
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23. Peer to Peer Documentation
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24. Peer to Peer Documentation
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25. Peer to Peer Documentation
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26. Peer to Peer Documentation
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27. Peer to Peer Documentation
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28. Peer to Peer Documentation Findings
- Needs more time to rehearse
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29. Peer to Peer Documentation Findings
- Could cost less money
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30. Desk Research, Business Sites
- “Keeping Mentally Busy Tied to Less Memory Loss”
- One of the choreographer kept forgetting her choreography
as she was teaching it
- http://www.reuters.com/article/us-keeping-mentally-busy-idUSBRE96218320130703
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31. Desk Research, Business Sites
- “Make Colleges Pay Loans If Their Students Can’t”
- Two girls quit trancenDANCE because there is a monthly
fee of ten dollars which is to much for them now that they are
in college
- https://www.bloomberg.com/view/articles/2016-10-06/make-colleges-pay-loans-if-their-graduates-
can-t
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32. Desk Research, Business Sites
- “For Millennials, Adulthood Now Defined by Financial
Freedom”
- College costs a lot of money and some students have extra
money to spare to a club
-http://www.reuters.com/article/us-column-money-adulthood-idUSKCN12A27L
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33. Desk Research, Business Sites
- “Is Anybody Helping Millennials Navigate Their Student
Loans?”
- College students are having issues with money as college
is so expensive
-http://www.bloomberg.com/news/articles/2016-10-13/the-people-there-to-help-with-student-loans-are-
less-than-helpful
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34. Desk Research, Business Sites
- “Saving for college? Why bank accounts aren't smart”
- Many college students struggle with money
- http://www.reuters.com/article/us-education-college-savings-idUSKCN11Y078
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