Slide presentation from a webinar on the benefits of online networking for business. Included general online networking strategies and specific tactical recommendations, including how to use blogging, Facebook, and LinkedIn for business.
3. About
Archer Web Solutions
• Over 20 years of in-the-trenches work in
Internet technology, business development,
branding and education
4. About
Archer Web Solutions
• Over 20 years of in-the-trenches work in
Internet technology, business development,
branding and education
• Our mission: to provide efficient, effective Internet
solutions to help businesses and non-profits grow
to the next level and “hit the target every time”
5. About
Archer Web Solutions
• Over 20 years of in-the-trenches work in
Internet technology, business development,
branding and education
• Our mission: to provide efficient, effective Internet
solutions to help businesses and non-profits grow
to the next level and “hit the target every time”
• Specialists in content management systems and
other technologies that empower “normal” users
8. Assumption: Networking =
Crucial Business Activity
• Where do you get your clients/customers?
• Where do leads come from?
9. Assumption: Networking =
Crucial Business Activity
• Where do you get your clients/customers?
• Where do leads come from?
• Where do your business partners come from?
10. Assumption: Networking =
Crucial Business Activity
• Where do you get your clients/customers?
• Where do leads come from?
• Where do your business partners come from?
YOUR NETWORK
11. Good Networking =
Building Good
Relationships
ONLINE networking is an
important part of your overall
networking strategy
16. Online Networking
Benefits:
• Greater reach
(numeric, demographic
and geographic)
• “Always on” 365/24/7
• Faster to search for
and find exactly who
you want to find
17. Online Networking
Benefits: Challenges:
• Greater reach
(numeric, demographic
and geographic)
• “Always on” 365/24/7
• Faster to search for
and find exactly who
you want to find
18. Online Networking
Benefits: Challenges:
• Greater reach • Humans prefer face-to-
(numeric, demographic face interactions
and geographic)
• “Always on” 365/24/7
• Faster to search for
and find exactly who
you want to find
19. Online Networking
Benefits: Challenges:
• Greater reach • Humans prefer face-to-
(numeric, demographic face interactions
and geographic)
• People are better at
• “Always on” 365/24/7 speaking than at writing
• Faster to search for
and find exactly who
you want to find
20. Online Networking
Benefits: Challenges:
• Greater reach • Humans prefer face-to-
(numeric, demographic face interactions
and geographic)
• People are better at
• “Always on” 365/24/7 speaking than at writing
• Faster to search for • Body language is a
and find exactly who communication
you want to find shortcut
27. Online Networking is
Just Like Real Life:
Think of...
• Your web site as your home
28. Online Networking is
Just Like Real Life:
Think of...
• Your web site as your home
• Your blog as the conversation around
your porch or dinner table
29. Online Networking is
Just Like Real Life:
Think of...
• Your web site as your home
• Your blog as the conversation around
your porch or dinner table
• LinkedIn as a business mixer
30. Online Networking is
Just Like Real Life:
Think of...
• Your web site as your home
• Your blog as the conversation around
your porch or dinner table
• LinkedIn as a business mixer
• Facebook as a club
31. Online Networking is
Just Like Real Life:
Think of...
• Your web site as your home
• Your blog as the conversation around
your porch or dinner table
• LinkedIn as a business mixer
• Facebook as a club
• Twitter as a cocktail party
33. The Relationship
“Conversion Path”
• Be visible in community spaces or in someone
else’s online space
34. The Relationship
“Conversion Path”
• Be visible in community spaces or in someone
else’s online space
• Interact with someone
35. The Relationship
“Conversion Path”
• Be visible in community spaces or in someone
else’s online space
• Interact with someone
• Invite them to your web site/blog
36. The Relationship
“Conversion Path”
• Be visible in community spaces or in someone
else’s online space
• Interact with someone
• Invite them to your web site/blog
• Build trust and provide value
37. The Relationship
“Conversion Path”
• Be visible in community spaces or in someone
else’s online space
• Interact with someone
• Invite them to your web site/blog
• Build trust and provide value
• Give your new contact a reason to do business
with you (and a reason to return again)
39. Online Networking
Strategies
Ensure Your Digital “Home” is Done Right:
40. Online Networking
Strategies
Ensure Your Digital “Home” is Done Right:
• Is it clear and easy to navigate?
41. Online Networking
Strategies
Ensure Your Digital “Home” is Done Right:
• Is it clear and easy to navigate?
• Is it visually consistent with your key business
concepts?
42. Online Networking
Strategies
Ensure Your Digital “Home” is Done Right:
• Is it clear and easy to navigate?
• Is it visually consistent with your key business
concepts?
• Does it say the right things to the right audience?
43. Online Networking
Strategies
Ensure Your Digital “Home” is Done Right:
• Is it clear and easy to navigate?
• Is it visually consistent with your key business
concepts?
• Does it say the right things to the right audience?
• Does it provide value?
44. Online Networking
Strategies
Ensure Your Digital “Home” is Done Right:
• Is it clear and easy to navigate?
• Is it visually consistent with your key business
concepts?
• Does it say the right things to the right audience?
• Does it provide value?
• Does it feel lived in?
45. Online Networking
Strategies
Ensure Your Digital “Home” is Done Right:
• Is it clear and easy to navigate?
• Is it visually consistent with your key business
concepts?
• Does it say the right things to the right audience?
• Does it provide value?
• Does it feel lived in?
48. Online Networking
Strategies
Meet People Where They Are:
• Who are you trying to reach?
49. Online Networking
Strategies
Meet People Where They Are:
• Who are you trying to reach?
• Where do they hang out online?
50. Online Networking
Strategies
Meet People Where They Are:
• Who are you trying to reach?
• Where do they hang out online?
• How do they like to be communicated with?
51. Online Networking
Strategies
Meet People Where They Are:
• Who are you trying to reach?
• Where do they hang out online?
• How do they like to be communicated with?
• How can you make yourself most attractive to
them?
54. Online Networking
Strategies
Increase Your “Digital Footprint”:
• Choose specific places to interact
(based on your strategic online marketing plan)
55. Online Networking
Strategies
Increase Your “Digital Footprint”:
• Choose specific places to interact
(based on your strategic online marketing plan)
• Show each community specific and appropriate
aspect(s) of your business
56. Online Networking
Strategies
Increase Your “Digital Footprint”:
• Choose specific places to interact
(based on your strategic online marketing plan)
• Show each community specific and appropriate
aspect(s) of your business
• Every online space you participate in should clearly
lead back to your web site/blog
59. Online Networking
Strategies
Don’t Be “That Guy”:
• Create authentic relationships, don’t
broadcast or spam
60. Online Networking
Strategies
Don’t Be “That Guy”:
• Create authentic relationships, don’t
broadcast or spam
• Listen, educate, share and help
61. Online Networking
Strategies
Don’t Be “That Guy”:
• Create authentic relationships, don’t
broadcast or spam
• Listen, educate, share and help
• Look and act like a professional
69. Tactics: Facebook
1. Create a “page” for your business
(fans vs. friends)
2. Segmentation through friend lists
70. Tactics: Facebook
1. Create a “page” for your business
(fans vs. friends)
2. Segmentation through friend lists
3. Keep personal and business separate
(separate accounts, privacy settings)
71. Tactics: Facebook
1. Create a “page” for your business
(fans vs. friends)
2. Segmentation through friend lists
3. Keep personal and business separate
(separate accounts, privacy settings)
4. Groups: create, join and participate
75. Tactics: LinkedIn
1. Create an effective profile
2. Make and get recommendations
3. Know who you want to reach, and use
second degree networks
76. Tactics: LinkedIn
1. Create an effective profile
2. Make and get recommendations
3. Know who you want to reach, and use
second degree networks
4. Groups: create, join, participate
80. Take-away Points
• Visibility + credibility = profitability
• Social media is made of people
• Be a “mensch” and the money will follow
81. Take-away Points
• Visibility + credibility = profitability
• Social media is made of people
• Be a “mensch” and the money will follow
• Make a plan for your online networking
(and follow it!)
83. Archer Web Solutions
Helps You Hit the Target
• Online Marketing Strategic Plan
Standard price: $285.00
Webinar price: $235.00 (use the secret code)
84. Archer Web Solutions
Helps You Hit the Target
• Online Marketing Strategic Plan
Standard price: $285.00
Webinar price: $235.00 (use the secret code)
• We construct and remodel digital homes!
Sign up for a free 20-minute strategy session
at www.archerwebsolutions.com
87. Archer Web Solutions
Helps You Hit the Target
Visit www.archerwebsolutions.com to:
• Sign up for our next free webinar:
“Tools for Smart Monkeys”
88. Archer Web Solutions
Helps You Hit the Target
Visit www.archerwebsolutions.com to:
• Sign up for our next free webinar:
“Tools for Smart Monkeys”
• Sign up for our newsletter
89. Archer Web Solutions
Helps You Hit the Target
Visit www.archerwebsolutions.com to:
• Sign up for our next free webinar:
“Tools for Smart Monkeys”
• Sign up for our newsletter
• Follow us on Facebook & Twitter
90. Archer Web Solutions
Helps You Hit the Target
Visit www.archerwebsolutions.com to:
• Sign up for our next free webinar:
“Tools for Smart Monkeys”
• Sign up for our newsletter
• Follow us on Facebook & Twitter
• Encourage us to blog more!
91. Thank you!
For more information please visit
www.archerwebsolutions.com
or email us at info@archerwebsolutions.com
Notas do Editor
Online networking seems new and different but the activities you do online to network are the same as those you’d do offline, face-to-face. Your web site is your home and/or your storefront--it says a lot about you and visitors get a feel for who you are and what you’re like as soon as they walk in the front door.
But your home can be full of things that say all sorts of good stuff about you but if no one comes to see it, you can’t have conversations or relationships with someone.
You need to be present in your web site, and a blog allows you to be present in your web site.
So you need to meet people and invite them over. How do you do that? You meet people at a business mixer
Online networking seems new and different but the activities you do online to network are the same as those you’d do offline, face-to-face. Your web site is your home and/or your storefront--it says a lot about you and visitors get a feel for who you are and what you’re like as soon as they walk in the front door.
But your home can be full of things that say all sorts of good stuff about you but if no one comes to see it, you can’t have conversations or relationships with someone.
You need to be present in your web site, and a blog allows you to be present in your web site.
So you need to meet people and invite them over. How do you do that? You meet people at a business mixer
Online networking seems new and different but the activities you do online to network are the same as those you’d do offline, face-to-face. Your web site is your home and/or your storefront--it says a lot about you and visitors get a feel for who you are and what you’re like as soon as they walk in the front door.
But your home can be full of things that say all sorts of good stuff about you but if no one comes to see it, you can’t have conversations or relationships with someone.
You need to be present in your web site, and a blog allows you to be present in your web site.
So you need to meet people and invite them over. How do you do that? You meet people at a business mixer
Online networking seems new and different but the activities you do online to network are the same as those you’d do offline, face-to-face. Your web site is your home and/or your storefront--it says a lot about you and visitors get a feel for who you are and what you’re like as soon as they walk in the front door.
But your home can be full of things that say all sorts of good stuff about you but if no one comes to see it, you can’t have conversations or relationships with someone.
You need to be present in your web site, and a blog allows you to be present in your web site.
So you need to meet people and invite them over. How do you do that? You meet people at a business mixer
Online networking seems new and different but the activities you do online to network are the same as those you’d do offline, face-to-face. Your web site is your home and/or your storefront--it says a lot about you and visitors get a feel for who you are and what you’re like as soon as they walk in the front door.
But your home can be full of things that say all sorts of good stuff about you but if no one comes to see it, you can’t have conversations or relationships with someone.
You need to be present in your web site, and a blog allows you to be present in your web site.
So you need to meet people and invite them over. How do you do that? You meet people at a business mixer