9. In other words:
Go from Outputs: “We will create a single sign-on feature.
Here’s your spec sheet.”
To Outcomes: “We want to increase the number of new
signups to our service.”
10. Stakeholder Interviews & Initial Research
• Do your homework
• Internal stakeholders
• Power users
• Large user base testing
• Don’t cut corners with assumptions
12. Helpful Items
1. Analytics Reports
2. Usability Reports
3. Information on past attempts to fix issues
4. Business stakeholder information on how
solving this problem will affect the
company’s performance
5. Competitive Analysis on how competitors
are solving the same issues
Tools
18. Going one step further from
Personas, experience maps chronicle
all the conditions surrounding a single
interaction, including emotion and
external circumstances.
Experience Maps
20. Sitemaps | Card Sorting
A low tech, high output exercise in
organizing site structure. This is a fun,
collaborative exercise using different
colored sticky notes to create sections
and screens in an ideal user flow. The
user flow is designed to achieve preset
goals for each section or page.
21. Information Architecture | Flow Diagrams
Getting the flow right is essential to any project. It’s essential to know how users will travel
through your product, achieving goals along the way. We take great care in making sure that
there are no dead ends or sticky areas in the flow.
37. Trends are happening now. Art is timeless. In fact a
trend is always passé because it is a reaction to a
past event. Don’t follow trends, your user experience
will be dated at launch.
38. The function of an object on the screen should
determine its design.
39.
40. Simplify.
Write the story, take out
all the good lines, and
see if it still works.
- Ernest Hemingway
“Good design is as little
design as possible.”
- Dieter Rams
