This presentation provides a blueprint for building mobile applications: Why do you want to build an app? What are mobile apps about? How do you build a mobile app?

1. Creating Mobile Apps That Rock ! Mobile Applications Simplified Canappi

2. Agenda Simon Sinek: Start with Why: How Great Leaders Inspire Action? http://www.youtube.com/watch?v=u4ZoJKF_VuA

3. Canappi Why creating a Mobile App? People don’t buy what you do People buy why you do it Change the world Have fun Help People … Challenge the Status Quo Don’t forget the Law of Diffusion of Innovation

4. Change the WorldWikityo

5. Change the WorldSmart Inhaler Live Nexus6

6. Have Fun !Flixlab, appitude, Sky3D…

7. Help People … solve everyday problems Park Place!

8. It is all about …Challenging the Status Quo All the examples we’ve seen challenge the status quo We have done things a certain way for decades, we can do what we do everyday better, Far Better

9. Agenda Simon Sinek: Start with Why: How Great Leaders Inspire Action? http://www.youtube.com/watch?v=u4ZoJKF_VuA

10. What is a Mobile App About?The information dimension Event Media Good Service Place Product People Knowledge Action Friend

11. What is a Mobile App About?The action dimension Places, People, Events Advertising Offers / Purchases Products Favorites History / Collections Convergence Voice, Messaging Data Media Social Actions

12. What is a Mobile App about? Universal Data Access

13. What is a Mobile App about?The Universal Remote ZipCar in San Francisco (http://www.zipcar.com/sf/find-cars)

14. What is a Mobile App about?“Service as a Software” You may all have heard of “SaaS” Software-as-a-Service SalesForce.com Cloud Computing The mobile revolution allows you to rethink your mobile strategy and expose physical services or products “as a software” Expose Web APIs that directly integrates into your physical services or physical products Let 3rd party developers build mobile applications to expose products and services as a software

15. Agenda Simon Sinek: Start with Why: How Great Leaders Inspire Action? http://www.youtube.com/watch?v=u4ZoJKF_VuA

16. 6 Rules to Design Amazing Mobile Apps Understand the differences between mobile and other media Data is the new content, it comes from everywhere Dive into context, it is the easiest way to awesomeness Design for interaction, every pixel is worth an inch of a desktop screen Small screens don't make things easier, they make things harder It takes a lot longer than you might think Adapted from Brian Fling: http://www.slideshare.net/fling/6-rules-to-designing-amazing-mobile-apps-media-2011

17. Building a Mobile App is Hard Event on a single platform Make no mistake about it A consumer app is at least 6-12 man/months from design to production An enterprise app a few man weeks to a few man months

18. Mobility is just … … the Tip of the Iceberg Clients Data Desktop Companion

19. Why did we Built Canappi?Building Amazing Apps is Hard

20. What Does Canappi do? Canappi generates code, it only generates code Canappi is not a library Think of Canappi as adding a great, highly productive developer in your team A developer that knows all the platforms and the best practices in the industry A developer that will take on about 80% of what your team would do for any given platform In Minutes Think for instance of how much more useable your app could be if you could build 10 prototypes instead of one

21. How Does Canappi Do it?

22. How do you make money? 4.5 B apps have been installed from Android market US, Japan, Korea being the largest markets. These numbers are orders of magnitudes higher than any software sales of the past decade Yet, the vast majority of developers are not making money even on the Apple App Store Source: Tim Bray, Google

23. How do you Make Money?(cont’d) Application upgrades are a much better way to make money, yet most app stores do not support paid for upgrades yet “In-app advertising” should be key element of any business model (iAd, AdMob …) “In-app sales” are likely to eventually represent the most important source of revenue for apps, because it allows to draw revenue from existing customers The “server side revenue” is often overlooked: Tripit or 37signals have successfully added a profitable mobile component to their web app subscriptions DCB (Direct Carrier Billing) is a major growth factor typically doubling app or in-app sales as soon as they are enabled Mobile Devices are an important economic agent in developing countries Targeting affluent 20 something may not be your best bet …

24. Agenda Simon Sinek: Start with Why: How Great Leaders Inspire Action? http://www.youtube.com/watch?v=u4ZoJKF_VuA

25. Conclusion Mobile Apps are the next big thing This is not a fad With 4 Billion projected mobile users this pretty much will be the center of commerce before the end of the decade Location based commerce Event based commerce Social commerce Based on the Decision – Action pattern Why wouldn’t you let Canappi help you?