1. So You Want to Use Social Media? Do You Know How?

2. Will Your Social Media Be Useless or Useful? How Will You Know?

3. How Many People Using Social Media are Useful to You? How Many are Useless to You?

4. How Many Organizations Using Social Media Are Useful to You? How Many Are Useless to You?

5. Does Your AnswerSurprise You?

6. What Is The DifferenceBetween Useful vs. Useless?

7. Useless means having or being of no use and not able to give service or aid. Being able to comprehend useless means you have to understand useful.

8. Useful means capable of being put to use, serviceable for an end or purpose, of a valuable or productive kind. Key word here is PRODUCTIVE!

9. Unless something is usefulit is nonproductive!

10. Nonproductive meansnot yielding or producingresults

11. Anything Nonproductiveis a Waste of Our Time!

12. Whose Productivity Should You Be Concerned About? The Producer or Consumer?

13. Producer: A Person or Organization that Produces Goods or Services for Sale.

14. Consumer: One that Consumes, Especially One that Acquires Goods or Services for Direct Use or Use in Production of Something Else

15. Media Refers to Any Tools Used to Store & Deliver Information or Data for Use

16. “Social”Implies that It is Somehow more Communicative, Cooperative, & Moderated by Contact Between People

17. Does Your Social MediaEnable People Direct Use or Use in Production of Something Else?

18. Would That Help Peopleand OrganizationsBecome More Productive?

19. To Increase ProductionEnable People Direct Use or Use of Your Media To Produce Something Else

20. What Do You Mean ThisDoesn’t Make Sense?

21. It Doesn’t Make SenseBecause You Are Thinking With Old Knowledge

22. Applying Old Knowledge in the Use and Misuse of Something New and Innovative is Not Useful!

23. OldKnowledge and Old MediaAre Not New and Innovative NorUseful!

24. NewKnowledge and New MediaAre New and Innovative If You Know How to Use It!

25. Using It MeansYou Know How to Be Useful!

26. You Cannot See or UseWhat You Do Not Understand Jay.deragon@gmail.com www.relationship-economy.com