1. Dear Celebrity Shaun Tavares Dear Celebrity is backed by a fully integrated on- and offline campaign featuring competitions, a viral game and video and outdoor, print and online, marketing .
2. Dear Celebrity Print Campaign Shaun Tavares Adrail 4-sheet , 4 week run, Nov 3 rd for 2 weeks, Dec 1 st for 2 weeks Bookseller print ad promoting Where’s Elvis? viral game – playable on thebookseller.com from 17 th Nov. Book cover appears on Bookseller magazine