1. Integrate
B2B Seller Media Kit

2. Integrate's
B2B Marketplace Platform
Effective Analysis Creative Assets
& Data-Driven Targeting Selections
Optimization Marketing Methods
Outgoing Data
Marketers l
Integrations rna
Lead Nurturing xteships
E n Real-Time Campaign
Lead Scoring io
lat Tracking & Development &
CRMs
Re Reporting Deployment
CMMP Integrate
Fraud Risk Publisher Transparency
Prevention Mgmt. Consolidation & Compliance
Technology & Vetting
Publishers
Data Providers Data
Warehouses Int Acquisition
Databases Op erna
Research era l
tio
ns
Incoming Data
Market Research
Third-Party Data Gathering
Competitor Analysis
Audience Discovery
Integrate is an advertising technology and services provider that offers a Centralized
Media-Management Platform (CMMP). We empower media sellers to select, negotiate
and track quality offers across a regulated ecosystem, unifying performance, digital and
traditional media. Our solutions provide operational efficiency and facilitate profitable
relationships.
Integrate meets the needs of publishers in more than 50 B2B verticals. Publishers gain
access to the industry’s most comprehensive media-management platform, as well as
a constantly growing pool of vetted B2B advertisers. The platform allows media sellers
to hand-select, negotiate, fulfill and track payment for campaigns via one centralized
system. With comprehensive messaging and reporting, automated invoicing and
seamless earnings accounting, Integrate streamlines the entire media-selling process,
enabling publishers to grow their businesses and increase their bottom lines.
2 Integrate, B2B Seller Media Kit

3. Platform Features & Benefits
Consolidation & Convenience — A single dashboard displays:
• Real-time campaign fulfillment and earnings statistics
• Community broadcasts
• Current campaigns requesting fulfillment
• Pending messages and notifications
This consolidated display makes it easy for your team to quickly capitalize on lucrative
opportunities.
Accurate, real-time reporting enables B2B publishers to create custom filters to sort and access up-to-
date stats by campaign, Seller, subID, creative and location.
3 Integrate, B2B Seller Media Kit

4. Direct Campaigns — Integrate’s focus on cross-channel media consolidation has
profitable advantages.
• Buyers are able to easily expand their marketing efforts into new verticals, marketing
methods and campaign types, giving Sellers the opportunity to fulfill fresh, direct of-
fers unavailable from other sources.
• In an effort to take advantage of new, untapped fulfillment sources, Buyers continually
send requests to Sellers to run new campaigns.
• Sellers can use the Browse Campaigns feature to discover opportunities meeting
publisher-specified criteria. Consequently, Integrate becomes an extension of your sales
force, eliminating the need to prospect.
Filter campaigns by vertical (B2B or B2C), campaign type, marketing methods, payable action, restrictions or
geographic location.
4 Integrate, B2B Seller Media Kit

5. Seller Profiles & Statistics— Develop a comprehensive profile to highlight abilities,
experience and recommendations. Buyers view profiles while browsing for potential
Sellers to fulfill their campaigns. Further, Integrate's technology uses Seller profile data
to suggest well-suited campaigns and increase Seller visability to particular Buyers.
• Company descriptions
• Years in business
• Third-party trade references
• Integrate Buyer
recommendations
• Performance statistics and
return rates
• Marketing methods used and
verticals of expertise
Account Settings
• Easily adjust any profile information, including contact info, payment preference public
Seller profile without having to contact account representative
• Set delivery frequency for campaign status notifications
• Click Buyer referral URLs to discover additional campaigns at decreased transactions
fees
• Gain a 5% profit share by referring publishers to Integrate using Seller referral link
5 Integrate, B2B Seller Media Kit

6. Buyer Profiles & Statistics — Make informed decisions regarding collaboration,
removing the risk of running unprofitable offers. Public profiles include:
• Company descriptions
• Verticals and accepted
marketing methods
• Third-party trade
references
• Integrate Seller
recommendations
• Payment records and
return rates
• Current campaigns
Request to run campaigns through Buyer profiles.
6 Integrate, B2B Seller Media Kit

7. Media Library — Easily receive and
track Buyers' assets across myriad
campaigns. Integrate's Media Library
mitigates creative transmission problems,
enabling Buyer creative team members
to log in to instantly upload and share
owned media. Providing a single
repository from which Sellers can easily
access all campaign assets, the library
increases efficiency while eliminating
creative mismanagement.
Direct Messaging — Integrate encourages and facilitates direct Buyer-Seller
communication. The CMMP provides Sellers with a tool to easily:
• Negotiate payments, allocation adjustments and start dates
• Ensure the clarity of campaign requirements and restrictions
• Discuss the campaign progress and optimization steps needed to maximize results
7 Integrate, B2B Seller Media Kit

8. Real-Time Reporting — The Integrate dashboard reports campaign results in real
time. View all clicks, calls and conversions as they occur to ensure proper tracking and
payment for all valid leads and conversions.
Generate and view campaign reports through your Integrate dashboard, customizing settings to break down
designated date range results by campaign type, interval and chosen lead metrics.
Download campaign
reports, requesting to
receive all available
lead metrics in a CSV
document .
8 Integrate, B2B Seller Media Kit

9. Accounting — Integrate's dashboard and accounting process provides all the tools
and visibility necessary to monitor earnings and payments:
• Monthly statements show total earnings, received and outstanding payments
• Campaign performance reports delineate conversion counts, earnings and payment
status
• Comprehensive balance history comprises earnings, disbursements and consequent
balances
• "Unpaid Buyers" tab provides a list of Buyers who are past due on payment
Reliable Consolidated Payments — Every Integrate Buyer undergoes a strict
approval process that includes a thorough background check and verification of trade
and credit references. Integrate consolidates Buyer payments, increasing accounting
process efficiency for its Sellers.
9 Integrate, B2B Seller Media Kit

10. Returns — Buyers have the ability to return conversions, but Sellers can dispute any
return they find invalid. Integrate prevents Buyer-side fraud by requiring Buyers to
submit evidence that would disqualify a payable conversion.
• Review, dispute and/or accept Buyer-returned leads
• Filter returns by month, campaign, buyer and required response
• Rely on Integrate as a neutral third party to help resolve return disputes
Mediation — If a Buyer and Seller are unable to resolve a dispute, Integrate will
step in and provide unbiased mediation. Mediation is useful for issues in which Buyer-
reported information is inconsistent with the data received and tracked by Integrate or
Sellers (invalid returns, inaccurate tracking, miscommunication, allocation, flight dates,
etc.).
Selling Process — When a Buyer creates and publishes a campaign in Integrate’s
marketplace:
• Integrate matches the campaign to qualified Sellers for fulfillment
• Buyers select the sources with which they choose to work
• Integrate notifies Sellers of campaigns pending approval
• Sellers view campaign details, such as delivery settings and campaign requirements,
and accept, decline or negotiate criteria, such as payout and allocation
• Counter offers are sent to Buyers to accept, decline or negotiate
• Buyer and Sellers review and agree to campaign assets and/or creative
• Upon final Buyer-Seller agreement, Sellers receive delivery instructions and begin
fulfillment
10 Integrate, B2B Seller Media Kit