Tsl list of assets 2012 03-20 v17

Karin Arnold – Manager, Global Telecom Solutions Lab

Telecom Solutions Lab

Overview of Solutions / Assets available in the TSL

TSL solutions / assets cover the full life cycle of a Service
Service Innovation & Creation
Rapid Service Assembly,
Collaboration with Web 2.0,
Service Management Define, Design and Develop Value-
Improve quality and increase Added Services
customer satisfaction

IBM Service Execution
Common Deployment
SPDE Environment for Value-Added
Telecom Enablers

Service Integration Service Exposure
Integrate new services with Expose Telecom
BSS/OSS systems Enablers to 3rd party
domain,
Re-use service enablers
2 © 2011 IBM Corporation

Live Integrated Solutions Prototypes available in the Telecom Solutions
Lab Aligned on Telco Industry Solutions Area

SMARTER
Smarter Operations COMMUNICATIONS Smarter Services
Rapid Service Assembly
Service Assurance Analytics
Cloud for Mobile apps enablement
SMARTER
Catalog driven Order Mgt w/ MDM4PIM COMMUNICAT Monetize Cloud (CSP² )
Security
IONS Cloud
& Ilog Wholesale App Community (WAC)
ComverseONE Convergent Billing IMS Based Services
Subs. Analysis & Churn Prediction – TDW Cloud Gaming
Advanced Customer Predictive Analytics – M2M Mobile healthcare
Next Best Offer
Service Exposure to Social Networks
Predictive Churn Analysis
Real-Time Campaign w/ Unica & Streams
Smarter Networks Big Insights Web Log Analysis
mBanking – mCommerce
Intelligent Site Operations
Telecom meets IPTV
Self-Organizing Networks
Network Analytics Accelerator
Wireless Optimization
Intelligent Data Services


Telecom Solutions Lab Solutions / Assets are aligned on SPDE 4.0
Industry Framework

Catalog driven Order Mgt w/ MDM4PIM
SID Aligned data model in MDM4PIM
&ILOG
TDW - Subs. Analysis & Churn Prediction
ComverseONE Convergent Billing

Cloud for Mobile apps enablement Real-Time Campaign w/ Unica & Streams
IMS Based Services Advanced Customer Predictive Analytics
Cloud Gaming - Next Best Offer
M2M Mobile healthcare Predictive Churn Analysis
Service Exposure to Social Networks Big Insights Web Log Analysis
Monetize Cloud (CSP² )
Wholesale App Community (WAC)
Telecom meets IPTV

Service Assurance
Intelligent Site Operations
Self-Organizing Networks IBM SPDE 4.1 Framework
Wireless Optimization


Business Analytics & Optimization
Real-Time Campaign w/ Unica & Streams
Advanced Customer Predictive Analytics - Next Best Offer
TSL Solutions / Assets mapped on SPDE Topology and Solution Areas
Big Insights Web Log Analysis
TDW - Subs. Analysis & Churn Prediction

Service Innovation & Cloud
Cloud for Mobile apps enablement
IMS Based Services
Cloud Gaming
M2M Mobile healthcare
Smarter Networks OSS/BSS Transformation
Service Exposure to Social Networks Intelligent Site Operations Catalog driven Order Mgt w/ MDM4PIM
Monetize Cloud (CSP²) Wireless Optimization SID Aligned Data Model in MDM4PIM
Wholesale App Community (WAC) Self Organizing Networks Service Assurance
5 mBanking – mCommerce Intelligent Data Services © 2011 IBM Corporation
ComverseONE Convergent Billing
Telecom meets IPTV Network Analytics

Summary of TSL Live Solutions Prototypes (1/6)

Solution Description Owner Available Assets

Solution Solution Area Asset Owner Customer Video Training Remote
Presentation Package Access

Rapid Service Assembly Smarter Services TSL Europe Y Y Y Y

Cloud for Mobile Apps Enablement Services
Smarter TSL Europe Y Y Y Y

Monetize Cloud (CSP² integrated withServices TSL Europe
Smarter jamCraker) Y Y Y Y

Whosale Application Community (WAC)
Smarter Services TSL Europe Y Y Y Y

mBanking - mCommerce Smarter Services TSL Europe Y Y Y Y





IMS Based Services Smarter Services TSL Europe Y Y Y Y
(gaming+conf)

Cloud Gaming Smarter Services Content Solution Y Y N N
Next Generation VoD (La Gaude)
Old

Mobile Healthcare Smarter Services TSL Europe Y Y Y Y
(on request)

Social Networks – Communities (Buddycom, SNTellink)
Smarter Services TSL Europe Y Y Y Y

(on request)

Telecom Meets IPTV (ICSE) Smarter Services TSL Europe Y Y





Service Assurance Smarter Operations TSL Europe Y N Y Y

Catalog Driven Order Fulfillment with MDM4PIM and ILog
Smarter Operations TSL Europe Y Y Y Y

ComverseONE: Convergent Billing Solution
Smarter Operations TSL Europe Y Y Y Y





Subscriber Analysis & Retention – Telco Data Warehouse
Smarter Operations TSL Europe Y N N Y

Predictive Churn Analysis Smarter Operations TSL Europe Y N N Y

Call Center Next Best Offer Smarter Operations TSL Europe Y Y Y Y

Real-Time Campaign with Unica & Streams
Smarter Services TSL Europe Y Y N N





Big Insight Web Log AnalysisSmarter Services TSL Europe Y N N Y

Network Analytics Accelerator marter Networks
S TSL Europe Y Y N Y

Wireless Optimization (Bytemobile) Networks
Smarter TSL Europe Y Y N Y

Wireless Optimization (Sunbay)
Smarter Networks TSL Europe Y Y N (Y) Client
required





Intelligent Site Operations (ISO)
Smarter Networks TSL North Y Y Y Y
America

ISO: Workforce and Energy Optimization
Smarter Networks TSL North Y N Y Y
America

Self Organizing Networks (SON)
Smarter Networks TSL Europe Y Y Y Y

Intelligent Data Services (IDS)
Smarter Networks TSL Europe Y Y N Y


Internet Widgets
Demo Description
• Weather
• Maps
• Events

Mashups are web applications that combine •
•
News
Finance

component services into innovative new
applications. Telecom Widgets

Mashups are a key element of the SPDE Service
• Presence
Innovation entry point. Lotus Mashups provides • Location
• SMS
a graphical, browser-based tool for the rapid • 3rd Party Call

assembly of mashups.

The TSL has worked with SWG to develop Solution Benefits
telecom widgets for location, presence, click-to- Service Innovation – Rapid Service Creation with
dial, and text messaging to augment the standard mashups
widget palette.

The demonstration shows how we can create a IBM Products
new telecom service in less than 5 minutes Lotus Mashups, Infosphere MashupHub, TWSS,
WAS
Partner Products
Audiocodes, RadiSys


Cloud for Mobile Apps Enablement
Demo Description

OBJECTIVES: To demonstrate how CSPs can
leverage cloud technology to rapidly and cost-
effectively support the full life cycle of capabilities
required to develop and deliver new applications to
customers.
OVERVIEW: The demo shows CSPs how cloud
can serve partners and customers. The
development & test platform is open to
partners/developers/suppliers and there is an App Solution Benefits
Store/Portal for customers. 1) CSPs interested in driving network usage and
The demo is comprised of: 1) The Development & new revenue by providing support to the
Test Cloud platform, 2) The Application Distribution developer community for application
Process consisting of a partner portal & App-Store, development, testing and publication.
and 3) The Service Delivery Platform (SDP) Cloud. 2) CSPs wanting to attract new users and/or
differentiate their offerings by hosting an
App-Store/Portal for users of mobile devices
both on and off their network.


CSP² - Monetizing Cloud
Demo Description
The demo consists of two parts:
Part One which is live as of March 2011 and
shows how an end user can order a IaaS
service using a Jamcracker store front. The
following use cases are shown in the live
demo:
4. An end user logs into the store front and selects a
IaaS service.
5. User order the service Solution Benefits
6. We can show the progress of provisioning in TSAM Allows CSPs to become a cloud service provider
and vSphere client
7. End user modifies main memory and/or hard disk size
of the virtual server he ordered
Part Two is available as video showing the
IBM Products
following use cases:
ISDM (TSAM, TUAM, TSA, Tivoli Monitoring)
9. User requests new instance of a virtual server
10. Check progress of provisioning in TSAM
TBSM
11. Modify virtual resources Partner Products
12. Monitor servers; Show a high CPU load alarm on the Jamcracker store front
machines. Redhat RHEL
13. Track availability and performance of servers. Suse Enterprise Linux


Wholesale Application Community: App store & on boarding
process
Demo Description

The Communication Service Providers united to
create a counterpart to app stores from Apple
and Google. The initiative is the Wholesale
Application Community (WAC) and aim to
provide one mobile application runtime
specifications for all member Telcos. All
developers develop into one warehouse where Solution Benefits
a CSP may pick and choose the ones he want Allows CSPs to add mobile apps residing in the
to have for his customers. WAC warehouse to his offer to the end
In the first step, a marketing oriented person of customers. We emphasis that the applications
the CSP browses the WAC database. (S)He are added to the overall offer of the Telco
uses a portal in the operator's domain compared to a stand-alone shop with all
connected to the WAC warehouse and selects capabilities of a full-fledged eCommerce shop
the apps to be on-boarded.
IBM Products
In a second step, an approver verifies the app Webpshere Portal Server
has passed functional tests as well as compiles Websphere Process Server
to the Telcos policies and rules. Websphere Commerce



Demo Description

Mobile Payment and Mobile Banking gets more
and more attraction as a service provided by
CSPs.
With Sybase 365, the TSL is able to show
mPayment and mBanking demo scenarios.
In the TSL demo you can see how to
• sign-on to the service, Solution Benefits
• manage your accounts, Allows CSPs extend their portfolio in the already
• pay goods and bills and trusted domain of managing payments and bills of
their customers. Using different channels increases
• send money from person to person
revenue from their traditional products on top of
using different channels like SMS, Web and
revenues from the mCommerce/mBanking service
Smartphone clients.
IBM Products
Webpshere Portal Server, Process Server
pSeries server
Partner Products
Sybase 365


IMS (IP Multimedia Subsystem) based Services

Demo Description

 Multiplayer Gaming with Conferencing
 The Multi-Player Gaming service allows several
buddies to play connected games on line from their
mobile devices or laptops and to speak to each other
during the game on a voice conference.

 Mobile & VoIP Conference Call
The foundation service that is reused in various other Solution Benefits
demos. Revenue generating NGN Services
Innovation by Service Composition

IBM Products
WAS6.1, IMS Connector, WPS, XDMS, Presence

Partner Products
Nortel, RadiSys, Audiocodes, Terraplay


Cloud Gaming
Demo Description

 Challenges
 Communication Service Providers (CSP) are facing decline in
voice revenue and have to find new services for growing their
ARPU (Average Revenue Per User)
 CSPs have as well the strategic imperative to identify services that
will complement their broadband offering in such a way that
consumer will not churn to other operators. This is even more
important in mature markets where the market for new household
to be equipped is limited
 CSPs have started to introduce different forms of services
leveraging digital content (like IP Television, Video On Demand or
Music on demand) to achieve those strategic imperatives of
increasing the ARPU and controlling churn.
 Just like Video or Music, Game is another form of Digital Content
that CSPs are starting to leverage as well. Cloud Gaming is a
service by which games can be provided instantly, on-demand to
consumers
Solution Benefits
• Solution Overview Provide a new revenue generating service to
• A significant infrastructure (STG) opportunity that plays at CSPs by selling game on demand to broadband
the strength of our IDataPlex product line – Capabilities to users.
host multiple high-end powerful Graphical Processor Units
(GPU) is definitely a differentiator for the IBM IDataPlex.
• A real innovation topic that opens doors to Business
discussions with Line of Businesses (Consumer Business Partner Products
lines) Chief-Marketing-Officer (CMO) or other senior
executives like Vice-President for Innovation
G-Cluster


Next generation VoD – Powered by WebSphere Commerce

Demo Description

 Challenges
o Flexible video product and catalog management
o Enhanced service offering a unique personalized
consumer experience
o Marketing rules -driven, enabled with profiling,
recommendations, campaigns, community ratings
o Content aggregation platform, multi-brand model
o Focus on improving VOD service profitability

 Solution Overview Solution Benefits
Use cases : Improve VOD service profitability - Profiling &
- via STB on TV screen, user browses personalized
Marketing rules-driven
VOD Portal, with unique commerce capabilities
o Powered by WebSphere Commerce
o VOD : MediaBase (Kasenna) on Linux / x346
o STB : Netgem
IBM Products
WebSphere Commerce

Partner Products
Kasenna, NetGem (STB)


Mobile Healthcare

Demo Description

The remote healthcare patient monitoring Proof
of Concept demonstrates one of the vertical
markets addressed by SPDE framework and is
set to prove how healthcare authorities can save
money while improving patient care. The solution Solution Benefits
shows how enablers in a service provider Revenue Generating Services for Health Care industry, or
network can be used in an enterprise application. similar verticals like Logistics, Retail, Insurance.
Address complex coordination between various
This solution also highlights the use of service enterprise applications and processes (work force,
logistics etc)
oriented architecture to build a service delivery
platform allowing re-using service enablers and
IBM Products
foundation services in multiple composite
WAS6.1, WPS, Presence, TWSS, XDMS, WVR,
services addressing different markets and
WVS
different revenue opportunities for
Partner Products
Communication Service Providers.
Radysis, Audiocodes


Service Exposure to Social Networks & Communities
Demo Description

Those demonstrations (SNtellink, Buddycom)
demonstrates how a Communication Service
Provider can benefit from the worldwide booming
of the social networks and 3D Internet virtual
worlds by providing additional communication
services to those networks.

The application interconnects social networking sites Solution Benefits
(SNS), 3D virtual worlds and traditional Telco services Service Innovation – new revenue generating
(SMS, Voice, …), to extend CSP’s offer and to deliver a services on top of social networks and virtual
user-friendly experience to the final customer.
communities
The concept is to allow any user to communicate either
directly by chatting to their friends logged in to another
SNS, IM system or using Telco services if they are logged
out: a “always reachable” capability centralized in one
IBM Products
interface! WAS, Presence, XDMS, WPS, TWSS, Domino
This solution will give the Telco Companies a tremendous Server; Lotus Connection
mean to penetrate the Social Networking Market, and
generate additional revenue by selling SMS and Voice Partner Products
services to social networking users
RadiSys, AudioCodes, Nortel


Telecom meets IPTV (ICSE)
Demo Description Solution Benefits
Broaden the business model to include new
In this Live demo, see how mobile users can partners with new services
easily monitor and manage home media and Launch services more quickly
integrate to social networks Monetizing transactions

IBM Products
WAS, ICSE (XDMS, WPS, TWSS, Presence)


Service Assurance

Demo Description

This demonstration shows an end-to-end process
automation choreography via SOA based WPS
integrating Netcool (Omnibus, TBSM, Precision,
Impact…), Inventory, Remedy ARS (trouble
ticketing) and human interactions highlighting:
Problem resolution
Change management
Solution Benefits
Trouble ticket correlation across OSS integration
customer facing and network facing Business Process Agility
organizations
Resolution process automation
IBM Products
Tivoli Netcool Suite, WPS

Partner Products
Remedy, Brix, Cellex, Empirix


Catalog-Driven Order Fulfillment, with MDM4PIM & ILog

Demo Description

This live integrated solution prototype shows a
catalog-driven order management solution, with
high-level of flexibility.

The use-cases are:
• SID-Aligned catalog model in MDM4PIM
• New Product Introduction
• Catalog synchronization from MDM4PIM to all
BSS systems, in particular the Active Catalog
• Fulfillment of a customer order for the newly
created product Solution Benefits
• Management of dependencies between services, OSS/BSS Transformation
done by Business Rules (WODM) Business Process Agility
Standards Based (eTOM, TAM, SID)
We show in particular that the new Product
Offering is handled without redeployment of the
IBM Products
Order Fulfillment process!
MDM4PIM, IBM BPM 7.5, Telecom Pack 7.5,
WODM 7.5

Comverse One: Convergent billing solution

Demo Description

The demo of Comverse capabilities is part of the
Comverse Center of Excellence (CCoE).
ComverseOne is a convergent real-time billing
solution. The lab operates an instance of
Comverse One and performs customer demos.
This demo takes you through the following use
cases: Solution Benefits
 Product Catalog – How easy a product can be Allows service providers to create true
created with a graphical tool convergent products; Pre-/Postpaid is a payment
 Customer Center – Acquire a customer; Show method and does not limit service design
customer support anymore. Real-time capabilities allow to create
 Real-time rating: Show ComverseOne in new products which immediate benefits to
applying discounts in real-time customers during service usage.
 Billing: Convergent billing run
 Customer Self Service: How a customer checks IBM Products
his account and buys additional services in a IBM Power 575, IBM Blades
web browser Partner Products
ComverseOne 3.2/3.5


Subscriber Analysis and Churn Prediction – Telco Data Warehouse

Demo Description

This demonstration is based on an integrated
environment based on Cognos BI, InfoSphere
Information Server and the Telecom Data
Warehouse.

Based on a real life data set we can demonstrate
the value of advanced analytical dashboards to
do customer churn analysis.
Using the business glossary and data lineage as
an example we also demonstrate the value of an Solution Benefits
integrated environment that links business and Improve Telco churn management by applying
IT. advanced analytics

A churn prediction dashboard demonstrates how
to apply data mining on social network analysis
outcomes, CDRs, etc. to predict churners. IBM Products
Cognos BI, InfoSphere Information Server, Telco
The major part of this demo has been harvested Data Warehouse
from a PoT IBM ran for an Austrian mobile
operator.

Demo Description

 Dashboards and data exploration showing
patterns of churn and root cause analysis.

 Forward looking churn predictors aggregated in
management dashboards

 Advanced predictive analytics including survey
and text analysis of customer sentiment.

Solution Benefits
Sales & Marketing Dashboards
Churn Management through advanced predictive
analytics

IBM Products
Cognos 10, SPSS Modeler & Text Analytics


Call Center Next Best Offer

Demo Description

 Provides real-time ‘Next Best Offer’ capabilities
to Call Center agent, through on-the-fly churn
prediction and recommendation engine

 Analyze customer behaviors, calling patterns,
social networks and all customer data (structured
or not) available from CSP to identify and predict
valued customers at risk of future cancellation,
reduction or non-use of service.
Solution Benefits
Real-time Recommendation engine for the Call
Center
Reduce Churn & Increase Customer Satisfaction

IBM Products
MDM Server, SPSS, ILog BRMS, TABI


Real-Time Campaign with Unica & Streams
Demo Description

This set of BAO demonstrations show how to
combine powerful Unica Enterprise Marketing
Management suite with Streams Real-time
Analytic Platform to improve the end-to-end
marketing management

Three use-cases are shown:
• Outbound campaign, enhanced with Real-time
Monitoring and advanced predictive analytics
• True real-time, event-based, campaign Solution Benefits
• Interactive Marketing with real-time Enhances real time responsiveness to customer
personalization behaviour patterns
Provides smarter campaign capabilities

IBM Products
Unica Campaign, Unica Interact, Cognos Real-
time Monitoring, InfoSphere Streams, SPSS


Big Insight – Web Log Analysis
 The Sample Outdoors Company has many visitors Web site analysis
a year to their website and only a subset resulted in Big Data processing
purchases. They would like to know what is Customer Insight
happening to the other visits?
 The demo shows how InfoSphere Big Insight
perform web log analysis to get valuable customer
insight and analytics IBM Products
InfoSphere Big Insights, System T (Text
 Typical insight that can be extracted:
Analysis)
 Number of pages visited
 Exit pages


 IBM network analytics framework enables a • Access to data sitting in the silos
network data warehouse for intelligent operations for • Models that correlate the data across the silos
a smarter network • Enable end to end detailed/historical analytics
 Single view of Network, Customers, Services, that map Customer to Network to Services
Handsets and Profitability • Speed, Simplicity, Scalability, Smart
 Demo Use-cases: Subscriber Analysis, Handset
Analysis, Web traffic usage analysis
IBM Products
Netezza
Partner Products
Ventraq - Network Analytics Accelerator


Intelligent Site Operations (ISO)
Demo Description

The intelligent site operations solution for
telecommunications from IBM helps you
instrument the management of your mobile
network passive infrastructure and integrate it
with active network management. Our goal: to
improve your operations and services, reduce
operating and energy costs, increase revenue
streams and help you better manage your Solution Benefits
energy footprint. ● Manage the life cycle and maintenance of all asset types on a
This demo takes you through the following use single platform.
● Introduce cost-saving efficiencies through better data integration.
cases: ● Use labor more effectively
 Temp Rising - Door Open ● Lower your environmental impact.
Sensor detects rising temperature, solution determines ● Comply more easily with regulations.
technician scheduled on site, advises technician to close door
 Power Failure - Prioritized Refueling
Commercial power failure, solution prioritizes order of sites to
IBM Products
be refueled by remaining battery life time
 Fuel theft detection  Tivoli, Cognos, Maximo, ILOG
Solution detects high fuel consumption together with removal of Partner Products
tank cap –> alert authorities of fuel theft
 Kentrox


ISO: Workforce and Energy Optimization
Demo Description

Workforce Optimization use case
• Cell Techs review all Service Requests, Work Orders,
and Preventative maintenance records, and can
filter/prioritize their workload related to the cell sites
they’re responsible for.
• Enabling features including integration w/ Google Maps
widget for increased mobility and efficiencies.
• Integrated Vendor management allows cell techs to
systematically assign and route work orders, provide
vendor access to get and complete jobs, while the cell Solution Benefits
tech manages their progress •
Enhanced visibility of workforce operations /efficiency
●

•Alignment w/ top level issues and health of network
•Alerts-based Business Rules
Energy and Environmental Optimization •The creation of energy management and control significantly
• Environmental Tracking Dashboards that provide Energy changes the ability to achieve corporate green goals, reduce energy
Optimization related KPIs to help assess very broad as well as spend, and improve longer term designs by using business analytics
specific environmental performance.
• Real-time Exception/Fault reporting, and real-time Non-Exception
environmental data analysis.
• Ability to Change Environmental settings automatically based upon
specific conditions being met. IBM Products
 Cognos, Maximo
Partner Products
 Kentrox


Self Organizing Networks
Demo Description

Implementation of the SON Energy Saving Use
case.
Based on performance counters from 2G and 3G
cells the SON algorithm proposes cells that
could be switched to energy saving mode and
other that should compensate for those.
A business process automates the orchestration
of the business rules and the SON calculations. Solution Benefits
Business rules take into account blacklisted cells, The SON Architecture is modular, flexible and extendable to
serve multiple SON use cases as a vendor neutral and
calendar events, cell priorities and planned multi-domain solution (avoiding ‘vendor lock’).
maintenance or outage. The IBM SON solution is designed as Telco operational high-
scalable and mature SON framework and identifies,
tests, integrates and certifies SON 3rd party Algorithm
The solution is based on the outcomes of a PoC into an
IBM SON partner ecosystem
ran 2011 in a live network of a German
operator. IBM Products
 InfoSpere Streams, ILOG, WPS/TPAE,
Cognos
Partner Products
 Actix

Demo Description

We have implemented three use cases to
demonstrate the capabilities of IDS.

5) Offer QoE upgrade to high value subscribers while
streaming.
Focus on policy definition and enorcement. While a
user streams a video from an OTT site we detect his
current rateplan and make a offer to upgrade to get
better use expereince. Solution Benefits
IBM’s Intelligent Data Services provide a
6) Analytics as a service
Based on the data we get from policy control and
Differentiated User Experience and enable an
optimization componetns we show a set of dashboards operator to “Monetize Content and Insights” to
an operator could sell to selected OTTs as a service. the Subscriber and the Content Provider

3) Operator controlled toolbar
This feature of the FlashNetworks Harmony IBM Products
component enables operators to inject a toolbar in any • Netezza, Cognos
site the user browses to. This toolbar is context aware Partner Products
and recommends additional actions to the user. • Bytemobile, Openet, FlashNetworks


Wireless Optimization (Bytemobile)
Demo Description
This demo focuses on the video optimization
capabilities of Bytemobile

Streaming live videos we show the impacts of

• lossless optimization
• lossy optimization
• dynamic bandwidth shaping
• policy controlled optimization Solution Benefits
Integrated with industry-standard hardware, these
on user experience and bandwidth management applications provide a full complement of functionality for
network capacity management – caching, compression,
content filtering, video and web optimization, policy
enforcement, connection/traffic management and traffic
analytics
•●

IBM Products
• n/a
Partner Products
• Bytemobile (unison)


Wireless Optimization (Sunbay)
Demo Description
In a first version of the demo we focus on the
client-mode of Sunbays Netsnapper

In the demo of the Netsnapper solution we focus
on the features around connection and session
management as well as compression of the
user traffic between mobile device and the
core network
Solution Benefits
Integrated with industry-standard hardware, these
applications provide a full complement of functionality for
network capacity management – caching, compression,
content filtering, video and web optimization, policy
enforcement, connection/traffic management and traffic
analytics
•●

IBM Products
• WAS, DB2
Partner Products
• Sunbay (Netsnapper)


Deprecated or combined with others


BAO: Customer Experience Management with SPSS

Demo Description
 This asset shows real-time customer churn
score and propensity models, by integrating Tivoli
Netcool Customer Experience Management
(TNCEM), which provides end-to-end visibility of
a customer’s actual experience, with SPSS,
which provides advanced predictive analytics
 The output of the propensity models are made
available to business users through
CognosNow!, with real time dashboards, graphs
and reports.
Solution Benefits
 The monitored network SLAs are integrated
End-to-end visibility of customers’ actual
with SPSS to create new and enhanced
customer churn and call centre propensity delivered experience.
models. Reduce churn and increase satisfaction
Increased accuracy of predictive models

IBM Products
Tivoli Netcool Customer Experience
Management
(TNCEM), SPSS

BAO: Customer Retention Analysis by Social Network Analysis

Demo Description Retention
Strategy Report

This demonstration shows the integration of the
solution components to create a retention Profitability Churn Retention
strategy report. Analysis Report Analysis Report Strategies

This report takes into account the profitability of
accounts as well as retention strategies that are Social
Other Data Other Data
Network
based on profitability and the risk of churn. The Sources
Analysis
Sources

risk of churn is derived from a set of rules that
are applied to various data sources and finally
tag accounts with their probability to churn. Solution Benefits
The results of social network analysis are used to Improve Telco churn management by adding
to identify valuable customers. social network perspective without replacing
existing infrastructure
The following solution components are integrated
and shown during this demo:
Snazzy, Tag Editor and Tagger, Churn Rule IBM Products
Editor, Cognos BI reports on Churn Analysis, Cognos BI, IIS, Snazzy research asset,
Profitability Analysis, Retention Strategies. Tagger a GBS asset


BAO: Liquid Analytics - CashDash
Picture 12

Demo Description

Liquid Analytics provides a real-time ecosystem
for cash inflow analysis for prepaid service
providers.

We demonstrate how analytics can be applied to
real-time data streams from for example a
voucher management system or a prepaid billing
system.
The demo walks you though a set of dashboards
that are used to analyze actual service usage Solution Benefits
and recharge revenues. Enhances real time responsiveness to customer
The live data feeds are based on the Comverse behaviour patterns
One interfaces.
Provides Key Product Usage Insight

IBM Products
CognosNow


BAO: Real-Time Personalized Campaign

Demo Description

This new BAO demonstration shows how a
campaign management solution can be infused
with "Points of Agility". In particular, it shows
integration with Real-time Analytics (Cognos
Now!) to monitor live service usage, integration
with a rule-based personalization engine, and an
intelligent channel selection engine (rule and
presence-based). The goal is to increase sell by
drastically increasing the "velocity" and Solution Benefits
personalization of a campaign program, going Enhances real time responsiveness to customer
from weeks/months to hours/minutes. behaviour patterns
Provides smarter campaign capabilities
This demo integrates several assets like "Liquid
Analytics", "Smarter Campaign" or "SNTellink".
IBM Products
CognosNow, ILog, SPSS, InfoSphere Streams,
Campaign Mgt Accelerator


BAO: TSL, using BSC ISAS facilities, has build an end-to-end Information
& Analytics showcase with IBM hardware and software
Demo Description

Provides a consistent and realistic
architecture to demonstrate to our clients
Show live end-to-end industry
business solutions in the domain of
Information Management and Business
Analytics
Show and prove major IBM software
business value (InfoSphere streams,
Customer Insight, ISAS, COGNOS, SPSS Solution Benefits
…) Real-time Recommendation engine for the Call
Build a Proof-of-Concept capability to Center
integrate data from clients and show the Reduce Churn & Increase Customer Satisfaction
use-cases customized with client’s data
based on pre-defined data models and
reports available in InfoSphere IBM Products
Warehouse Model Packs ISAS, MDM, MDM4PIM, Cognos, SPSS, TDW,
IIS, Streams


Catalog Driven Order Management
Demo Description 1. Order Entry
Select Negotiate
Implementation of an order fulfillment process Product Verify Service .2 Test Service 2.2.5
Feasibility End-To-End

The dynamic SOA demonstration highlights how Order ID,
OrderID, Customer ID,
Product ID,
Customer ID, Customer ID, Configuration Param
to introduce dynamicity and flexibility in an order Product ID Product ID <Buddy List>

fulfilment scenario through a Service Oriented Order Management .1
OrderID, Customer ID,
Product ID,
Ordered, Customer
Configuration
Issue Order
Architecture (SOA) approach. Param<Buddy List> ID, Product ID,

Service Configuration .2
Provisioning & 1.5.5.5 Complete
This demonstration shows the use of WBSF and Customer Order
Notification
WTCP for building a product catalog order
fulfillment business process doing product
decomposition in services and resources that are
provisioned dynamically. Solution Benefits
OSS/BSS Transformation
Integration between OSS/BSS components like Business Process Agility
product catalogue, billing, CRM, and IMS
network components like HSS, XDMS, Media
Server, is done using WebSphere Business
Service Fabric and the associated Telco Pack
IBM Products
and is fully compliant with the NGOSS telecom
WBSF + WTCP, WBM,
standard (eTOM, TAM, SID,).


SID-Aligned Telco Data Model in MDM4PIM

Demo Description

This demonstration shows a SID-aligned
Telecom Data Model loaded into MDM4PIM, to
be used as the master product catalog. Several
catalogs have been created to implement the
SID-based Catalog structure, from the
commercial Product Offering, down to the
technical resources. This data model provides
high flexibility to model entities and various types Solution Benefits
of relationship and rules between those entities. Use of Master product catalog in OSS/BSS
transformation – SID compliance

IBM Products
MDM4PIM


Quad-Play Order Fulfillment with Sterling
OSS/BSS Transformation Jumpstart with RDE
Demo Description

Demo Use-case:
The Communication Service Providers often
acquires a mobile operator or consolidates their
Wireline and Wireless business to offer a Quad
Play bundle: DSL, VoIP, IPTV and Premium
Wireless. The new service is added to their order
handling master business process with Business
Services based on TM Forum specifications

RDE-A is an offering designed to jumpstart
OSS/BSS transformation engagements leveraging Solution Benefits
IBM Middleware, RDE-A integration assets and Reduce risk and improve time-to-market for OSS/
best practices, and OSS/BSS Subject Matter BSS transformation projects.
Experts.

The OSS/BSS Transformation demonstration is
IBM Products
leveraged to demonstrate RDE-A capabilities by
Sterling Order Management, IBM BPM, Telecom
showcasing the integration of OSS/BSS
Pack
applications with IBM BPM & Telecom Pack

Tsl list of assets 2012 03-20 v17

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