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Business Podcasting & Blogging Secret Sauce: Impact, Personality, Execution

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Jared Degnan
Jared Degnan

Learn how to engage stakeholders from customers to board members with podcasting and blogging specifically designed to help you meet your business objectives.

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Business Podcasting & Blogging: There IS a Secret Sauce PodCamp Nashville 2009
Let’s Start With A Parable
It’s Not Just About Technology It’s About The Business
Ingredient #1: Impact
6 Areas of Social Media Impact Cost Savings Public Relations Service Recovery Brand Equity Product Development Competitive Intelligence
Age Of The Podcast Consumer Source: Arbitron/Edison Media Research
Case Study: Bearing Point ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Source: Marketing Sherpa - Case Study #CS578: How to Use a Podcast to Promote a White Paper That Generates New Business Sales Leads
 
Ingredient #2: Brand Personality
If social media is the “how,” brand personality is the “what. ” ,[object Object],[object Object],[object Object]
Components Of Brand Personality Source: Rohit Bhargava, * Personality Not Included: Why Companies Lose Their Authenticity & How Great Brands Get It Back; Unique Authentic Talkable
Case Study: ICBA Services Network ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Audio-Enabling Marketing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Ingredient #3: Execution
Obstacles to Execution ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What makes a great episode? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
To Recap: The Secret Sauce ,[object Object],[object Object],[object Object]
Thank You! ,[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object]

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