How do the pros manage their Marketing Technology Stack? How should you think about the structure of Marketing, MOPS, and IT?
How should you add, subtract, or adjust your martech stack to reach your marketing goals?
In this presentation from Kelly Jo Horton and Josh Hill, we go over key considerations when working within your stack as well as with vendors. It's about Solutions!
With sound: https://summit.adobe.com/na/summit-online/#26638