SEO expert Joe Conroy provides an overview of how a small Boston-based file sharing software company was able to out rank billion dollar corporations such as DropBox, Syncplicity, Accellion, and Egnyte for 1,000+ keywords. By applying Joe's SEO processes and strategies the software company's SEO visibility increased from 3.4% to 61.4% over an 8-month period. Meanwhile, Joe and his team increased the SEO traffic value from $ 200,000 to $ 1,400,000 in the same period.

1. InnoVitae’s
8 Month SEO Project
Overview – April 2015
The Most Advanced & Result-Driven Revenue
Generating Service Available

2. Summary
8 Month SEO Performance Review
This Presentation Will Cover:
1. Summary
2. Organic Traffic Trends and Graph Analysis
3. Competitive Analysis – Data & Traffic Values ($)
4. Organic Traffic Value ($) Analysis

3. Overview
What is our Best Source for Leads?
“Traffic is the Life-Blood of a Website”
• Direct, Referral, and Organic Traffic Represent 95.47% of Total Website
Traffic
• Organic Traffic is the #1 Traffic Source for ownCloud.com
• Organic Traffic Represents 53.85% of Total Traffic – An Increase of
93.85% (Source–Google Webmaster)
• ownCloud Had 51,543 Organic Visitors Over Past 30 Days
• Last 30 Days Organic Net Traffic Value is $127,257 ($1.45MM Annual)
• ownCloud’s SEO Traffic Value ($) is Outperforming Accellion &
Synplicity’s by 32 and 16% respectively (Source –SEMRush.com)
• In RAW Lead Data Test: Organic Traffic Produced 15,700% More Leads
than Social 2,450% More Leads than AdWords, 345% More Leads Than
Referral Traffic (Source –Lead Forensics)
• Organic Traffic Represents 86.20% of the current Total Lead Opportunity
• 3 Month R.O.I Average for OwnCloud’s SEO program is 1,196%

4. Trends
Which Way is the Data Pointing?
A Change From
+46.04% Positive,
to a -89.00%
Represents a
Traffic Loss of
Approximately
65,000 Visitors /
Month
SEO NO SEO
Trends Traffic 8 Month 4 Month 1 Month 2 Weeks 1 Month 4 Month 8 Month
Organic 54.62% 80.97% 93.85% 95.01% 85.00% -15.00% -10.00%
Referral 0.64% 1.06% -3.23% -60.25% -60.00% -60.00% -60.00%
Direct -1.16% -12.10% -14.26% 11.28% -16.00% -17.00% -19.00%
54.10% 69.93% 76.36% 46.04% 9.00% -92.00% -89.00%
-120.00%
-100.00%
-80.00%
-60.00%
-40.00%
-20.00%
0.00%
20.00%
40.00%
60.00%
80.00%
100.00%
1 2 3 4 5 6 7
1
2
3
4
5
6
7

5. Trends - Graphs
8 Month Trend Analysis
“Traffic is the Life-Blood of a Website”

6. Trends - Graphs
4 Month Trend Analysis
“Traffic is the Life-Blood of a Website”

7. Trends - Graphs
1 Month Trend Analysis
“Traffic is the Life-Blood of a Website”

8. Trends- Graphs
1 Month Trend Analysis
Google Webmaster Traffic Data
February 13, to March 15th
1. Currently Rank for 8,651 Keywords; 457% Improvement
2. Showed up in Google Search Results 1,402,551; 145% Improvement
3. 53,859 Organic Clicks to Website; 85.40% Improvement

9. Competitive Analysis
Where Do We Stand Amongst Our Peers?
August 8, 2014 – Looking Back 30 Days
March 15, 2014 – Looking Back 30 Days
1,805% Improvement

10. Competitive Analysis
Where Do We Stand Amongst Our Peers?
• Multiply ($) values by 7.5 to get actual / more accurate calculations.
• Data provided by semrush.com
1. ownCloud.com has a 32.18% higher organic traffic value than Accellion.
2. ownCloud.com has a 16.09% higher organic traffic value than Syncplicity
3. ownCloud.com has a 72.16% lower organic traffic value than Egnyte.
4. ownCloud’s traffic value is currently trending up at 29%.

11. Competitive Analysis
Where Do We Stand Amongst Our Peers?
1. Accellion traffic trending down by 5%.
2. Accellion paid search is trending down by 47%
• Multiply ($) values by 7.5 to get actual / more accurate calculations.
• Data provided by semrush.com

12. Competitive Analysis
Where Do We Stand Amongst Our Peers?
1. Syncplicity’s organic traffic value is trending up by 60%.
2. Syncplicitiy’s paid search is over $200k, and is trending down by 38%.
• Multiply ($) values by 7.5 to get actual / more accurate calculations.
• Data provided by semrush.com

13. Competitive Analysis
Where Do We Stand Amongst Our Peers?
1. Egnyte’s organic traffic value is trending down by 5%.
2. Egnyte’s paid search is over $140k and is trending down by 30%.
3. Egnyte has had an SEO program in place for 6+ years.
• Multiply ($) values by 7.5 to get actual / more accurate calculations.
• Data provided by semrush.com

14. Traffic Value
Where’s the Money?
“Traffic is the Life-Blood of a Website”
• 3 Types of Organic Traffic; (a) Non-Brand, (b) Brand + Keyword, and (c)
Brand
• Last 30 Days Total Organic Net Traffic Value = $ 127,527 (a+b+c)
• Last 30 Days Non-Brand Traffic Value = $ 41,060 (a) only

15. Traffic Value
Let’s Dig a Little
Google Webmaster Data
1. Brand Keyword
2. Brand + Keyword
3. Non-Brand Keyword
~$ 1.05 / Click
~$ 5.00 / Click
~$ 26.00 / Click

16. Traffic Value
Google Webmaster & Google Keyword Tool
Google Webmaster Data
1. Brand Keyword
2. Brand + Keyword
3. Non-Brand Keyword

17. Traffic Value
Where’s the Money?
“Traffic is the Life-Blood of a Website”
• Pre-SEO Program Baseline Established – 3 Highest Previous Months Spanning 6 Months
• “% Increase” Is the Measured Improvement Over the Baseline
• Avg. C.P.C. is the Average Cost-Per-Click of the (a) Non-Brand, (b) Non-Brand +
Keyword, and (c) Brand keyword costs {$ 103 to $ 0.05 C.P.C. Range}

18. Lead Value
Which Traffic Source has the Lowest Cost / Lead?
Based on Data Above:
• Google Organic Traffic Represents 86.20% of Total Lead
Opportunity With Current 60% Drop in Referral Traffic
• Google AdWords Cost ($) / Lead = $ 6.66
• Organic Traffic Cost ($) / Lead = $ 0.93
• Organic Lead Cost is 86.1% Lower & 96% Higher Volume
Notes:
• Direct Traffic = ownCloud Customer
• Insufficient Data for Facebook and Twitter
Raw Lead Report via Lead Forensics
8-Mar 20-MarAverage Month Projection
Google Organic 421 314 367.5 11,025
Direct (oC Customer) 301 292 296.5 8,895
Referral 92 121 106.5 3,195*
Google AdWords 17 13 15 450
Facebook 2 1 1.5 45
Twitter 0 1 0.5 15
0
Total 833 742 787.5 14,730

19. Conclusion
What is the Bottom Line?
“Traffic is the Life-Blood of a Website”
• Organic Traffic is the Only Primary Traffic Source Currently Trending Up (93.85%
Current Month YoY)
• Organic Traffic Has the Lowest Cost per RAW Lead by 86.1% ($ 0.93 vs. $ 6.66)
• Organic Traffic Has the Highest Lead Volume In Data Analysis (11,024 Raw
Leads); which represents 74.84% of current lead opportunity
• Organic Traffic Has a Current SEO Net Traffic Value of $ 127,257 for the Month
of March
• Organic Traffic Has a Current ROI of 1,196%