Covering the technology and finance behind building technology innovation for the underbanked and unbanked

1. Payments Innovation for the
Financially Underserved
Jonathan LeBlanc (@jcleblanc)
Global Head of Developer
Evangelism at PayPal

2. Underbanked / Unbanked?

3. The Underbanked
The Unbanked

4. State of the US

5. The Unbanked
8.8% of America households (1 in 12, or 10.8
million) are unbanked
The Underbanked
20.1% of households (1 in 5, or 24 million) are
underbanked

6. Household Account Types
• 29.3% have no savings account
• 10% have no checking account
Use of Alternate Financial
Services
• 25% use at least one AFS
• Almost 1/10 regularly use 2 or more
• About 4/10 unbanked and underbanked
used an AFS in the last 30 days

7. Manipulating the
Underbanked and
Unbanked

8. Turning to Mobile

9. The Underbanked
• 91% of underbanked have a mobile phone
• 57% have a smartphone
• 29% used mobile banking in last 12 months
• 17% have used mobile payments

10. The Unbanked
• 64% of unbanked have a mobile phone
• 18% have a smartphone
• 10% used mobile banking in last 12 months
• 12% have used mobile payments

11. A Technology Use Case

12. Funding: Prepaid Debit Cards
http://ppd.io/pp-prepaid-card

13. Commerce: Bluetooth Smart
http://ppd.io/pp-prepaid-card

14. Point of Sale Integration
http://www.shopkeep.com/

15. Bluetooth Smart Hacking

16. The New Savings Market

17. Family Run Accounts
http://ppd.io/pp-family-savings

18. Family Savings Hacking

19. Learning from the
Rest of the World

21. What to Think About

22. Funding
A single savings / checking account or
some pre-paid / cash equivalent card
Payments
Mobile first approach
Targets
Payday loans / high interest rate
organizations

23. Thanks! Questions?
Slides: http://slideshare.net/jcleblanc
Jonathan LeBlanc (@jcleblanc)
Global Head of Developer
Evangelism at PayPal