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Jason Cascone, Director of Career Development
C.W. Post Campus of Long Island University
Get in the right frame of mind
Put together your materials
Send the materials
Are there jobs?
LI hit highest unemployment in 15 years
Hit hardest is retail
Hit softest Information Technology
Even a small drop in government positions
Growing jobs in Education and
NY Metro area is driven by financial
Yes there are… but there are fewer jobs with more
Economic stimulus package is said to have money slated for federal government jobs,
jobs in infrastructure development (mostly blue collar jobs), healthcare and white collar
jobs as a result of growth in the above
Job Loss and Its Effect
4 Stages of Job Loss Grief
Deborah Kitner: http://www.marketingsource.com/articles/view/2495
Openly acknowledge the loss and the associated
Find ways to succeed and affirm your self-worth
Deepen relationships and reconnect
Maintain your health
Additional Coping Methods
Compartmentalize your feelings related to job search
It most likely wasn’t your fault
You are still a good person and an
Ignore the statistics and forget
You can only control YOURSELF!
Get comfortable with the idea of
the “survivor job”
There is no shame in downsizing nor is there shame in trying to
make ends meet
Review Your Qualifications
Edit your resume
Is it up to date -- including last job?
Does it focus on ACCOMPLISHMENTS and SUCCESSES
Does it represent you the way you want it to?
When someone else reads the resume, what impression
do they get of you?
Make a list of your strengths
Review Your Qualifications
What deficits did you discover?
How can you improve yourself to remove those deficits?
Learn new technology or update skills
Finish a degree
Get a certificate in a new area or to update knowledge
Do you have reasonable explanations for those
Are these real or perceived deficits? Can the
perception be controlled?
Write a Sample Cover Letter
Cover letters are another IMPORTANT way to market
Cover letters DO NOT reiterate the resume
Cover letters directly and concretely highlight RELEVENT:
Experiences and Accomplishments
Goals and Motivations
Your interest in the company
Develop Your Elevator Pitch
Use the elevator pitch to introduce yourself to
potential network contacts
Career fairs, professional assoc., etc.
Tell me about yourself
This can look similar to your
cover letter though verbal and shorter
What is your expertise? What are you
looking for? What do you hope to
Your Personal Brand
Your personal brand is your
Main contribution to the workforce
Your greatest set of strengths or strength
How you want to be perceived
Slogan, theme, marketing, creates
Know your market
This brand should be in your pitch,
resume, cover letter, and interview
Basics of interviewing have not changed:
Eye contact and good body language
Responding with proof
All answers need proof!
You have been preparing for the interview through
Network, network, network
Only about 5% of jobs are landed off of the Internet
For every 12 informational
interviews, 1 job offer
Good for company and industry research
Visit company websites
Good to skim job boards – better if you can find
industry specific job boards
Google: “job board” <industry>
Becoming an excellent resource for
Social Networking Sites
Gather and post endorsements
Use Q&A to answer questions
Stay in touch with your network
Grow your network
Reach out to those in your target market
Join and start groups
Other Online Activities
Another social networking site
You choose the subject
Show your expertise in an area
Provide good resources and information
Time Spent on Job Searching
Job Boards and
When Do I Send Out My Resume?
When any appropriate opportunity has been located
When a network contact asks for it
When enough research has been done to create good
focused marketing materials for a company you wish
to work for
At career fairs
www.liu.edu/pep -- resume and cover letter handbooks in the student section
Feel free to connect with me on LinkedIn!