This is a revised portfolio. I\'d be happy to show you a sample case in person.

1. Joe Calleja • 416.203.9694 • info@callejadesign.com
www.callejadesign.com
© Calleja Design 2010

2. Logos

3. Logos

4. Logos

5. Logos

6. Logos

7. Logos

8. Stationery
94 Cumberland Street
Suite 512
Toronto, ON M5R 1A3
94 Cumberland Street 416.922.9040
Suite 512 smile@drlbrown.com
Toronto, ON M5R 1A3 www.drlbrown.com
cosmetic | implant | family dentistry
94 Cumberland Street, Suite 512, Toronto, ON M5R 1A3 | 416.922.9040 | smile@drlbrown.com | www.drlbrown.com

9. Stationery
independent lifestyle you desire.
Helping you maintain the mature
Providing specialized home care
services designed for you.
Providing specialized home care
services designed for you.
Melissa Donovan
Managing Director
336 Mary Street, P.O. Box 850 Melissa Donovan
Niagara-on-the-Lake, Ontario L0S 1J0 Managing Director
tel. (905) 468-9305 or 1-877-705-2345 336 Mary Street, P.O. Box 850
fax 1-888-923-8349 Niagara-on-the-Lake, Ontario L0S 1J0
email. melissa@eldercarebydesign.ca
tel. (905) 468-9305 or 1-877-705-2345
web. www.eldercarebydesign.ca
fax 1-888-923-8349
email. melissa@eldercarebydesign.ca
web. www.eldercarebydesign.ca tel. (905) 468-9305 or 1-877-705-2345 fax 1-888-923-8349 web. www.eldercarebydesign.ca
336 Mary Street, P.O. Box 850, Niagara-on-the-Lake, Ontario L0S 1J0

10. Stationery
233 Carlaw Avenue, Suite 717, Toronto M4M 3N6
P 416-967-9699 F 416-967-0999
www.saidc.ca
233 Carlaw Avenue, Suite 717, Toronto M4M 3N6
Vitorhya Shields baaid, ncidq, bcin, arido
vitorhya@saidc.ca
cel 416-573-6641
233 Carlaw Avenue, Suite 717
Toronto M4M 3N6 www.saidc.ca
P 416-967-9699 x21
F 416-967-0999
www.saidc.ca
S m a r t d e S i g n S b u i l d s o lu t i o ns
smart designs build solutions

11. Websites

12. Websites

13. Websites

14. Websites

15. Websites

16. Newspaper Ad Campaign
Personalized home care services designed for you
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Personalized Home Care Services
designed for you
Personalized home care services designed for you
ELDERCARE by design offers premium non-medical home care
services based on understanding, respect and support.
Our services help you maintain your independent lifestyle.
ɶ Scheduled Transportation ɶ A Social Visit
To an appointment or local business ɶ Home Cleaning
ɶ In-Home Assistance ɶ Meal Preparation
Someone to help with daily chores ɶ Home Maintenance
Call our Care Concierge at (905) 468-9305
Every senior has a different reason for wanting to stay in their home.
In most cases all they need is a little reliable help.
Merry Christmas &
www.eldercarebydesign.ca ELDERCARE by design provides premium non-medical home care Happy New Year
336 Mary Street, Niagara-on-the-Lake services based on understanding and respect.
A Gift from the Heart
Independence starts with ELDERCARE by design. Do you know someone who could benefit from
Helping Seniors Remain Independent • Partnering with Families to Provide Support Step 1. Step 2. support around their home? Give a gift that
Call or Email our Care Concierge. We’ll meet with you to co-determine shows you care – our $75 Gift Certificates can
Niagara’s Trusted Source
your needs. provide three hours of in-home assistance and
companionship for a friend or neighbour.
Call our Care Concierge at (905) 468-9305
Celebrating the Holidays Together
www.eldercarebydesign.ca Need assistance putting together a Christmas
336 Mary Street, Niagara-on-the-Lake social for you and some friends? We can help – from
the invitations, to preparing your home, to putting
Helping Seniors Remain Independent • Partnering with Families to Provide Support together the holiday spread!
Niagara’s Trusted Source
Contact our Care Concierge today at
(905) 468-9305 to book your services.
The EldErcarE by design team wishes
you and yours a happy holiday season.
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Niagara’s trusted source for personalized
O
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non-medical home care services designed for you.
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(905) 468-9305 • www.eldercarebydesign.ca
Helping Seniors Maintain an Independent Lifestyle 336 Mary Street, Niagara-on-the-Lake

17. Small Brochures
old fold
Daily / Weekly Support
ELDERCARE by design makes it easy
to find quality support. Our services are
scheduled to match your lifestyle and
will change as you change.
Short-term Support
ELDERCARE by design can also provide
temporary support services while you fold fold
or a family member are away on business
or vacation. Personalized Home Care Services
designed for you
Helping You Remain Independent Our Commitment SAmPLE SERVICE mEnu
Every person has different reasons for wanting ELDERCARE by design’s care team are non-medical Support Services
in-home care that will help them continue to enjoy compassionate individuals who have a genuine
their home. desire to assist seniors in our community. ■ Scheduled transportation Assistance
Arrive on time for appointments (to your doctor,
Contact us What reasons are important to you? We offer: to the salon), go visit a friend or go shopping!
A Care Concierge team member Personal Visits from our Care Staff
❑ My independence ■ Confidential assessments and personalized
■
Stay Independent
is waiting to assist you. support service planning Stopping by for tea, going for a walk
❑ My privacy Keep your independence with support in
08/09
Trusted one-on-one relationships between our
■ In-Home Assistance
Office (905) 468-9305 or ❑ Having my own place ■
and around your home.
care team and clients Food preparation, laundry, tidying
toll Free 1-877-705-2345 ❑ Keeping my home, preserving my memories
■ A dedication to the highest level of care from
■ Home Cleaning Services Our team of compassionate professionals
www.eldercarebydesign.ca ❑ Enjoying my garden
all our care team members ■ meal Delivery want to ensure you receive the support
❑ Having my friends over for a visit
Helping Seniors Remain Independent
336 Mary Street, PO Box 850 ■ An ongoing commitment to give back to ■ Shopping Companions that is tailored to your needs.
Niagara-on-the-Lake, Ontario • ❑ Others? our community ■ Vacation Assistance
L0S 1J0 House sitting and/or pet sitting
Partnering with Families to Provide Support
• Helping Families Provide Support Our Value ■ And more!
Relationships are As a family member you always want what is best
Important OnE CALL • We coordinate multiple services,
• for your loved one. At ELDERCARE by design, we are Home maintenance Services
saving you time and the frustration of contracting
your partner in helping ensure they are: many providers. ■ Gardening
■ Comfortable QuALItY ASSuRAnCE • Our care team members ■ Lawn Care You can choose from:
■ Secure in their home are specially selected and trained to ensure you ■ Window Cleaning ■ Scheduled Transportation Assistance
Receiving quality service from our trusted receive quality care with every visit. Arrive on time for appointments (to your
■ ■ Snow Removal
professional care team doctor, to the salon), go visit a friend or
CuStOmIzED SERVICES • We personalize all ■ Light Home Repair go shopping!
service plans to suit your needs. ■ Personal Visits from our Care Staff
Stopping by for tea, going for a walk
■ In-Home Assistance
Food preparation, laundry, tidying
■ Home Cleaning Services
■ Meal Delivery
■ Shopping Companions
■ Vacation Assistance
House sitting and/or pet sitting
■ Lawn Care
Contact our Care Concierge now ■ Indoor/Outdoor Home Maintenance
at (905) 468 - 9305 ■ And more!

18. Small Brochures
Office + Work Environments
Condominium Shared Facilities
Hotel + High Rise Spaces
Improve your space. Creating
Invite us in.
effective
and efficient
spaces;
offices
functional and coordinated
Condominiums
shared facilities that enhance living
Hotels
attractive, inviting, and
Relationships
successful relationships
feasibilities, renovations, expansions, enjoyment and property values distinctively your solution require communication
demonstrating
relocations and move management
Shields + Associates design common areas From the first impressions at your front We believe everyone benefits from
your values
our team of designers is dedicated to that have style and longevity. We use desk through comfortable public lounges, our pre-planning, attention to
and uniqueness client satisfaction. We oversee the design materials that stand up over time; never to functional business centres, your detail, effective onsite cooperation
intent, coordinate project members, too trendy, always timeless. spaces enhance your guest’s experience. and proactive communication.
within your
maintain proactive communication
We assist your board of directors and Shields + Associates create beautifully Shields + Associates are dedicated
goals and document thoroughly. We remain
design committee through the design crafted details in a financially responsible to being available throughout the
flexible and keep our sense of humour
and selection process. We provide manner delivering maximum impact. project.
even through those inevitable last
presentations to the building residents,
minute decisions. Define your experience. Everyone benefits.
complete construction drawings, and
smart designs buiLd SoLuTionS Invite us in. • Clients benefit from a
For landlords and leasing agents, we oversee the installation for design
highly coordinated project.
provide turn-key design services, feasibility intent. our experience includes lobbies,
• Suppliers benefit from realistic
plans, boMA calculations and design corridors, recreational areas and even
budgets and timelines.
options for sales presentations. the glamorous parking levels.
• We benefit by exceeding
interior environments should be flexible, interactive,
Support your business. Respect your sanctuary. our clients’ expectations.
Invite us in. Invite us in. and inspiring, defining the function and culture within
Build together.
Invite us in.
smart designs buiLd SoLuTionS

19. Small Brochures
ABOUT THE FEEDBACK
cilities prima- “Toronto is fortunate to have the Rotman School’s unique
. However, the Finance Lab within our city. The Lab is available for all types
ns throughout of financial training, and finance-related activities. We hope
Finance com- that more people will take the opportunity to book the Lab
for training to enhance their finance-related skills.”
a yearly event Suzanne Viegas, Board of Economic Development,
ts from MBA City of Toronto
tates come to
zed, simulated “Our students enjoy using the Rotman Finance Lab for our
e students in courses. With the Lab’s state-of-the-art trading software, they
he University can implement the techniques we have taught them and
-ever trading learn to become proficient traders.”
Brian Kerr, Partner, Learn to Trade
cal experience
h greatly com- “The Rotman School has an exceptionally well-equipped
ding exercises trading lab. It is an indispensable tool for teaching students
, dealing with about the market details that really matter.”
nd options, to Dr. Ryan Davies, ISMA Centre,
rket situations University of Reading, United Kingdom
retical knowl-
d manage risk. “The resources and applications in Rotman’s Financial Research
and Trading Lab allow finance theory to come to life.”
Dr. John J. Siam, Director, Allen H. Gould Trading Floor,
McMaster University, Hamilton, Ontario Canada
overnment’s
ge Fund for
ol is currently For more information, please contact:
he continued Financial Research and Trading Lab
Joseph L. Rotman School of Management
University of Toronto ABOUT THE ROTMAN SCHOOL resources.The Rotman School's Finance Lab promotes the source of information to being a dynamic learning centre.
105 St. George Street integration of theory and practice not only in Lab courses Competing in trading competitions, managing port-
Toronto, Ontario, Canada M5S 3E6 Today’s highly-competitive business environment demands but also in mainstream MBA courses and in extracurricu- folios using real-time data, and developing applications of
Telephone: (416) 946-5849 people who are intelligent, flexible, and global in their ori- lar trading competitions, including contests with other classroom material, are examples of activities that generate
E-mail: finance.lab@rotman.utoronto.ca entation. At the Joseph L. Rotman School of Management, university business schools.The Lab’s array of software and flexible and durable knowledge that prepare students
Web site: www.rotman.utoronto.ca/finance/lab we are redesigning business education to produce the lead- other learning resources attracts users and enquiries from for the work force. The Lab also provides a setting for
ers organizations require to win in the new millennium. local and national companies, as well as educational and students to interact with industry experts.”
The Rotman School is located in the heart of down- government institutions. Scholars and students from other This state-of-the-art, multi-function laboratory creates
town Toronto on the campus of Canada’s largest research universities can also arrange to use our Lab’s resources. It new opportunities for training, teaching, research, product
university, the University of Toronto. Rotman students are is an ideal place for hands-on learning about all types of and curriculum development. It provides a focal point for
trained just blocks from Bay Street, the hub of Canada’s a Financial Research and Trading Lab. This unique facility financial issues. research and training in a
www.rotman.utoronto.ca/finance/lab Their experience is enriched by their
business capital. gives students, staff, faculty members and others the oppor- “The Lab’s primary focus is to help students learn range of financial disciplines Tom McCurdy, the Lab’s
proximity to the business community and to the out- tunity to interact with the global financial community and through practical experience, giving them a way to imple- including: investment strate- Founding Academic Director
standing scholars, both at the Rotman School and in other access international resources in a real-time setting. For ment the material they learn in the classroom,” says Tom gy and portfolio management;
faculties of the University. students, it is a key venue for the kind of practical, hands- McCurdy, the Lab’s Founding Academic Director. “It pro- financial engineering and risk
on learning so essential to any business education.The Lab vides access to worldwide information on fundamentals, management; trading; and
is also available for outside groups to book on a pre- research, news and prices, and offers students the chance to analysis of the microstructure
ABOUT THE LAB arranged basis. If your organization is interested in using develop and use software applications common to the of markets.
the Lab, please contact us for more information. finance industry.” Lab Manager Daniel
In recent years, world financial markets have grown expo- The Rotman Finance Lab is one of the leading facilities Dupuis is aiming to increase
nentially in size and exposure.With increasing globalization, of its kind in North America. Its mission is to integrate both the exposure and usage
market and company developments require rapid, accurate, theory and practice by delivering hands-on experience to ABOUT THE BENEFITS of the facilities. “This is truly
and sophisticated in-depth analysis.To enhance its compet- Lab users. It houses a large, extensive collection of finance an outstanding environment
itiveness in this environment and to further its reputation databases and datafeeds. In addition, classroom material is According to McCurdy, the Lab’s main aim is to promote and we are using it to train
for academic excellence, the Rotman School has developed learned through Excel-based applications linked to those hands-on learning. “The Lab has evolved from being a tomorrow’s financial leaders.”
LAB RESOURCES
dealers and other contribu- The terminal has Research databases Custom Excel Applications:
tors in more than 100 three levels: •Datastream This software package,
countries provide news and •Compustat designed at Rotman,
Hardware Software with Moneyline’s Telerate analysis covering informa- •Broad markets •CRSP facilitates the decision-
The Rotman Finance Lab is Outstanding software package, which features tion on fundamentals •Individual •NYSE’s TAQ making process in portfolio
equipped with the latest in resources provide the fuel real-time datafeeds and (financial statements, securities/indices •FP and risk management
state-of-the-art hardware, for the Lab‘s day-to-day software applications research, etc.) and quotes •Cross-reference analysis •TSE’s CFMRC by utilizing measures such
including: activities. These resources including links to a wealth associated with over-the- between securities and • IBES as Value at Risk and
keep the operations run- of information on stocks, counter (OTC) markets. indices tools that enable efficient
•30 dual flat screen ning in real time, to simu- bonds, currencies, deriva- Applications portfolio diversification.
workstations late an actual trading envi- tives (including futures, Bloomberg terminals If you are familiar with Carnegie-Mellon Financial
•1 Bloomberg terminal ronment. Software options and swaps), The Rotman School is Bloomberg’s wide range of Trading Software (FTS): Stockval: This integrated
•2 projection screens includes: energy and commodities, fortunate to be able to capabilities, you will This software turns the Lab and versatile software/
•integrated audio and from more than 250 supplement Moneyline understand how much it into a virtual market where database system allows
video system Moneyline Telerate Plus stock exchanges around Telerate Plus resources with contributes to the lab’s students can apply theor- analysis, valuation model-
•2 datawalls Each terminal in the the world. In addition, a full-feature Bloomberg array of resources. etical concepts to trading ing, and preparation of
Finance Lab is equipped 450 news and research terminal that students can simulations and compete in reports for equities traded
sources, plus 3,000 banks, use for research. various trading cases. on U.S. markets.

20. Large Brochures
LEARNING THROUGH THE ARTS
A PARTNER
IN EDUCATIONAL
TRANSFORMATION
bringing new energy and excitement to schools
IN LTTA, MATH STUDENTS MUST THE MATTHEWS FAMILY CENTRE
CLASS HAS THE BE ENGAGED IN FOR INTEGRATIVE EDUCATION:
VISCERAL THEIR LESSONS A UNIQUE NEW RESOURCE FOR
ENERGY AND BEFORE THEY CANADIAN SCHOOLS
EXCITEMENT OF CAN LEARN.
ART OR DRAMA THE LTTA In June 2004 The Royal Conservatory announced
CLASS, THERE PROGRAM gifts totaling more than $44 million toward the cost
ARE NO ACCOMPLISHES of enhancing its current historical site in downtown
Toronto. The planned Telus Centre for Performance and Learning will
BARRIERS THIS IN SPADES.
be a centre for creativity and education that will be the first of its kind
BETWEEN ONE TEACHER
in the world and will be unveiled in 2006.
SUBJECT STATED, “IT LEARNING
AREAS, THE IMPRESSED ME THROUGH
Learning Through the Arts, as part of the planned expansion,
SENSES ARE THAT ALL OF THE ARTS IS has received a generous gift from the Matthews family to create
CULTIVATED SO THE STUDENTS AN EXCELLENT the Matthews Family Centre for Integrative Education. The new
NOT JUST ANOTHER PROVEN PROGRAM TO academic centre will complement our fully staffed regional
THAT ALL WERE ENGAGED
ARTS PROGRAM RESULTS ENHANCE centres across Canada, serving educators through state-of-the-art,
LEARNING IS ALL OF THE
STUDENT’S fully wired teleconferencing and e-learning equipment to make
VIVID, AND THE While many arts ventures have existed TIME. A recent study by
ACHIEVEMENT LTTA’s comprehensive program of academic research, workshops,
PERSONAL in education, LTTA is unique in many Queen’s University advanced training, and conferences for educators more accessible
Scott Harris IN CLASS. IT
AND SOCIAL significant ways: Principal, researchers Drs. Rena Upitis and Katharine to more communities
1
DEVELOPMENT Ogden Smithrim showed LTTA students score as HELPED MY
coast to coast.
OF STUDENTS IS It’s outcome-based, focussing on Community much as 11 percentile points higher in DAUGHTER TO
curricular integration. The arts are School: math. The three-year Canada-wide study GAIN MORE
CONTINUALLY Thunder Bay,
not treated as a separate curricular involved 6,000 students and their teachers. KNOWLEDGE
NURTURED. Ontario
area of learning and appreciation, Research showed that 10-to-12-year AND
but are infused directly into the old LTTA students scored as much as
Dr. Peter Simon UNDERSTAND
President, The general curriculum. LTTA methods are 11 percentile points higher on standardized
I CONNECT I TRANSFORM
F ORM I INSPIRE
HOW TO RELATE
Royal designed to actively engage students and mathematics tests of computation and
Conservatory enhance their ability to learn concepts estimation after three years of involvement KNOWLEDGE
of Music required in disciplines such as math, in the LTTA program. It also showed GAINED IN ONE
history, science and reading. that students, teachers, parents and AREA TO
2
Dwayne Morgan Samantha Duchemin Stéphane Moraille administrators alike see positive effects ANOTHER. THE
LTTA Spoken-Word Artist and Poet LTTA World Music Percussionist Juno Award-Winning Singer It’s designed around long-term from having LTTA in schools. VISIT OF A POET
artist-teacher collaborations.
LAST YEAR
Together, they customize � Over the three year period, there was a
“Words have power. When I teach through “Drumming brings abstract “When children access core subjects through INSPIRED HER
strategies and activities which marked growth in the percentage of LTTA
poetry, young people are not only learning their concepts to children in a song, dance and storytelling, learning becomes
address the needs of their teachers who say the arts are an effective CREATIVE
subjects, they are learning about themselves. deeply tactile way. Learning a magical journey. Of course they acquire unique learning/teaching environment. way to teach math, science, and language. WRITING
The arts provide opportunities for self-expression the rhythm of numbers, the core skills they need like times tables or
3
TREMENDOUSLY.
and self-discovery that rote learning can’t. In of language, of our own literacy but they also experience something Emphasis is placed on sequential � Nearly 90 per cent of all parents in
our classrooms, right alongside the core academic heartbeat in ways that are deeper and more complex, providing for professional development for both the study – from all kinds of elementary Mrs.
subjects, there is a language and a means to participatory, active and connections to be made between their teachers and artist educators for schools – said that the arts motivate their
Shanmugalingam
Parent of Grade
explore the cultural, ethical, and social issues engaging makes these ideas subjects and all facets of life.” continuous improvement in children to learn. 8 LTTA student
children face in the real world.” come alive.” program design and meeting at Oakdale Park
curricular outcomes. Middle School

21. Large Brochures