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Sharing Your Successes

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Jessica Hipp
Jessica Hipp

How non-profits and education access organizations can use social media to tell their stories

TecnologiaNotícias e política
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Sharing Your Successes Public Relations Strategies for College Access Programs NEOA Conference Friday, April 8, 2011
Overview ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Where To Start: Strategy v. Tactics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Good News Is You Probably Have Some Good News.
Where Do You Find Success? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Your Success ,[object Object]
Making Success Tangible ,[object Object],[object Object],70% of those lower income families who actively participate in community-based asset-building programs report that their children care more about academics after learning of the family’s commitment to college savings .
Making Success Tangible: Create a hierarchy of information ,[object Object],[object Object],[object Object]
Making Success Tangible: Consider Your Audience ,[object Object],[object Object],[object Object],[object Object]
Making Success Tangible: Consider Your Audience
Where to Promote Successes Your Website Newsletter Traditional Media: Newspapers & Radio
How-To: Your Website ,[object Object],[object Object],[object Object]
How-To: Newsletter ,[object Object],[object Object],[object Object],[object Object]
How-To: Traditional Media ,[object Object],[object Object],[object Object]
How-To: Traditional Media ,[object Object],[object Object],[object Object]
How-To: Traditional Media ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Going Social: Let Your Audience Help Tell The Story ,[object Object],[object Object]
Going Social: Let Your Audience Help Tell the Story ,[object Object]
How-To: Going Social ,[object Object]
How-To: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
How-To: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
How-To: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
How-To: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
How-To: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Multi-Channel Approach ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Questions? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Sharing Your Successes

  • 1. Sharing Your Successes Public Relations Strategies for College Access Programs NEOA Conference Friday, April 8, 2011
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  • 4. The Good News Is You Probably Have Some Good News.
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  • 10. Making Success Tangible: Consider Your Audience
  • 11. Where to Promote Successes Your Website Newsletter Traditional Media: Newspapers & Radio
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