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DESIGN IS CULTURE
Panel Discussion: “Designing within a healthcare system:
challenges and strategies”
HxRefactored Conference
April 5, 2016
Jeremy Beaudry
Experience Design Strategist
@jeremybeaudry
SOME MIGHT SAY
our healthcare systems are complex
“Your	
  New	
  Health	
  Care	
  System”,	
  U.S.	
  Joint	
  Economic	
  Commi=ee,	
  Republican	
  Staff	
  
DESIGN ♥	
  HEALTHCARE
a whole lotta wicked problems (job security!)
Kaiser	
  Permanente	
  InnovaFon	
  Consultancy	
  
OOPS, I ACCIDENTALLY
BROKE YOUR STRATEGY
what designers do bumps up against
organizational strategy and culture
so let’s be intentional (er, strategic)
about our impact in that space
ORGANIZATIONAL CULTURE
is for the grown-ups
Herman	
  Miller’s	
  Office	
  Cubicle	
  (source:	
  Ge=y	
  Images)	
  
ORGANIZATIONAL CULTURE
“the way things are done around here”
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
ARTEFACTS
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
VALUES
UNDERLYING
ASSUMPTIONS
“OrganizaFonal	
  culture	
  and	
  quality	
  of	
  healthcare,”	
  HTO	
  Davies	
  et	
  al.	
  
ORGANIZATIONAL CULTURE
“the way things are done around here”
ARTEFACTSVALUES
UNDERLYING
ASSUMPTIONS
ORGANIZATIONAL CULTURE
in healthcare systems
ORGANIZATIONAL CULTURE
in healthcare systems
ARTEFACTSVALUES
UNDERLYING
ASSUMPTIONS
ORGANIZATIONAL CULTURE
in healthcare systems
ARTEFACTSVALUES
UNDERLYING
ASSUMPTIONS
ORGANIZATIONAL CULTURE
in healthcare systems
ARTEFACTSVALUES
UNDERLYING
ASSUMPTIONS
CHANGE IS GONNA COME
from within or without, by carrot or by stick
DESIGN IS CULTURE
Expressed by
Using non-verbal modelling media
Visual thinking and visualization
Visual
Seeing constraints as opportunities
Brainstorming, thinking outside of the box
Divergent thinking
Design Values
Generative, solutions-focused,
optimistic
Action-oriented and experimental Learn by doing
Making, prototyping
Iteration
Enacting
Empathic
Reflective
Integrative thinking
Collaborative
Talking to and listening to people
Understanding the experiences of people
Self awareness, evaluation, learning
Systems thinking
Synthesis and sensemaking
Employing abductive reasoning
Informed Intuition
Interdisciplinary
Co-creative
Inclusive and participatory
Expressed by
Seeing constraints as opportunities
Brainstorming, thinking outside of the box
Divergent thinking
Design Values
Generative, solutions-focused,
optimistic
Action-oriented and experimental Learn by doing
Making, prototyping
Iteration
Enacting
Empathic
Reflective
Integrative thinking Systems thinking
Talking to and listening to people
Understanding the experiences of people
Self awareness, evaluation, learning
Synthesis and sensemaking
Employing abductive reasoning
Informed Intuition
Collaborative Interdisciplinary
Co-creative
Inclusive and participatory
Using non-verbal modelling media
Visual thinking and visualization
Visual
DESIGN CHANGES CULTURE
emphasizing embodied interactions
DESIGN CHANGES CULTURE
inspiring meaningful action
DESIGN CHANGES CULTURE
building shared understanding
DESIGN CHANGES CULTURE
making an argument for how we might live
DESIGN CHANGES CULTURE
ARTEFACTSVALUES
UNDERLYING
ASSUMPTIONS
co-creation with
stakeholders
listening to end users
divergent thinking
visualization and
visual thinking
informed intuition
rapid prototyping
inclusivity and
participation
learning by doing
and failing faster
generative research
interdisciplinarity
connecting dots
making the invisible visible
DESIGN IS CULTURE
Panel Discussion: “Designing within a healthcare system:
challenges and strategies”
HxRefactored Conference
April 5, 2016
Jeremy Beaudry
Experience Design Strategist
@jeremybeaudry
Thanks!

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Design is Culture

  • 1. DESIGN IS CULTURE Panel Discussion: “Designing within a healthcare system: challenges and strategies” HxRefactored Conference April 5, 2016 Jeremy Beaudry Experience Design Strategist @jeremybeaudry
  • 2. SOME MIGHT SAY our healthcare systems are complex “Your  New  Health  Care  System”,  U.S.  Joint  Economic  Commi=ee,  Republican  Staff  
  • 3. DESIGN ♥  HEALTHCARE a whole lotta wicked problems (job security!) Kaiser  Permanente  InnovaFon  Consultancy  
  • 4. OOPS, I ACCIDENTALLY BROKE YOUR STRATEGY what designers do bumps up against organizational strategy and culture so let’s be intentional (er, strategic) about our impact in that space
  • 5. ORGANIZATIONAL CULTURE is for the grown-ups Herman  Miller’s  Office  Cubicle  (source:  Ge=y  Images)  
  • 6. ORGANIZATIONAL CULTURE “the way things are done around here”                                           ARTEFACTS                           VALUES UNDERLYING ASSUMPTIONS “OrganizaFonal  culture  and  quality  of  healthcare,”  HTO  Davies  et  al.  
  • 7. ORGANIZATIONAL CULTURE “the way things are done around here” ARTEFACTSVALUES UNDERLYING ASSUMPTIONS
  • 9. ORGANIZATIONAL CULTURE in healthcare systems ARTEFACTSVALUES UNDERLYING ASSUMPTIONS
  • 10. ORGANIZATIONAL CULTURE in healthcare systems ARTEFACTSVALUES UNDERLYING ASSUMPTIONS
  • 11. ORGANIZATIONAL CULTURE in healthcare systems ARTEFACTSVALUES UNDERLYING ASSUMPTIONS
  • 12. CHANGE IS GONNA COME from within or without, by carrot or by stick
  • 14. Expressed by Using non-verbal modelling media Visual thinking and visualization Visual Seeing constraints as opportunities Brainstorming, thinking outside of the box Divergent thinking Design Values Generative, solutions-focused, optimistic Action-oriented and experimental Learn by doing Making, prototyping Iteration Enacting Empathic Reflective Integrative thinking Collaborative Talking to and listening to people Understanding the experiences of people Self awareness, evaluation, learning Systems thinking Synthesis and sensemaking Employing abductive reasoning Informed Intuition Interdisciplinary Co-creative Inclusive and participatory
  • 15. Expressed by Seeing constraints as opportunities Brainstorming, thinking outside of the box Divergent thinking Design Values Generative, solutions-focused, optimistic Action-oriented and experimental Learn by doing Making, prototyping Iteration Enacting Empathic Reflective Integrative thinking Systems thinking Talking to and listening to people Understanding the experiences of people Self awareness, evaluation, learning Synthesis and sensemaking Employing abductive reasoning Informed Intuition Collaborative Interdisciplinary Co-creative Inclusive and participatory Using non-verbal modelling media Visual thinking and visualization Visual
  • 16. DESIGN CHANGES CULTURE emphasizing embodied interactions
  • 17. DESIGN CHANGES CULTURE inspiring meaningful action
  • 18. DESIGN CHANGES CULTURE building shared understanding
  • 19. DESIGN CHANGES CULTURE making an argument for how we might live
  • 20. DESIGN CHANGES CULTURE ARTEFACTSVALUES UNDERLYING ASSUMPTIONS co-creation with stakeholders listening to end users divergent thinking visualization and visual thinking informed intuition rapid prototyping inclusivity and participation learning by doing and failing faster generative research interdisciplinarity connecting dots making the invisible visible
  • 21. DESIGN IS CULTURE Panel Discussion: “Designing within a healthcare system: challenges and strategies” HxRefactored Conference April 5, 2016 Jeremy Beaudry Experience Design Strategist @jeremybeaudry Thanks!