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The Six Minute Strategist
                      Business Strategy, Frameworks for Growth




                     Six Minute Strategist
                          Six Minute
                      Strategy Analyser


                                                           http://jbdcolley.com
© John colley 2013
Where are     Where do You
                             You Now?      Want to Be?


                     Strategic      Strategy
                                                   Current Metrics?
                     Options?       Analyser


                            Growth Rates   Future Implied
                             and Deltas       Metrics?

                                                            http://jbdcolley.com
© John colley 2012
Where are You Now?
                     Where do You Want to Be?
                           3 or 5 Years
                        How are You Going
                          to Get There?
                                         http://jbdcolley.com
© John colley 2013
Definition of Business Insanity
        “Doing the same this year
           as you did last year
              and expecting a
             different result”
                               http://jbdcolley.com
© John colley 2013
Step 1
                  Three Questions
               Last Year’s Revenues?
           Last Years Profit Before Tax?
                 No of Employees?

                                  http://jbdcolley.com
© John colley 2013
Strategy Analyser            Step 1




     Revenues                                     Step 2


       PBT
                                                  Step 3
       No. of
     Employees

                                                  Step 4




                                                  Step 5




                                                  Step 6




                                         http://jbdcolley.com
© John colley 2013
Step 2
                   Choose 3 or 5 years?
                   Forecast Revenues?
               Forecast Profit Before Tax?
                Forecast No of Employees?

                                     http://jbdcolley.com
© John colley 2013
Strategy Analyser                   Step 1




     Revenues                       Revenues             Step 2


       PBT                            PBT
                                                         Step 3
       No. of                         No. of
     Employees                      Employees

                                                         Step 4




                                                         Step 5




                                                         Step 6




                                                http://jbdcolley.com
© John colley 2013
Step 3
                 Historic Key Metrics
                Profit Margin (PBT/Rev)
              Productivity (Rev/No of Emp)
               Valuation (PBTxMultiple)

                                     http://jbdcolley.com
© John colley 2013
Valuation Multiples
                         Rev <£5m = 4x
                      Rev >£5m<£15m = 5x
                        Rev > £15m = 6x
                     (These are estimates)

                                        http://jbdcolley.com
© John colley 2013
Strategy Analyser                   Step 1




     Revenues                       Revenues             Step 2


       PBT                            PBT
                                                         Step 3
       No. of                         No. of
     Employees                      Employees

                                                         Step 4
      Profit
      Margin


    Productivity                                         Step 5


     Valuation
                                                         Step 6




                                                http://jbdcolley.com
© John colley 2013
Step 4
                 Forecast Key Metrics
                Profit Margin (PBT/Rev)
              Productivity (Rev/No of Emp)
               Valuation (PBTxMultiple)

                                     http://jbdcolley.com
© John colley 2013
Strategy Analyser                      Step 1




     Revenues                        Revenues               Step 2


       PBT                             PBT
                                                            Step 3
       No. of                         No. of
     Employees                      Employees

                                                            Step 4
      Profit                           Profit
      Margin                          Margin


    Productivity                    Productivity            Step 5


     Valuation                       Valuation
                                                            Step 6




                                                   http://jbdcolley.com
© John colley 2013
Step 5
                       Growth Rates
               3 or 5 year Historic Growth
                     Required Growth
                 What is the Difference?

                                     http://jbdcolley.com
© John colley 2013
Step 5
                     Change in Profit Margin?
                     Change in Productivity?
                      Change in Valuation?
                     What is the Difference?

                                         http://jbdcolley.com
© John colley 2013
Strategy Analyser                                                                           Step 1
                                            Required - Historic



                                                                  Required Growth Rate    Revenues
     Revenues        Historic Growth Rate                                                                        Step 2


       PBT                                                                                  PBT
                                                 Time in Years
                                                                                                                 Step 3
       No. of                                                                              No. of
     Employees                                                                           Employees

                                                                                                                 Step 4
      Profit                                                                                Profit
                       Change in Profit Margin
      Margin                                                                               Margin


    Productivity        Change in Productivity                                           Productivity            Step 5


     Valuation                                                                            Valuation
                         Change in Valuation                                                                     Step 6




                                                                                                        http://jbdcolley.com
© John colley 2013
Step 6
                     What are you going to do?
                       Only Three Choices
                        1. Organic Growth
                           2. Acquisition
                         3. Raise Capital
                                          http://jbdcolley.com
© John colley 2013
Strategy Analyser                                                                           Step 1
                                            Required - Historic



                                                                  Required Growth Rate    Revenues
     Revenues        Historic Growth Rate                                                                        Step 2


       PBT                                                                                  PBT
                                                 Time in Years
                                                                                                                 Step 3
       No. of                                                                              No. of
     Employees                                                                           Employees

                                                                                                                 Step 4
      Profit                                                                                Profit
                       Change in Profit Margin
      Margin                                                                               Margin


    Productivity        Change in Productivity                                           Productivity            Step 5


     Valuation                                                                            Valuation
                         Change in Valuation                                                                     Step 6



       What do You Need to Do?                           Organic         Capital          M&A
                                                                                                        http://jbdcolley.com
© John colley 2013
Challenge Your Own
                        Assumptions...
                         3 or 5 years
                          Realistic?
                         Achievable?
                       Test Scenarios
                                     http://jbdcolley.com
© John colley 2013
Strategy Analyser                                                                           Step 1
                                            Required - Historic



                                                                  Required Growth Rate    Revenues
     Revenues        Historic Growth Rate                                                                        Step 2


       PBT                                                                                  PBT
                                                 Time in Years
                                                                                                                 Step 3
       No. of                                                                              No. of
     Employees                                                                           Employees

                                                                                                                 Step 4
      Profit                                                                                Profit
                       Change in Profit Margin
      Margin                                                                               Margin


    Productivity        Change in Productivity                                           Productivity            Step 5


     Valuation                                                                            Valuation
                         Change in Valuation                                                                     Step 6



       What do You Need to Do?                           Organic         Capital          M&A
                                                                                                        http://jbdcolley.com
© John colley 2013
Work Sheet

                                  http://jbdcolley.com
© John colley 2013
Strategy Analyser                                                                           Step 1
                                            Required - Historic



                                                                  Required Growth Rate    Revenues               Step 2
     Revenues        Historic Growth Rate


       PBT                                                                                  PBT
                                                 Time in Years                                                   Step 3

       No. of                                                                              No. of
     Employees                                                                           Employees
                                                                                                                 Step 4
      Profit                                                                                Profit
                       Change in Profit Margin
      Margin                                                                               Margin


    Productivity        Change in Productivity                                           Productivity             Step 5


     Valuation                                                                            Valuation
                         Change in Valuation                                                                      Step 6



       What do You Need to Do?                                                                          http://jbdcolley.com
© John colley 2013                                       Organic          Capital         M&A
Can I Help You
                        Today?

                                      http://jbdcolley.com
© John colley 2013
Can I Help You?
                     More Comprehensive
                      Strategy Analysis?
                         Contact Me
                     john@jbdcolley.com
                        07813 672 612
                                   http://jbdcolley.com
© John colley 2013

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Six Minute Strategist Strategy Analyser

  • 1. The Six Minute Strategist Business Strategy, Frameworks for Growth Six Minute Strategist Six Minute Strategy Analyser http://jbdcolley.com © John colley 2013
  • 2. Where are Where do You You Now? Want to Be? Strategic Strategy Current Metrics? Options? Analyser Growth Rates Future Implied and Deltas Metrics? http://jbdcolley.com © John colley 2012
  • 3. Where are You Now? Where do You Want to Be? 3 or 5 Years How are You Going to Get There? http://jbdcolley.com © John colley 2013
  • 4. Definition of Business Insanity “Doing the same this year as you did last year and expecting a different result” http://jbdcolley.com © John colley 2013
  • 5. Step 1 Three Questions Last Year’s Revenues? Last Years Profit Before Tax? No of Employees? http://jbdcolley.com © John colley 2013
  • 6. Strategy Analyser Step 1 Revenues Step 2 PBT Step 3 No. of Employees Step 4 Step 5 Step 6 http://jbdcolley.com © John colley 2013
  • 7. Step 2 Choose 3 or 5 years? Forecast Revenues? Forecast Profit Before Tax? Forecast No of Employees? http://jbdcolley.com © John colley 2013
  • 8. Strategy Analyser Step 1 Revenues Revenues Step 2 PBT PBT Step 3 No. of No. of Employees Employees Step 4 Step 5 Step 6 http://jbdcolley.com © John colley 2013
  • 9. Step 3 Historic Key Metrics Profit Margin (PBT/Rev) Productivity (Rev/No of Emp) Valuation (PBTxMultiple) http://jbdcolley.com © John colley 2013
  • 10. Valuation Multiples Rev <£5m = 4x Rev >£5m<£15m = 5x Rev > £15m = 6x (These are estimates) http://jbdcolley.com © John colley 2013
  • 11. Strategy Analyser Step 1 Revenues Revenues Step 2 PBT PBT Step 3 No. of No. of Employees Employees Step 4 Profit Margin Productivity Step 5 Valuation Step 6 http://jbdcolley.com © John colley 2013
  • 12. Step 4 Forecast Key Metrics Profit Margin (PBT/Rev) Productivity (Rev/No of Emp) Valuation (PBTxMultiple) http://jbdcolley.com © John colley 2013
  • 13. Strategy Analyser Step 1 Revenues Revenues Step 2 PBT PBT Step 3 No. of No. of Employees Employees Step 4 Profit Profit Margin Margin Productivity Productivity Step 5 Valuation Valuation Step 6 http://jbdcolley.com © John colley 2013
  • 14. Step 5 Growth Rates 3 or 5 year Historic Growth Required Growth What is the Difference? http://jbdcolley.com © John colley 2013
  • 15. Step 5 Change in Profit Margin? Change in Productivity? Change in Valuation? What is the Difference? http://jbdcolley.com © John colley 2013
  • 16. Strategy Analyser Step 1 Required - Historic Required Growth Rate Revenues Revenues Historic Growth Rate Step 2 PBT PBT Time in Years Step 3 No. of No. of Employees Employees Step 4 Profit Profit Change in Profit Margin Margin Margin Productivity Change in Productivity Productivity Step 5 Valuation Valuation Change in Valuation Step 6 http://jbdcolley.com © John colley 2013
  • 17. Step 6 What are you going to do? Only Three Choices 1. Organic Growth 2. Acquisition 3. Raise Capital http://jbdcolley.com © John colley 2013
  • 18. Strategy Analyser Step 1 Required - Historic Required Growth Rate Revenues Revenues Historic Growth Rate Step 2 PBT PBT Time in Years Step 3 No. of No. of Employees Employees Step 4 Profit Profit Change in Profit Margin Margin Margin Productivity Change in Productivity Productivity Step 5 Valuation Valuation Change in Valuation Step 6 What do You Need to Do? Organic Capital M&A http://jbdcolley.com © John colley 2013
  • 19. Challenge Your Own Assumptions... 3 or 5 years Realistic? Achievable? Test Scenarios http://jbdcolley.com © John colley 2013
  • 20. Strategy Analyser Step 1 Required - Historic Required Growth Rate Revenues Revenues Historic Growth Rate Step 2 PBT PBT Time in Years Step 3 No. of No. of Employees Employees Step 4 Profit Profit Change in Profit Margin Margin Margin Productivity Change in Productivity Productivity Step 5 Valuation Valuation Change in Valuation Step 6 What do You Need to Do? Organic Capital M&A http://jbdcolley.com © John colley 2013
  • 21. Work Sheet http://jbdcolley.com © John colley 2013
  • 22. Strategy Analyser Step 1 Required - Historic Required Growth Rate Revenues Step 2 Revenues Historic Growth Rate PBT PBT Time in Years Step 3 No. of No. of Employees Employees Step 4 Profit Profit Change in Profit Margin Margin Margin Productivity Change in Productivity Productivity Step 5 Valuation Valuation Change in Valuation Step 6 What do You Need to Do? http://jbdcolley.com © John colley 2013 Organic Capital M&A
  • 23. Can I Help You Today? http://jbdcolley.com © John colley 2013
  • 24. Can I Help You? More Comprehensive Strategy Analysis? Contact Me john@jbdcolley.com 07813 672 612 http://jbdcolley.com © John colley 2013