The Social Based Innovation approach assists companies in delivering on their innovation campaigns. This presentation shows the Innovation Portfolio at a conceptual level and is part of the Built to Thrive project. Check www.builttothrive.com and www.systemiclogic.com

1. Built to Thrive:
using Toyota to illustrate
innovation portfolio management
Dr. Jay van Zyl
www.BuiltToThrive.com
www.SystemicLogic.com
Radical Ideas | Practical Implementation

2. Radical Ideas | Practical Implementation

3. How Innovative is Toyota?
What can you learn from them?
Radical Ideas | Practical Implementation

4. Innovation Portfolio Assessment:
Managing the balance between execution and innovation
Renew DISRUPTIVE INNOVATION: RADICAL INNOVATION
DISRUPT OFFERING TOYOTA
METAPOLIS
TOYOTA
TSUSHO
TOYOTA
LOCALIZATION
TOYOTA NEW
STRATEGY
BUSINESS
ENTERPRISES
OFFERINGS
INCREMENTAL INNOVATION DISRUPTIVE INNOVATION:
DISRUPT CAPABILITY
TOYOTA WORLD-
WIDE
OPERATIONS
TOYOTA WORLD- TOYOTA
WIDE PRODUCTION
OPERATIONS SYSTEM
Enhance
Enhance Renew
ORGANIZATION CAPABILITIES
This is a qualitative depiction,
and should be used for
illustrative purposes only. Radical Ideas | Practical Implementation

5. Innovation Portfolio Assessment:
Driving today's priorities for future success
Plan for the future for today's success
Renew DISRUPTIVE INNOVATION: RADICAL INNOVATION
DISRUPT OFFERING
TOYOTA
ROBOTICS AND
MOBILITY TOYOTA
TSUSHO
TOYOTA
TOYOTA SCION
HYBRID CARS TOYOTA NEW
TOYOTA BUSINESS
LEXUS ENTERPRISES
OFFERINGS
INCREMENTAL INNOVATION DISRUPTIVE INNOVATION:
TOYOTA DISRUPT CAPABILITY
FINANCIAL
SERVICES TOYOTA GLOBAL
TOYOTA PRODUCTION
CAROLLA NETWORK & MUTUAL
SUPPLY
TOYOTA WORLD- TOYOTA
WIDE PRODUCTION
OPERATIONS SYSTEM
Enhance
Enhance Renew
ORGANIZATION CAPABILITIES
This is a qualitative depiction,
and should be used for
illustrative purposes only. Radical Ideas | Practical Implementation

6. DOMINANT IDEA
CUSTOMER IMMERSION
NETWORK PARADIGM
CO-PRODUCTION
VENTURING FOR SUCCESS
INNOVATORS DILEMMA
Radical Ideas | Practical Implementation

7. The Dominant Idea
Radical Ideas | Practical Implementation

8. The Dominant Idea: Innovate
offerings and not just products
and services
Centered on the theme "Innovation into the Future," the
Toyota Global Vision 2010 proposes the corporate image
for which all of Toyota should strive and the paradigm
change Toyota should undergo.
Radical Ideas | Practical Implementation

9. Radical Ideas | Practical Implementation

10. Customer Immersion:
A Globalized View on Customer
Understanding
Radical Ideas | Practical Implementation

11. Key Corporate Strategy Feedback:
Collecting wisdom to drive competitive edge
Radical Ideas | Practical Implementation

12. Key Corporate Strategy Feedback:
Beyond the value chain, towards value networks
Radical Ideas | Practical Implementation

13. Key Corporate Strategy Feedback:
Market-making through localization
Radical Ideas | Practical Implementation

14. Manufacturing: World-Wide Operations:
Capturing the essence of local capabilities
Radical Ideas | Practical Implementation

15. Design, Research & Development:
Integrated perspective on delivering value
Radical Ideas | Practical Implementation

16. Rethinking Localization
Getting closer to customers
Radical Ideas | Practical Implementation

17. Rethinking Localization
Getting closer to customers
Radical Ideas | Practical Implementation

18. Building a Brand in Banking:
Customers for Life
Radical Ideas | Practical Implementation

19. Social Connections: Considering Future Car-based
Lifestyles with Customers
 Test driving, purchasing with virtual currency, and driving virtual cars based on production models.
 Test driving, purchasing with virtual currency, and driving future cars and other vehicles that it would be difficult
to experience in the real world.
 Plant and worksite tours at the virtual Toyota Motor Corporation.
 Learning about motor vehicles and Toyota's history in a virtual museum.
 Learning about technologies and products through a variety of games.
 Interacting with other users and with TMC through various events and services.
Radical Ideas | Practical Implementation

20. Towards an
Integrated Network Paradigm
Radical Ideas | Practical Implementation

21. Toyota’s Next-Generation Telematics Service
Radical Ideas | Practical Implementation

22. Networked Society
Radical Ideas | Practical Implementation

23. Radical Ideas | Practical Implementation

24. Radical Ideas | Practical Implementation

25. Technology R&D
Achieving further advances in ITS will require the merging of a
wide range of technologies that go beyond the conventional
approach to building cars, such as detection technologies,
telecommunication technologies, and information-processing
technologies.
Toyota is leading the way to the commercialization and widespread
implementation of ITS by actively participating in research and
development and verification test projects in cooperation with
governmental agencies, the private sector, and academic institutions.
Individual companies within the Toyota Group are also participating
in efforts in their respective areas of expertise, and are working
together to further advance the various control technologies and
telecommunication technologies that have been researched and
developed in the course of designing and building cars.
Radical Ideas | Practical Implementation

26. Radical Ideas | Practical Implementation

27. The Scion Story:
Using Co-Production to move
Towards Crowdsourcing
Radical Ideas | Practical Implementation

28. Radical Ideas | Practical Implementation

29. Radical Ideas | Practical Implementation

30. Radical Ideas | Practical Implementation

31. Radical Ideas | Practical Implementation

32. Towards the Future
Radical Ideas | Practical Implementation

33. Some Key Innovations
Radical Ideas | Practical Implementation

34. Rethinking Mobility:
Experimenting to Achieve Future Success
Radical Ideas | Practical Implementation

35. Radical Ideas | Practical Implementation

36. Venturing for Success
Radical Ideas | Practical Implementation

37. The Origin and Development of New
Business Enterprises
Radical Ideas | Practical Implementation

38. Venturing for Success
Radical Ideas | Practical Implementation

39. Radical Ideas | Practical Implementation

40. Aero Asahi Corporation: creating your tomorrow through
the fusion of aviation and spatial information
Radical Ideas | Practical Implementation

41. Good Life Design Co. Ltd
Radical Ideas | Practical Implementation

42. Toyota activity in Biotechnology
Radical Ideas | Practical Implementation

43. The Innovators Dilemma
Radical Ideas | Practical Implementation

44. Externalize Research
Radical Ideas | Practical Implementation

45. “The New Corporation's Philosophical System
comprising four levels and opens up the new times”
Basic philosophy - "Corporate Philosophy"
Living and prospering together with people, society, and the
globe, we aim to be a value-generating corporation that
contributes to creation of a prosperous society.
"Behavioral Guidelines” - As a good corporate citizen, we will:
 implement open and fair corporate activities
 fulfill our social responsibilities, and conserve the global
environment.
 offer creativity, and provide added value
 respect people, and create an active workplace worth working
in.
Radical Ideas | Practical Implementation

46. Creating new companies for a new future
Vision - "VISION2015 -LEAD THE NEXT-"
 Strategic Intentions
 Becoming a "value generating corporation," the new Toyota
Tsusho aims to make a further leap by creating next-generation
businesses in 6 business domains = 6 business divisions.
“LEAD THE NEXT”
Radical Ideas | Practical Implementation

47. Radical Ideas | Practical Implementation

48. Expansive Thinking
Radical Ideas | Practical Implementation

49. DOMINANT IDEA
CUSTOMER IMMERSION
NETWORK PARADIGM
CO-PRODUCTION
VENTURING FOR SUCCESS
INNOVATORS DILEMMA
Radical Ideas | Practical Implementation