Some free and fast to do research activities to either inject research where resources won't allow it, or for pitches when you need to stand out....presented at the ace UXSW conference Exeter 5th December 2014
2. no time and no money
design by... self, committee, imitation
3. no time and no money
design by... self, committee, imitation
8 quick ‘free’ techniques
4. no time and no money
design by... self, committee, imitation
8 quick ‘free’ techniques
pitches
domain knowledge
5. no time and no money
design by... self, committee, imitation
8 quick ‘free’ techniques
pitches
domain knowledge
not new
not finished
6.
7. forum or any public
digital space
one hour at least
what categories, what
topics are busy, what’s not
no excuse!
customers language, pain
points, features, behaviour
#1
FORUM
9. use your contacts, but not
just anyone
some role in the thing
your customer does
what did they do?
“tell me more about that”
language, pain points,
process, others in
process, behaviour
#2
PHONE A
FRIEND
10.
11. Start broad moving
to narrow
build a list
compare clients
language and focus
with customers
language, frequency,
seasonality, how
customers are buying
#3
GOOGLE
ADWORDS
12.
13. buy, buy, buy....
stuff really matters
now
explores whole
experience: content,
packaging, assurance
#4 BE THE
CUSTOMER
14. buy, buy, buy....
stuff really matters
now
explores whole
experience: content,
packaging, assurance
bias beware
#4 BE THE
CUSTOMER
15.
16. *draft* journey map
get away from the
screen / the device
time, place, download
speed, connections,
#5 DRAW others involved
THE
CONTEXT
17. *draft* journey map
get away from the
screen / the device
time, place, download
speed, connections,
others involved
make nice & validate
#5 DRAW
THE
CONTEXT