Social media tools offer unprecendented marketing and reputational development opportunities for professionals who depend on building their business through trust and referrals. This presentation offers background on social media and practical tactics for using SM tools.
22. Social Media Tools Site/Application Description Type CrowdSpring Creative, coding Crowdsourcing Stumbled Upon, Digg, Reddit Curating Link sharing iPhone Functionality Widgets/Apps Wikipedia Knowledge Wikis Deviantart Images, graphics Creative sharing Flickr, YouTube Photos, videos, PowerPoints Content sharing FaceBook, LinkedIn Connections Social networks Apple iTunes, blogs Audio/video feed Podcasts, vlogs Twitter Text feed Microblogs, lifestreams Wordpress, Blogger Writing, articles, opinion, knowledge Blogs
23. Where to start? Analyze & pitch Ignore? Build trust Source: Forrester So now you know who, why and how, you should have a good idea of what to use. Wikis? Facebook? Twitter? Flickr? T echnology How will relationships with your customers change? What will be expected of you as a company? How will you handle negative comments? S trategy What exactly are you trying to achieve? Increase in sales? Brand repositioning? Better customer service? And how will you measure your success? O bjectives Who are you trying to reach? Who is your audience? Where do they hang out? What is the best way to reach them? P eople