I was the team leader for a final group project that we did in our Computers in Business class. This is the presentation piece.

1. BA 231
Computers in Business
Instructor: Matt Goff
Becoming the
Operating Orange Team:
System for Errecart, Kristen
Guzman, Jennifer
Local
Palacio, Jaylin
Sessions, Pamela
Commerce

2. Seeds Planted
in Pursuit of Mission
Site and Email Mobile
Personalization Adoption
Groupon Groupon
Rewards Scheduler

3. Something For
Everyone
Groupon offers a variety
of deals on various
goods and services:
• Featured Deals
• Getaways
• Goods

4. CONSISTENT DEMAND FOR
DAILY DEALS
1Q 2012 Results:
36.9 Million Active
Customers
and
Served More Than
100,000 Unique
Merchants

5. Groupon’s Q1 Earnings Beat
Estimates
Analysts: $530 Million in Revenue
Groupon: Between $510 and $550 Million
Company Made $559.3 Million in Revenue
During First Quarter of 2012 (up 89% year-
over-year)
Groupon’s Prediction for Next Quarter:
Between $550 and $590 million

6. Groupon Earnings
$559.3 Million in Revenue
$540
$490
$440
Revenue in
Millions $390
$340
$290
UP 89%
FROM A
YEAR AGO

7. Operating Income
$20.0
-$30.0 Q1 Q1
2011 2012
-$80.0
-$130.0
In One Year

8. MANAGEMENT
Andrew Mason
Founder
And CEO
Kal Raman Jason Child
SVP CFO
Vinayak Hedge Suneel Gupta
VP, Engineering VP, Product
Development
Margo Georgiadis Sean Smyth
COO VP, Business
Development
Jeff Holden Ken Pelletier
SVP of Product Management CTO

9. BOARD OF DIRECTORS
PeterBarris
Mellody
Hobson
Brad Keywell
Daniel Henry
Robert Bass

10. Groupon Is Likely to
Continue Growing
Second Quarter 2012 Outlook
Expected Revenue for 2Q 2012:
Between $550 Million and $590 Million
Increase of 40% to 50% Compared with 2Q 2011
Expected Income from Operations for 2Q 2012:
Between $25 Million and $45 Million
Compared with a Loss from Operations of $101.0
Million in 2Q 2011

11. Customer Base Still Increasing
40
35
30
25
Active
Customers 20
(In Millions)
15
10
5
0
1Q11 2Q11 3Q11 4Q11 1Q12

12. Concerned About Other Daily
Deal Sites That Have Popped Up?
Groupon Has First Mover Advantage
Groupon Definitely Has a Commanding
International Lead Over the Competition
(Global Leadership Board of the Social Buying Market)
Global Year-Over-Year Top Line Growth
Unprecedented 426% as New Markets are Penetrated
Groupon’s Business Model Proves Successful

13. Why Invest in Groupon?
Consumer
and Merchant
Satisfaction
Business
Model Untapped
Potential
Reasons to
Invest
Widespread
Success and Long-term
Acquisitions Plans

14. Widespread Success
By the end of 2011:
 sold more than 170 million Groupons
 to more than 33 million active customers
 on behalf of more than 250,000 merchants
 in 48 countries around the world

15. Acquisitions
2011: Groupon Completed 11 Acquisitions
Most Recent Acquisition: Breadcrumb
an affordable point-of-sale system and an iPad
app that will help local restaurants
1. Add Talent to the Team
2. New Clients
Founder Seth Harris
More Than 12 Years of Hospitality Management
Experience

16. Business Model
Brings the Power of the Internet to Local
Commerce
Bring Together Millions of Consumers and
Hundreds of Thousands of Merchants
Building a Brand that Merchants Deeply
Trust

17. Consumers Love Groupon
ForeSee, a Third-party Firm that Measures
Customer Satisfaction
Groupon Received a Score of 83 out of 100
Within Approximately 2 Points of the
Average #1 Satisfaction Score for Online
Retailers

18. Merchants Love
Groupon
• Delivers
Motivated
Customers
• Generates Buzz
• Offers Risk-free
Promotion
• Helps with
Excess Inventory

19. In the United
States:
More Than
10 Million
Active Subscribers Enormous
Who Have Yet to Untapped
Make a Purchase Opportunity

20. Long-term Plans
Merchants
Groupon
Customers

21. Conclusion
 Widespread Success and Acquisitions
 Current and Future Demand for Daily Deals
 Seeds Planted in Pursuit of Mission
 First Quarter Earnings Beat Estimates
 Experienced Team of Professionals
 Strategic Long-term Plans
 Proven Business Model
 Customer and Merchant Satisfaction
Groupon Soon to Become the Operating
System for Local Commerce!

22. References
(2007-2012). Retrieved from Venture Beat Profiles:
http://venturebeatprofiles.com/person/profile/ken-pelletier
Groupon Key People. (2007-2012). Retrieved from VentureBeat Profiles:
http://venturebeatprofiles.com/company/profile/groupon/key_p
eople
40 Under 40. (2011, October 25). Retrieved from CNNMoney:
http://money.cnn.com/galleries/2011/news/companies/1110/gall
ery.40_under_40.fortune/27.html
Ashton, K. (2010, December 20). Groupon Snags Jason Child as New CFO.
Retrieved from Daily Deal Media:
http://www.dailydealmedia.com/groupon-snags-jason-child-as-
cfo620/
Empson, R. (2012, May 30). Groupon Picks Up Breadcrumb For A Little Point-
Of-Sale Magic. Retrieved from Seeking Alpha:
http://seekingalpha.com/article/625831-groupon-picks-up-
breadcrumb-for-a-little-point-of-sale-
magic?source=email_rt_article_readmore&ifp=0
Groupon. (2012, May 30). Corporate Governance. Retrieved from Groupon
Investor Relations: http://investor.groupon.com/directors.cfm
Groupon. (2012, May 30). The Easiest Rewards Program in the World.
Retrieved from Groupon.com:
http://www.groupon.com/inforewards

23. References
(Continued)
Images, S. O. (Retrieved May 28,2012). [Untitled photograph of Groupon
logo and sillouette of a person]. Retrieved from
http://www.cbsnews.com/8301-505123_162-57434031/groupon-
loss-narrows-on-strong-growth/
Lardinois, F. (2012, May 14). Groupon's Q1 Earnings Beat Estimates.
Retrieved from Seeking Alpha:
http://seekingalpha.com/article/588661-groupon-s-q1-
earnings-beat-estimates?source=email_rt_article&ifp=0
Mason, A. D. (2012, May). Groupon Letter to Stockholders. Retrieved from
investor.groupon.com:
http://files.shareholder.com/downloads/AMDA-
E2NTR/1870021308x0x566710/E32E9A54-B144-41D6-8833-
210812A92616/2011_Groupon_Letter_to_Stockholders.pdf
Mukherjee, S. (2012, May 15). Groupon shares jump on upbeat Q1 results.
Retrieved from Reuters:
http://www.reuters.com/article/2012/05/15/us-groupon-shares-
idUSBRE84E0L420120515
Pinkasovitch, A. (2012, January 6). Shorting Groupon. Retrieved from The
Motley Fool:
http://beta.fool.com/apinkasovitch/2012/01/06/shorting-
groupon/552/#disqus_thread

24. References
(Continued)
Soo, J. (2011, October 1). Groupon Rewards To Convert Bargain
Hunters to Repeat Customers . Retrieved from
excitingcommerce.com:
http://www.excitingcommerce.com/2011/10/gr oupon-
rewards-to-convert-bargain-hunters-to-repeat-customers-
.html
Swisher, K. (2011, April 21). Google Confirms That Groupon COO Will Be
Google's Margo Georgiadis. Retrieved from All Things D:
http://allthingsd.com/20110421/groupon-coo-will-be-
googles-margo-georgiadis/