What We Can Learn From Gordon Ramsay To Design Better Products
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A look at the formula used by Gordon Ramsay's Kitchen Nightmares and how this is a great example of Design Thinking. He would make a great User Experience designer
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What We Can Learn From Gordon Ramsay To Design Better Products
- 1. What We Can Learn From Gordon Ramsay To Design Better Products JAY HEAL User Experience Design Consultant
- 2. 2004
- 4. • Observe • Research • Find the problems • Redesign • Test Gordon’s formula for success: 40% remained open after 1 year after filming 5% industry average of restaurants survive after 1 year
- 5. • Observe • Research • Find the problems • Redesign • Test Gordon’s formula for success: Classic Design Process
- 9. TV’s one season wonders My So Called Life ABC - 1994 Undeclared Fox - 2001 Studio 60 on the Sunset Strip NBC - 2006 65%RENEWAL FAILURE RATE
- 10. Map 33 million worldwide users: • Content viewed • Content completed • Common pause / stop points • Common points content stopped and never resumed David Fincher The Social Network Kevin Spacey
- 11. Chance of series renewal 70%
- 12. STEP 2: Research
- 14. Design is problem-solving. Design without insights are just assumptions. Assumptions are risks.
- 16. 1998 • 3 Swedes set up an e-commerce startup in Carnaby Street, London • $130 million raised in investment (inc. JP Morgan and Benetton family) • 400 staff employed in 8 offices (London, Munich, New York and Paris) • Fortune Magazine named it “one Europe’s coolest companies” • 18 months on development before finally launching • No research plan - didn't know if they were meeting a real user need • Vision: the Amazon of sports and fashion retail
- 18. Hypothesis statements We believe that by [changing/removing/adding this feature] For [these users] Will [achieve this user goal] We will know we're right/wrong when we see [this measurable]
- 19. Hypothesis statements - in practice Talk to Boo, your personal assistant avatar Latest trends Search View by category Fake door experiment
- 21. Examples of bad design thinking
- 23. The Five Whys - solving root problems
- 24. 80% Sedation rates for children who use the GE MRI scanner
- 25. 0.01% Sedation rates for children who use the GE MRI scanner
- 26. STEP 4: Redesign
- 27. • Menu redesign • Restaurant decor • Kitchen refit • Changes in staff roles
- 31. Use the app or website Order food Find takeaway User journey of food ordering Hungry order
- 32. Order food User journey of food ordering Use the app or website Time the order to arrive when wife arrives Phone call after work to discuss options Find takeaway Food arrives Son off to bed for 8pm Family order Meal that everyone likesReal threat Real decision maker
- 34. STEP 5: Test
- 39. Thank You Jay Heal JUST EAT - CONTRACTOR www.jayheal.co.uk @jaymichaelheal
- 40. Questions? Jay Heal JUST EAT - CONTRACTOR www.jayheal.co.uk @jaymichaelheal