Bikroy.com: an outstanding growth achiever in their product life cycle

1. Business case
presentation on
Bikroy.com: An outstanding growth achiever in PLC
Presented by:
Name Reg. No.
Md. Jayed Husain 2012731011
Abida Sultana 2012731012
Joni Lal Deb 2012731019
Chapa chakraborty 2012731036
Drishty Saha 2012731035
Dipta Kaushik Somaddar 2012731067

2. About Bikroy.com
• Sweden based C2C e-commerce site launched in 2012
• Site for classified advertisement of new or second-hand products or
services
• advertisements for cars and vehicles, property, electronics, home
appliances and personal items, sport and hobby items, and jobs.
• Free private or individual ads posting facility.
• Above 50 ads posting category
• Review of posted ads by bikroy.com officials

3. Bikroy.com’s information system
Database system:
• store pricing, description, images and details of the
number of each products and services.
• PHP (a programming script) and MySQL are used to
communicate between the website and the database
management system
TCP/IP:
• In networking TCP/IP is a protocol used to transfer data
and information over a network such as the internet.
• The IP address of bikroy.com 104.16.32.191.

4. Attainment of growth stage
Different IS based features:
• Category based browsing facility:
electronics, cars & vehicles, property, clothing health & beauty,
pets & animals, business, services, education, job circular, food &
agriculture, hobby, sports & kids, home & garden
• Banner advertisement:
A web banner or banner ad is a form of advertising on the
World Wide Web delivered by an ad server. Bikroy.com gains
huge amount of profit from different types of banner
advertisement. They are__
• Leader-board
• Skyscraper
• Large mobile banner
• Square
Banner ad

5. Attainment of growth stage
• Optional sign up facility:
• Free browsing facility
Any person can post ads without signing up or getting
registered
Through mobile operator robi and internet.org platform,
anybody can browse bikroy.com with free of charge
• Mobile & web access facility:
Anybody from different regions of the country can access the website from
their mobile & personal computer
Different IS based features:

6. Attainment of growth stage
Different IS based features
• Google AdSense:
Google adSense is a cost per click advertising program.
Alllows publishers to insert small amount of HTML into the
sites
Google adSense in bikoy.com uses matched content with
category.
.
Google adSense is a information technology based
platform by which bikroy.com post different big
companies ads in exchange for money.

7. • Example of Google adSense: If Car & vehicles
category of bikroy.com shows the ads of china motors
web links then it will be Google AdSense.
Smartphone application for android & iOS
• It gives thousands of local ads by touching the mobile screen.
• All categories are combined into the app & it has also save
your favourite ads & data saving mode option.
• Free download & install app for iOS & android OS users
• 11,019 people has reviewed it as 5 star app.
• By Introducing this IS based platform, Bikroy.com has reached
all the smartphone users of Bangladesh.

8. Featuring Job vacancies like job portal
• Bikroy.com is featuring global & domestic job and working
opportunities by their site.
More customer interaction by Social media engagement:
• Social media is the big information platform to get known
about customer’s expectations & comments.
• Bikroy.com easily goes to there targeted young generation
customer by using this social media platform of IS.
• Bikroy.com have taken the facility of IS to show-up the
different products & their detail in social media’s home pages
Attainment of growth stage

9. Current overall position of Bikroy.com in growth
stage of their PLC
• Current Alexa world ranking of bikroy.com is 5074 & in Bangladesh
its rank is 20
• Worth of bikroy.com web is around $47million
• 7,19,705 unique visitors and 1,133,150 page views daily