1. Jay Love, ePMT Co-Founder and CEO Major Donors Evolve from Everywhere: Internet Tools for Relationship Building

4. Average Hours Spent Per Week: Source: Forrester Research 2007 Gen Y (18-27) Gen X (28-41) Young Boomers (42-51) Older Boomers (52-62) Seniors (63+) Reading Newspapers (not online) 1.2 1.7 2.8 3.6 5.1 Reading Magazines (not online) 1.7 2.0 2.1 2.4 3.1 Playing Video Games 4.3 2.0 1.1 1.1 1.1 Watching DVDs or VHS 5.8 4.3 3.6 3.3 2.8 Listening to Radio (not online) 7.0 6.9 7.4 6.2 5.3 Watching TV 10.4 11.3 12.5 13.7 14.3 Using Internet, PC, Mobile Phone 28.8 22.3 19.6 18.6 16.7

6. The Rules Still Apply (It’s all about relationships… not technology)

7. A Quick Survey What % of your names have email addresses How many collect them on Web Site? Where? How often do you communicate via mass email? Do you have a written email strategy?

8. Copyright 2002 - Gilbert Research

9. Use All Your Tools Together An Integrated Strategy In Person Meetings Phone Events Blogs Text Messaging Social Networking Sites Your Web Site E-Mail Print Other Tools

15. Example Landing Page

17. Professional Email is Economical 5,000 emails $99 .02 25,000 emails $400 .016 50,000 emails $650 .013 100,000 emails $1000 .01 250,000 emails $2000 .008 500,000 emails $2500 .005 Plus 3 - 20 times the success in delivery!

21. Use All Your Tools Together An Integrated Strategy In Person Meetings Phone Events Blogs Text Messaging Social Networking Sites Your Web Site E-Mail Print Other Tools

23. You’ve built a website… … will they come?

28. Video is Easy

29. Keeping it simple Prospect Website Gather Information Use Email Database Database

30. Question: Should a Non Profit host it’s own web site?

31. Use All Your Tools Together An Integrated Strategy In Person Meetings Phone Events Blogs Text Messaging Social Networking Sites Your Web Site E-Mail Print Other Tools

32. INTEGRATION is the KEY!

36. Example Plan Sept Oct Nov. Dec E-Newsletter 9/15 10/15 11/15 12/15 Pre Telemarketing e-mail 9/20 TM campaign starts 10/1 Year end direct mail 11/20 Year End E-Mail hits 1 and 2 12/20 / 12/28

40. Use E-Mail & Direct Mail Together

41. Coordinate Web and Phone Campaigns

42. Email Telemarketing

43. Personalized Fundraising Pages Peer Fundraising Online

45. Build a Community

46. Build a Community

47. Build a Community

48. Use All Your Tools Together An Integrated Strategy In Person Meetings Phone Events Blogs Text Messaging Social Networking Sites Your Web Site E-Mail Print Other Tools

54. Podcasts

56. 1. Set up a Gmail Account

57. 2. Post Pics to Flickr

58. 3. Try a Microblog

59. 4. Create a Google Alert

60. 5. Set Up an RSS

61. 6. Share a YouTube Video

62. 7. Really Use Your Cell Phone (Send a text or a video)

63. 8. Join a Social Network

64. 9. Share PowerPoint Slides (Save a tree or two!)

65. 10. Play a Video Game

66. Thank you! Jay B. Love, ePMT Co-Founder and CEO [email_address]