We can do better than 'we're in this together!
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In these “unprecedented times” marketers will not earn trust if they jump on the bandwagon and say and do what everyone else is doing. In this session, we will explore how to define a value proposition designed to help brands encounter some of the toughest issues they have ever faced. We will explore all aspects of marketing on the quest to deliver something that our client’s value. Now more than ever, brands need to stand for something, have a point of view, and need to adapt to changing consumer preferences. Now is a time to take a step back, listen, learn, and evolve.
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We can do better than 'we're in this together!
- 2. I lost my job. It was September 2017.
- 3. It was two weeks before my 40th birthday
- 4. I didn’t know what to do
- 5. So I asked my friends and family
- 6. Bonded with my kids
- 8. Then, one day in January 2018, I went to a workshop.
- 9. It was called “Reverse Engineering Your Career From Your Passion."
- 10. That workshop changed my life
- 11. I defined my core values to be Candor Curiosity Collaboration
- 12. A few days later, I decided I could no longer be married.
- 13. Then, I had the capacity to start a new business, The Collective NYC.
- 14. For the last two years, I have been pushing a boulder up a hill – with marginal success.
- 16. The world has changed
- 17. I became obsessed with how poorly businesses were handling the crisis
- 18. I decided to put on a webinar
- 19. I got some press
- 20. And then it hit me!
- 22. I now have five jobs
- 25. Source:
- 26. When everything is uncertain, everything that is important becomes clear
- 28. The easiest thing we can do is to be boring.
- 29. How to not be boring
- 30. Listen first
- 32. Does it align with your strategy? Your vision?
- 33. Or, does this crisis help you to see things you may not have seen before?
- 34. Is this your opportunity to create an ambitious, inspirational but attainable vision?
- 35. But why will anyone care?
- 36. Uncover a content area that you can base your business model on. The intersection of knowledge or skill, and something you are incredibly passionate about. The intersection of an authority area, and your customer pain points.
- 43. From action to results
- 45. Mission Vision MARKETING FUNDAMENTALS CANVAS CAMPAIGN NAME DATE: Key Message Brand Target Audience Market Niche
- 49. Getting your message out is as much about technology as it is about what you say.
- 50. In conclusion • Double down on what you stand for • If you don’t stand for something or something you can own, what better time to reinvent • Refine your product /service to address today's reality • Inspire decisive action based on what your brand stands for and what your customers need at this time • Speak confidently and relevantly with empathy • Deliver expected or unexpected value to customers • Solidify your reputation and relevance in this time of need
- 51. Your Brand Coach • Jay Mandel • Your Brand Coach • linkedin.com/in/jaymandel/ • YourBrand.coach
- 52. Join me for an introductory brand building workshop… My process will help you to define and document an ownable set of values and marketing frameworks that will make you more appealing to clients/ employers. These values will translate beyond work, as well. Here are some details on the process we'll follow to help you achieve your short-and-long term goals: ⓵ We'll start by defining your core values. Even if you have values already, we will together make sure your values are unique and differentiating. ⓶ Then we'll translate your core values into a "simple marketing promise" that will help you articulate your vision to convince a VERY SPECIFIC audience of your worth. To that end, as of now, how would you complete the statement below? You are the product! 𝗠𝘆 𝗽𝗿𝗼𝗱𝘂𝗰𝘁 𝗶𝘀 𝗳𝗼𝗿 𝗽𝗲𝗼𝗽𝗹𝗲 𝘄𝗵𝗼 𝗯𝗲𝗹𝗶𝗲𝘃𝗲... ⓷ Next, we'll map out a plan to get to your short-term goals by improving your resume, Linkedin profile, content creation, networking, and other tactics.