Archaic 6-12 month development cycles are becoming non-existent, as the traditional development landscape has faded away in favor of agile on-demand operations. On-demand cloud platforms (Platform-as-a-Service) have been introduced, able to securely integrate with existing on-premise backend systems. It is now commonplace for development cycles of less than 90 days, and as such developers must adapt and react on a daily basis to changes.

1. How Cloud and In-Memory computing
revolutionised enterprise development

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This presentation and SAP„s strategy and possible future developments are subject to change and may be changed by SAP at any time for any reason without notice. This document is provided
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A Short Introduction
Steven Taylor
HANA Cloud Platform Evangelist
email : steven.taylor@sap.com
Twitter : @hashneo
Linked-In : Steven Taylor

4. SAP and SAP Enterprise Development

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This presentation and SAP„s strategy and possible future developments are subject to change and may be changed by SAP at any time for any reason without notice. This document is provided
without a warranty of any kind, either express or implied, including but not limited to, the implied warranties of merchantability, fitness for a particular purpose, or non-infringement
SAP History (Ultra Short)
 Founded in 1972
 SAP = Systems, Applications and Products in Data Processing
 65,000 employees worldwide
 Annual revenue of > $20 Billion
 238,000 customers in 188 Countries
 74% of the world‟s transaction revenue touches an SAP system
 Our customers produce 77% of the world‟s beer

6. © 2012 SAP AG. All rights reserved. 6
This presentation and SAP„s strategy and possible future developments are subject to change and may be changed by SAP at any time for any reason without notice. This document is provided
without a warranty of any kind, either express or implied, including but not limited to, the implied warranties of merchantability, fitness for a particular purpose, or non-infringement
SAP Development
 Introduced ABAP (Advanced Business Application Programming) in
1984
 Pioneered multi-tier architecture in 1992 with R/3
 Introduced In-Memory in 2008
 Predominately On-Premise
 Moving rapidly into the Cloud with SaaS and PaaS

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This presentation and SAP„s strategy and possible future developments are subject to change and may be changed by SAP at any time for any reason without notice. This document is provided
without a warranty of any kind, either express or implied, including but not limited to, the implied warranties of merchantability, fitness for a particular purpose, or non-infringement
What the current enterprise looks like
ERP
OLTP
CRM HCM FINSSCM MRM
Load Balancers
OLTP
ITS Servers
OLTP OLTP OLTP OLTP
SAP Router
OLAP
BI
Directory
Service
Mobile Gateway
CMS
Hadoop
On Premise Backup

8. © 2012 SAP AG. All rights reserved. 8
This presentation and SAP„s strategy and possible future developments are subject to change and may be changed by SAP at any time for any reason without notice. This document is provided
without a warranty of any kind, either express or implied, including but not limited to, the implied warranties of merchantability, fitness for a particular purpose, or non-infringement
Complexities in Enterprise Development
 Landscapes are huge!
 Applications never seem to “retire”
 Tend not to be modular
 Integration between systems
 Customization
 Mergers
 Global Companies

9. How did we try and change it all?

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without a warranty of any kind, either express or implied, including but not limited to, the implied warranties of merchantability, fitness for a particular purpose, or non-infringement
It all started with SaaS
 Lowest Total Cost of Ownership (TCO)
 Easy to roll out updates
 Scalable, fault tolerant, etc
 Too restrictive

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without a warranty of any kind, either express or implied, including but not limited to, the implied warranties of merchantability, fitness for a particular purpose, or non-infringement
And then there was IaaS
 Too flexible
 Highest TCO
 Tricky to roll out updates
 You deal with scalability and fault tolerance

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without a warranty of any kind, either express or implied, including but not limited to, the implied warranties of merchantability, fitness for a particular purpose, or non-infringement
And now there is PaaS
 Seems to have found the middle ground
 Mid to Low TCO
 Scalability and fault tolerance are in line with SaaS
 Allows enterprises to innovate without disruption
 Accelerate development, focusing on the application

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without a warranty of any kind, either express or implied, including but not limited to, the implied warranties of merchantability, fitness for a particular purpose, or non-infringement
How this changes the way we develop
 Purpose driven apps are back
 Fail fast and fail often
 Running applications in the Cloud
 DevOps
 Mobile first
 REST is the new IPC
 API Economy

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This presentation and SAP„s strategy and possible future developments are subject to change and may be changed by SAP at any time for any reason without notice. This document is provided
without a warranty of any kind, either express or implied, including but not limited to, the implied warranties of merchantability, fitness for a particular purpose, or non-infringement
How Java plays a part in all of this
 We‟ve come a long ways since toasters
 Java is #1 in the embedded space
 The core language for many of the PaaS players is Java
 Java is still the language of choice in enterprises
 The language is continuously evolving
 Many languages leverage the JVM

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This presentation and SAP„s strategy and possible future developments are subject to change and may be changed by SAP at any time for any reason without notice. This document is provided
without a warranty of any kind, either express or implied, including but not limited to, the implied warranties of merchantability, fitness for a particular purpose, or non-infringement
What the new enterprise will look like
Public Cloud
Travel
Expenses
Extensions
HTTPS
Health &
Safety
Fleet
Mgmt
Public or Private Cloud
Applications
ERP CRM HCM SCM FINS BI
Infrastructure
Content ManagementIn Memory
Database
Backup &
Recovery
Certified
Operations
Platform
Identity Dev ToolsIntegration Open
Source
Monitoring Web Tools

16. So how is SAP tackling this new environment?

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This presentation and SAP„s strategy and possible future developments are subject to change and may be changed by SAP at any time for any reason without notice. This document is provided
without a warranty of any kind, either express or implied, including but not limited to, the implied warranties of merchantability, fitness for a particular purpose, or non-infringement
SAP HANA Cloud platform
SAP HANA App Services
Native HANA | Java | Portal | Mobile | Collaboration | Integration | HTML5
SAP HANA DB Services
In-Memory | Transactions | Analytics | Text | Predictive | Planning
SAP HANA Cloud
SAP HANA Cloud Infrastructure Layer
SAP Cloud | Public Cloud – SAP HANA One on AWS | Telco / Hosting Partners Cloud

18. SAP HANA Cloud – Key Services and Capabilities

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This presentation and SAP„s strategy and possible future developments are subject to change and may be changed by SAP at any time for any reason without notice. This document is provided
without a warranty of any kind, either express or implied, including but not limited to, the implied warranties of merchantability, fitness for a particular purpose, or non-infringement
 Leveraging open source projects from Eclipse
and Apache
 Packaged as an Eclipse plug-in and maintained
via Eclipse Project Update Sites
 Command line and Maven support for
Continuous Integration
 Local services for rapid application debugging
and profiling
 Polyglot development framework with support
for Java, JavaScript, JRuby1 and
Scala, Groovy2
Standards-based development environment
1. Current support for Java JavaScript and JRuby on 2013 Roadmap
2. Languages other than Java that compile to JVM are not officially supported

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This presentation and SAP„s strategy and possible future developments are subject to change and may be changed by SAP at any time for any reason without notice. This document is provided
without a warranty of any kind, either express or implied, including but not limited to, the implied warranties of merchantability, fitness for a particular purpose, or non-infringement
 Deploy, test and run your Cloud application
locally and in the Cloud
 Support for different Compute Unit sizes
encompassing virtual CPU cores and memory
 Support for Java SE 6 and 7
 Certified for Java EE 6 Web Profile
Certified runtime environment
SAP HANA Cloud
InternetHTTPS
Compute Unit
Java EE Web Application
Application Runtime Container
Java Virtual Machine
CustomerSAP

21. © 2012 SAP AG. All rights reserved. 21
This presentation and SAP„s strategy and possible future developments are subject to change and may be changed by SAP at any time for any reason without notice. This document is provided
without a warranty of any kind, either express or implied, including but not limited to, the implied warranties of merchantability, fitness for a particular purpose, or non-infringement
 Structured storage using HANA, MaxDB and
Sybase ASE (JDBC)
 Dedicated database user and schema isolated
by account space
 Object persistence using JPA 2.0 with
EclipseLink and relational persistence using
JDBC
 Embedded Apache Derby database for local
development1
Persistency Service
Database Access On-Demand leveraging the speed of HANA
1. Alternate database can be configured
SAP HANA Cloud Apps
JPA
HANA
ASE
InternetHTTPS
Schema
JDBC Schema
JDBC
CustomerSAP

22. © 2012 SAP AG. All rights reserved. 22
This presentation and SAP„s strategy and possible future developments are subject to change and may be changed by SAP at any time for any reason without notice. This document is provided
without a warranty of any kind, either express or implied, including but not limited to, the implied warranties of merchantability, fitness for a particular purpose, or non-infringement
Cloud Connectivity Service
Secure Integration with the SAP Business Suite and other On-Premise Systems
Firewall
Internet
Firewall
SAP
Business Suite Non-SAP SAP HANA
HANA Cloud
SAP HANA Cloud
Connector
 Establishes secure SSL tunnel between the
SAP HANA Cloud and on-premise systems
 Connectivity created by on-premise agent
through reverse-invoke process
 Supports pre-configured “Destination API” and
certificate inspection to safeguard against
forgeries
 Complementary to SAP Gateway, HANA Cloud
Integration and 3rd party integration suites both
on-premise and in the Cloud
CustomerSAP

23. © 2012 SAP AG. All rights reserved. 23
This presentation and SAP„s strategy and possible future developments are subject to change and may be changed by SAP at any time for any reason without notice. This document is provided
without a warranty of any kind, either express or implied, including but not limited to, the implied warranties of merchantability, fitness for a particular purpose, or non-infringement
 SAML-based single sign-on (SSO) for
delegated authentication and identity federation
 Support for 3rd party Identity Providers (IdP) in
the Cloud or on-premise
 Authentication against common 3rd party LDAP
user directories, e.g. Microsoft Active Directory
 Flexible permissions model enables mapping
from external group or roles memberships to
web roles in the Cloud
Identity Service
Delegated Authentication and Authorization across SAP Applications
User
Identity Provider
(e.g. SAP ID Service, SAP NetWeaver IdM,
Microsoft ADFS 2.0, …)
Application(s) on
HANA CloudAccess protected
resource
Delegate
AuthenticationAuthentication

24. © 2012 SAP AG. All rights reserved. 24
This presentation and SAP„s strategy and possible future developments are subject to change and may be changed by SAP at any time for any reason without notice. This document is provided
without a warranty of any kind, either express or implied, including but not limited to, the implied warranties of merchantability, fitness for a particular purpose, or non-infringement
Document Service
Highly scalable Enterprise Content Management System for Unstructured
Storage
 Document consumption via Apache Chemistry
Open Content Management Interoperability
Services (CMIS)
 Support for access controls, checkout and
versioning facilities
 WSDL/SOAP and REST AtomPub protocol
support
 Debugging support via Local Document Service
HANA Cloud Apps
Document Service API
Document Service
InternetHTTPS
CustomerSAP

25. © 2012 SAP AG. All rights reserved. 25
This presentation and SAP„s strategy and possible future developments are subject to change and may be changed by SAP at any time for any reason without notice. This document is provided
without a warranty of any kind, either express or implied, including but not limited to, the implied warranties of merchantability, fitness for a particular purpose, or non-infringement
 Proactive 24 x 7 system monitoring with
automated alerts
 Detailed usage metrics
 Historical availability reports
 Configurable logging tools
 Delivered via a web-based operations console
Remote Monitoring and Administration

26. © 2012 SAP AG. All rights reserved. 26
This presentation and SAP„s strategy and possible future developments are subject to change and may be changed by SAP at any time for any reason without notice. This document is provided
without a warranty of any kind, either express or implied, including but not limited to, the implied warranties of merchantability, fitness for a particular purpose, or non-infringement
Security compliance
 Certified operations
 World-class data centers
 Advanced network security
 Reliable data backup
 Built-in compliance, integrity and
confidentiality
ISO 27001
CERTIFIED
ISO 9001
CERTIFIED
BS25999
CERTIFIED
GREEN IT
CERTIFIED

27. © 2012 SAP AG. All rights reserved. 27
This presentation and SAP„s strategy and possible future developments are subject to change and may be changed by SAP at any time for any reason without notice. This document is provided
without a warranty of any kind, either express or implied, including but not limited to, the implied warranties of merchantability, fitness for a particular purpose, or non-infringement
Enabling the new Enterprise Developer
 Opening up the Enterprise market to developers
 Providing the tools / platforms
 Provide the store for developer to monetize their solutions
 More information at http://developers.sap.com/cloud

28. Demo

29. Discussion / Q&A

30. Thank You!
Steven Taylor
HANA Cloud Platform Evangelist
email : steven.taylor@sap.com
Twitter : @hashneo
Linked-In : Steven Taylor