2. What is Digital Social Innovation?
Digital Social Innovation is a type of social and collaborative innovation in which digital techonologies
are used to co-create knowledge and solutions for a wide range of social needs.
Participants are becoming user and co-producer
Internet plays a huge role
Social aspects makes DSI effective
3. Definition co-creation
Co-creation is a management initiative, or form of economic strategy, that brings different parties together.
contribution of ideas
selecting the viable ideas
The 2 steps of co-creation:
4. Ways to co-create
Co-creation workshops
Crowdsourcing
HEMA design contest
Open source
Linux and Firefox
Mass customisation
Nike ID
Lego Factory
User-generated content
YouTube
LinkedIn
Flickr
5. Ways to co-create
Co-creation workshops
Crowdsourcing
HEMA design contest
Open source
Linux and Firefox
Mass customisation
Nike ID
Lego Factory
User-generated content
YouTube
LinkedIn
Flickr
6. Ways to co-create
Co-creation workshops
Crowdsourcing
HEMA design contest
Open source
Linux and Firefox
Mass customisation
Nike ID
Lego Factory
User-generated content
YouTube
LinkedIn
Flickr
7. Ways to co-create
Co-creation workshops
Crowdsourcing
HEMA design contest
Open source
Linux and Firefox
Mass customisation
Nike ID
Lego Factory
User-generated content
YouTube
LinkedIn
Flickr
8. Ways to co-create
Co-creation workshops
Crowdsourcing
HEMA design contest
Open source
Linux and Firefox
Mass customisation
Nike ID
Lego Factory
User-generated content
YouTube
LinkedIn
Flickr
9. Worst practises
Dub the Dew
PepsiCO release
Anyone could give name to a new drink
Movement to bet for absurd names:
“Grannies Squirt”
“Hitler did nothing wrong”
“Tempest”
“Diabeetus”
…
10. Worst practises
My starbucks idea
Social media campaign
Huge amount of suggestions
Not added value for the brand
Co-destruction
12. Best practises
Presented three films of different genres:
The concept inside, is precisely where Intel is as a product - within the computer.
Besides the inside the stories have another thing in common:
the participation of worldwide Internet users
Intel Inside
The Inside Experience – thriller
The Beauty Inside – romance
The Power Inside – comedy
13. Best practises
The Beauty Inside
6 episodes
Internet
Alex could have any face
world wide internet users
14. Best practises
Result
more than 70 million views
26 million interactions
approval of 97% on YouTube
300% increase in sales
Awards: - Emmy in the category Outstanding Television New approches
- three Grands Prix at the Cannes Film Festival
- Cyber Grand Prix
- Film Grand Prix
- Grand Prix in the category Branded Content & Entertainment category
Spontaneous reflections of the public (images)
15. Does co-creation have added value?
strategy that put the user in charge
of the construction value
Made them a trademark attorney
Intel side by side with their audience
Lay’s literally shared the creation of
their product with costumers
Engaged people to interact and
share the brand
NIKEid allows the costumers to have
the nike product as they want to
16. Does co-creation have added value?
Co-creation is becoming a competitive imperative
Companies don’t dictate how value is created
Companies must learn to co-create value with their costumers
17. Does co-creation have added value?
Co-creation is becoming a competitive imperative
Companies don’t dictate how value is created
Companies must learn to co-create value with their costumers
YES !!
