10. – E I N S T E I N
“if you cant explain it simply enough, you haven't understood it well
enough yet.”
11. LET’S TRY AND DECONSTRUCT MARKETING WORK
P E R F O R M A N C E
M A R K E T I N G
M A R K E T I N G
A U T O M AT I O N
E X P E R I E N T I A L
M A R K E T I N G
12. LET’S TRY AND DECONSTRUCT …
P E R F O R M A N C E
M A R K E T I N G
M A R K E T I N G
A U T O M AT I O N
E X P E R I E N T I A L
M A R K E T I N G
C R M
D ATA
S CA N A L
Y T I C S
D ATA
M G TC R M
M R M
O P
M G T
W E B
C O N T
E N T
S T R G Y
M O B
I N F R A
C O M M
E R C E
O P E R AT I O N S D ATAP L AT F O R M S
14. B U I L D I N G A N I N T E R FA C E I S T H E C L O S E S T T O
B U I L D I N G A N E X P E R I E N C E
15. – S U P E R PA L
“enables interaction between subject and object.”
I N T E R A C T I O N
16. I N T E R A C T I O N S
• are the micro moments
• micro moments form micro
experiences
• aggregated micro experiences
together make for an experience
M I C R O / P R O D U C T
I N T E R A C T I O N
M A C R O / B R A N D
L I F E / P U R P O S E
17. • The wheel is an extension of the foot.
• The book is an extension of the eye.
• Clothing is an extension of the skin.
• Electric circuitry is an extension of the central nervous system.
— Marshall McLuhan
M E D I U M I S T H E M E S S A G E
18. • Product’s success is increasingly determined by User Experience and not by
technology.
• Convenience and ease of use are key differentiators over functionality and
form.
• Innovations in interface layer and hence interaction design are going to usher
human kinds into new era.
— Superpal
I N T E R FA C E I S T H E M E S S A G E
19. S E C O N D G E N I N T E R FA C E S
A R E R U L I N G T H E R O O S T
https://www.flickr.com/photos/jasonnewport/14674675588
https://commons.wikimedia.org/wiki/File:Flipboard-ipad-apple-853618-l.jpg
https://en.wikipedia.org/wiki/Pinterest
20. – S U P E R PA L
“localized and personalized push context would be the key to third
gen interfaces”
21. I N T E R FA C E I S T H E E X P E R I E N C E
I N T E R FA C E
L AY E R
P R O D U C T /
S E R V I C E
A G G R E G AT E S
M U LT I P L E
I N T E R FA C E S
H I D E S T H E
C O M P L E X I T Y
22. - S U P E R PA L
“Interfaces could go invisible with pervasive computing but shall
remain the key to natural experiences”
23. H T T P : / / W W W. T H E J O H N N Y C A S H P R O J E C T. C O M / # / E X P L O R E / T O P R AT E D / C 4 B 5 7 B 5 4 6 7 F 0 C 3 7 4 0 7 7 6 F F 4 2 C 1 C 7 A FA E 2 1 8 C D F 3 F
H T T P : / / W W W. T H E W I L D E R N E S S D O W N T O W N . C O M
25. BRINGING IT TOGETHER - HUMAN EXPERIENCES
I T+
D E S I G N F O R H U M A N S
E M PAT H E T I C N AT U R A L E X P E R I E N C E S
D ATA
S T R AT E G Y
A N A LY T I C S
S T O RY
S O L U T I O N
C R E AT I V E