7 Practical Tips on Lean Analytics

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Experiences from defining lean analytics and for running AB tests in a web startup. 1. Lean Analytics requires a Lean project 2. Specify success metric for every feature 3. You need lots of users for an A/B test 4. Make big changes 5. Measure your tests correctly 6. Push through radical changes with A/B 7. Use the right tools

Software

7 Practical Tips
on Lean Analytics
Janne Aukia — 17 Feb 2015

1. Lean Analytics
requires a Lean project
Illustration from commons.wikimedia.org/wiki/File:Kepler-solar-system-1.png

Challenging for a consultancy?
Lean Analytics works well with
Lean Startup, Lean UX and 
Agile projects
Question designs, question
authorities, ask difficult questions,
be prepared to kill features.
Requires freedom to experiment

2. Write down a success
metric for every feature

Was this feature used more than
Google+ login?
If feature isn’t successful,  
just kill it.
Measure only actionable
metrics.
Is the feature for acquisition,
retention or revenue?

3. You need lots of
users for an A/B test

Typically at least 10k events,
such as visits or people using a
feature.
Doesn’t work for small
startups.

4. Make big changes
Illustration from http://quod.lib.umich.edu/m/moa/agb8710.0001.001/26

If you cannot see the changes
from 2 meters away, most likely
your AB test won’t either.
Google A/B tested 41 shades of
blue. Don’t do that — leads to
local optimum.
Illustration from http://www.doxsey.net/blog/too-practically-minded-to-be-of-any-theological-good/

Never terminate early 
a running test
Use a split test calculator,  
for example:
http://getdatadriven.com/ab-significance-test

6. Push through radical
changes with A/B

Google Analytics can be used for
tracking events but it is
painful.
Mixpanel more suited for the
job. Consider Keen.io, Heap as
well.

1.Lean Analytics
requires a Lean
project
2.Specify success
metric for every
feature
3.You need lots of
users for an A/B
test
4.Make big changes
5.Measure your tests
correctly
6.Push through radical
changes with A/B
7.Use the right tools
Summary

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We specialize in Psychic Readings, Psychic Love Spells, Binding Love Spells, Obsession Spells, Voodoo Spells, Lottery Spells, Marriage Spells, Black Magic Spells, Palm Readings & much more. Are you depressed? We perform this come-to-me love spell that works instantly with the aim of bringing back the victim to the person performing the magic. Have you lost your lover? We perform this come-to-me love spell that works instantly with the aim of bringing back the victim to the person performing the magic. Have you lost your lover? Do u need to solve any relationship problem? Contact the powerful spells caster chief kule with love spells that work overnight and love spells that really work. Have you found yourself infatuated with a special someone you think could be the one? Are you looking for a spell to provide them with a nudge in the right direction? Or maybe the spell you cast didn’t achieve the results you were hoping for? Whether you’re new or versed in the ways of spell casting, we’re here to help. Today we’re going to provide you with a detailed guide on the types of love spells to cast. Not only that but there’s something for those who wish to find outside advice from more advanced spell casters. We’re also going to provide you with the top sites available to help you with your dilemma. Let’s begin our journey by educating ourselves on love magic and what a real love caster looks like. Love Magic and Love Casters Love magic made its first appearance back in Ancient Egypt and has been an active practice since. This type of magic is a branch of traditional magic and can be practiced in various ways. Typically the more common use of love magic is through the work of spells, but other methods look like Charms Rituals-LOVE Potions-Dolls and even Amulets If you are interested in becoming a love caster, be prepared for what’s to come. A genuine love caster knows that the art of love casting is no easy feat and shouldn’t be done casually. You should know that not only does it require you to be gifted spiritually, but you must be ready to serve others. Someone who is considered a real love caster has experience in all manner of spells, no matter the difficulty. Training yourself in attraction, commitment, and marriage spells is an excellent place to start. But this by no means will make you a professional. Practice your craft and expand your knowledge; understand that you will possess the ability to help others in time truly. Types of Love Spells What better way to start broadening your experiences with love spells than by learning more about them? These spells work like just about any other spell. Simply apply your intention, use a medium (sigils, mantras, candles, or charm bags), and top it off with establishing the belief that you will receive what you want. So what kind of spells are available and which ones suit your needs the best? Let’s take a look at the many options you have at your disposal

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7 Practical Tips on Lean Analytics

1. 7 Practical Tips on Lean Analytics Janne Aukia — 17 Feb 2015

2. 1. Lean Analytics requires a Lean project Illustration from commons.wikimedia.org/wiki/File:Kepler-solar-system-1.png

3. Challenging for a consultancy? Lean Analytics works well with Lean Startup, Lean UX and  Agile projects Question designs, question authorities, ask difficult questions, be prepared to kill features. Requires freedom to experiment

4. 2. Write down a success metric for every feature

5. Was this feature used more than Google+ login? If feature isn’t successful,   just kill it. Measure only actionable metrics. Is the feature for acquisition, retention or revenue?

6. 3. You need lots of users for an A/B test

7. Typically at least 10k events, such as visits or people using a feature. Doesn’t work for small startups.

8. 4. Make big changes Illustration from http://quod.lib.umich.edu/m/moa/agb8710.0001.001/26

9. If you cannot see the changes from 2 meters away, most likely your AB test won’t either. Google A/B tested 41 shades of blue. Don’t do that — leads to local optimum. Illustration from http://www.doxsey.net/blog/too-practically-minded-to-be-of-any-theological-good/

10. 5. Measure your tests correctly

11. Never terminate early  a running test Use a split test calculator,   for example: http://getdatadriven.com/ab-significance-test

12. 6. Push through radical changes with A/B

13.

14. 7. Use the right tools

15. Google Analytics can be used for tracking events but it is painful. Mixpanel more suited for the job. Consider Keen.io, Heap as well.

16. 1.Lean Analytics requires a Lean project 2.Specify success metric for every feature 3.You need lots of users for an A/B test 4.Make big changes 5.Measure your tests correctly 6.Push through radical changes with A/B 7.Use the right tools Summary

7 Practical Tips on Lean Analytics

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