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Social Media Strategy Template
- 2. Social Media Strategy Plan for Branding By Joshua Ang 洪忠明
- 3. F&N recognizes the changing lifestyles of consumers and the trend towards the consumption of healthy products.
- 6. With you can compare search volume patterns across specific regions, categories, time frames and properties. allows you to easily track and measure what people are saying about your company across the web’s social media landscape in real-time.
- 12. Influencer 1: Calvin Timo (http://www.calvintimo.com)
- 15. Influencer 2: Darren Ang ( http://method86.wordpress.com )
- 20. F&N Big Fun Fest (Dance Mob event)
- 21. F&N Dance Flash Mob
- 26. F&N Sparkling Drinks Microsite
- 28. F&N Spread the Groove Blog
- 29. F&N Singapore Facebook Page
- 30. F&N Seasons Singapore Facebook Page
- 31. F&N Seasons Malaysia Facebook Page
- 32. F&N Singapore Twitter Page
- 36. KPIs AND MEASUREMENT KPI 7: Number of brand mentions on other social media sites by target audience to increase by 15% over three months Measurement 7: Compare the number of brand mentions on other social media sites by target audience before and after the campaign using Google Alert KPI 8: Number of 18 to 24 year olds who are actively engaged in your brand’s microsites to increase by 20% over three months Measurement 8: Compare the numbers of 18 to 24 year olds who are actively engaged in your brand’s microsites before and after the campaign
- 37. - The End -