2. How we did it
• Online
survey
• Conducted
in
April
2012
• People
aged
16
–
64*
• Total
19,714
interviews
achieved
• 26
markets
around
the
world
*
Aged
18-‐64
in
the
USA
and
Canada
4. In
past
30
days:
52%
Listened
to/watched
music
or
music
videos
on
social
networking
sites
31%
Posted/shared
music
or
music
videos
on
social
networking
sites
AcLviLes
done
in
the
past
30
days
Source:
Ipsos
Global
@dvisor:
Music
MaSers
2012
5. La;n
America
-‐
music
prevails
on
social
networking
North
America LATAM Europe APAC Middle
East/Africa
69%
51% 54% 51%
50%
42% 41%
35%
22%
16%
Listened
to/watched
music
or
music
videos
on
Posted/shared
music
or
music
videos
on
social
social
networking
sites networking
sites
AcLviLes
done
in
the
past
30
days
Source:
Ipsos
Global
@dvisor:
Music
MaSers
2012
5
6. APAC - Connected Indians and Indonesians
Listened
to/watched
music
or
music
videos
on
Posted/shared
music
or
music
videos
on
social
social
networking
sites networking
sites
Global 52% Global 31%
APAC 51% APAC 35%
Indonesia 69% India 53%
India 59% Indonesia 49%
HongKong 56% HongKong 44%
Singapore 54% China 41%
China 52% Singapore 32%
Australia 48% South
Korea 29%
South
Korea 42% Australia 20%
Japan 28% Japan 8%
AcLviLes
done
in
the
past
30
days
Source:
Ipsos
Global
@dvisor:
Music
MaSers
2012
6
8. In
past
30
days: Paid Non-‐paid
14%
Paid
to
do wnload
a
music
trac
k
1t3%
Paid
s rea 41%
ming
Free
streaming
services services
9o%
Paid
to
d w 32%
nload
a
whole
digital
a Do wnloaded
lbum without
paying
AcLviLes
done
in
the
past
30
days
Source:
Ipsos
Global
@dvisor:
Music
MaSers
2012
9. INDIAN’S ARE #1!
Paid Top
3
markets
14%
Paid
to
download
India South
Korea Indonesia
30% 24% 20%
a
music
track
13%
Paid
streaming
India Mexico Indonesia
38% 23% 22%
services
9%
Paid
to
download
a
India Indonesia Turkey
30% 18% 17%
whole
digital
album
AcLviLes
done
in
the
past
30
days
Source:
Ipsos
Global
@dvisor:
Music
MaSers
2012
10. The Bad Boys
Non-‐paid Top
3
markets
41% Brazil Mexico Argen;na,
Free
streaming
65% 63% Turkey
services 61%
32% Indonesia China India
Downloaded
70% 63% 59%
without
paying
Free
streaming
is
popular
in
La;n
America;
Free
downloading
is
much
preferred
in
Asia
AcLviLes
done
in
the
past
30
days
Source:
Ipsos
Global
@dvisor:
Music
MaSers
2012
12. In
past
30
days:
17%
Purchased
a
music
CD
in
a
physical
store
12% Purchased
a
music
CD
via
internet
AcLviLes
done
in
the
past
30
days
Source:
Ipsos
Global
@dvisor:
Music
MaSers
2012
13. India - Ready for Digital Transformation
Purchased
a
music
CD
Purchased
a
music
CD
in
a
physical
store via
internet
Global 17% Global 12%
APAC 19% APAC 16%
India 39% India 40%
Indonesia 27% China 17%
China 19% Indonesia 15%
HongKong 18% South
Korea 13%
Singapore 16% HongKong 12%
Australia 14% Singapore 12%
South
Korea 14% Japan 9%
Japan 8% Australia 8%
AcLviLes
done
in
the
past
30
days
Source:
Ipsos
Global
@dvisor:
Music
MaSers
2012
13
15. 26%
Downloaded
music
apps
to
mobile
phones
/
tablets
in
the
past
30
days
AcLviLes
done
in
the
past
30
days
Source:
Ipsos
Global
@dvisor:
Music
MaSers
2012
16. Downloading
music
apps
popular
in
Asia
and
Middle
East/Africa
Downloaded
music
apps
in
the
past
30
days
35% 35%
33%
17%
13%
North
America LATAM Europe APAC Middle
East/
Africa
AcLviLes
done
in
the
past
30
days
Source:
Ipsos
Global
@dvisor:
Music
MaSers
2012
16
17. India is #1 Music App Market in Asia (twice global avg)
Downloaded
music
apps
in
the
past
30
days India
(53%)
Global Indonesia
(26%) (52%)
China
(46%)
South
Korea
(39%)
Hong
Kong
(38%)
17
19. In past 12 months:
36%
(43%)Went
to
a
concert
31%
(40%)Went
to
a
music
fesLval
AcLviLes
done
in
the
past
12
months
( ) India %
Source:
Ipsos
Global
@dvisor:
Music
MaSers
2012
20. In
past
12
months:
28%
(39%)
Purchased
arLsts'/bands'
merchandise
AcLviLes
done
in
the
past
12
months
Source:
Ipsos
Global
@dvisor:
Music
MaSers
2012 ( ) India %
20
22. Traditional channels cannot be neglected
Top
10
sources
of
knowing
new
music
Radio
programme 35%
42%
TV
programme 33%
47%
Social
networking
sites 32%
46%
Told
by
friends/family 31%
38%
Radio
advertisement 27% Global
41%
India
TV
advertisement 26%
46%
Internet
advertisement 24%
41%
Movie
theme
music 24%
40%
Magazines/newspapers 22%
42%
Official
websites
of
artists/bands 19%
31%
How
did
you
find
out
about
new
music
last
Lme
Source:
Ipsos
Global
@dvisor:
Music
MaSers
2012
22
23. WORD OF MOUTH
Top
10
sources
of
knowing
live
music
performance
have
aYended
recently
Told
by
friends/family 17%
26%
Posters/billboards
of
artists/bands 13%
23%
Social
networking
sites
12%
25%
Magazines/newspapers 12%
27% Global
TV
programme 11% India
24%
Official
websites
of
artists/bands 11%
27%
Internet
advertisement 11%
24%
TV
advertisement 11%
24%
Radio
advertisement 11%
18%
Radio
programme 11%
22%
How
did
you
find
out
about
the
recent
live
music
performance
have
aSended
Source:
Ipsos
Global
@dvisor:
Music
MaSers
2012
23
25. In India, Mobile Matters!
Device
use
most
oZen
to
listen
to
music
Radio 28%
5%
Desktop/laptop
computer 25%
26% Global
India
Mobile
phone 17%
34%
MP3
player 12%
17%
CD
player 6%
4%
TV 6%
7%
Tablet
PC 2%
4%
Device
use
most
ogen
to
listen
to
music
Source:
Ipsos
Global
@dvisor:
Music
MaSers
2012
25
26. For
more
informa;on
on
how
to
get
hold
of
even
more
informa;on
please
contact:
jasper@branded.asia
@HKJaps
60. “It was a great event that gave “I want to thank you again for a
me additional insight to the wonderful experience and for directing
Asian music markets.” my attention to Asia. I'm very excited
Troy Carter, Manager Lady Gaga about the region and I'm now exploring
CEO and Founder, Atom Factory
the possibilities there.” Bob Ezrin, Producer
61. Music Matters is renowned for producing artist performances
during the main conference and 2012 was no exception with no
fewer than NINE amazing artists on the conference mainstage.
62. Technology
WHO WAS
Other
Publisher
Music WHO?
Movie
Gaming Others CEO/Pres
AdverLsing
Australia
Broadcast N.America
Singapore
Gen.Ent
Snr.
Mgr/VP
MD/Director/SVP
BY INDUSTRY Europe
Greater
China
Korea
SENIORITY SE
Asia
Japan
India
BY COUNTRY
63. NETWORKING
Our famous evening networking events and parties continued in 2012.
MATTERS
Opening night began with cocktails, sponsored by Getty Images, followed by our
annual Hard Rock Party with special acoustic performances from Midnight Youth
(New Zealand) and Dustin McGehee (USA). Singapore Music Society and e2i
hosted the Singapore Matters cocktails, after which everyone gathered poolside at
the hotel, bringing attendees together for a spectacular Nokia presents Above
Beyond at the Music Matters Pool Party (see over). Viki sponsored the opening
Samsung hosted a high level luncheon on the first day of Digital Matters night of three amazing nights of live music during the festival, Music Matters Live.
The YouTube Music team hosted an exclusive and intimate lunch for Trace TV partnered with Bacardi to say thanks to all attendees with closing
entertainment leaders from across the world. cocktails on the final day.
PRS WIPO Co-hosted a lunch for attendees of the WIPO Music Matters
Forum.
CIMA hosted the Canadian International VIP lunch where members of the
Parties
Canadian delegation presented to a select group of attendees, made new
contacts and exchanged information.
Lunches
65. Broadcast LIVE on YouTube over three nights, over 6,000 fans attended the Music Matters
Live festival which featured 42 bands from around the world. Celebrating the explosive global K-
Pop phenomenon, and with the support of KOCCA, we produced a “K-Pop Night Out”
showcase as the opening of the festival introducing eight acts including Cube Entertainment’s
rookie boy band, BTOB alongside big-names such as Drunken Tiger T, DJ Clazzi, Bizzy and
M.I.B.
Other bands from around the world included Kate Miller Heidke and Pandorum (Aus); USS,
Manafest and Peter Katz (Can); Gary Nock (UK); White+ (China); Tara Priya (USA); 9 Maps
(Hong Kong); Nidji and Aftermiles (Indo); Early Rise (Israel) and Lab the Rat (Mal). There
were also performances from eleven Singaporean independent artists and bands such as SIXX,
Inch Chua and The Great Spy Experiment.
67. presents
600 guests ranging from conference attendees, media and of
course fans spent a number of hours in a beautiful, poolside
setting, listening and dancing to tunes played by world renowned
DJ Tony McGuiness.
Watch the AWESOME video of the party here:
http://tiny.cc/kropgw
69. SOCIAL
NETWORKING
MATTERS
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74. ,
Singapore
May 21-25 2013
ALLTHATMATTERS.ASIA
75. Branded Limited
• Branded owns Music Matters
• Branded markets produces events by with and for the Asian media entertainment industry
• In 2001 Jasper Donat and Michael Denmark co-founded Branded, a leading Asian media entertainment event marketing
agency, partnering brands with a number of the world’s leading entertainment attractions including Walking With
Dinosaurs, the Rolling Stones, Jason Mraz, Coco Lee, Black Eyed Peas, House of Dancing Water, Jamie Cullum,
We Will Rock You, James Blunt, ARTHK, Chicago the Musical, Cirque du Soleil and even Barney the Dinosaur
• Branded also specialise in the new technology and media B2B space working with clients such as CASBAA Haymarket
Publishing
• Branded was voted Top 10 Event Marketing Agency in Marketing Magazine
• Contact us:
Programme Enquiries: kelly.yau@branded.asia
Sponsorship Partnership Enquiries: douglas@branded.asia
Production Enquiries: natalie@branded.asia
Band Applications (Festival): sammy@branded.asia