10. New decision journey ECOMMERCE BEHAVIORS SOCIAL WEB BEHAVIORS PERUSE FAV BLOGGERS’ POSTS SIGN UP FOR LOYALTY CARD USE COMPARISON TOOLS LOOK AT A CATALOG CONTACT CUSTOMER SERVICE SEE AN AD RECEIVE A MAILER CALL 1-800 VISIT A STORE CONSULT SALES REP CHECK CRAIGS- LIST FOR RESALE OPTIONS ASK QUESTION VIA LIVE CHAT SEARCH FOR A PRODUCT WATCH YOUTUBE VIDEO SIGN UP FOR EMAIL SHOP FROM FRIENDS’ LEMONADE STAND BROWSE WEB SITE POST REVIEW, UPLOAD PIC READ AND RATE REVIEW VISIT A STORE LINK FROM FRIEND’S FACEBOOK BROWSE TAG CLOUDS LINK FROM FRIEND’S FACEBOOK TRACK PURCHASE REVIEW FAQS CREATE TAGS NON-LINEAR • MULTICHANNEL • DIGITAL-FIRST Taken from Resource Interactive
30. Recommendations Focus on the Goal Reach out to parents and peer group Empower the evangelists Increase social media exposure FAB PIE Sellthe memory A Day in the LIFE A+B Testing