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#piventrs 06/26/12
Video Across Platforms
Roundtable
06/26/12
At
#piventrs 06/26/12
Selectable Media: Matt Minoff, CEO
Matt Minoff is the President and CEO of Selectable Media. Before joining Selectable Media,
Matt served as an Investment Banker at Allen & Company, where he worked on capital raises
and mergers & acquisitions. Prior to Allen & Co, he played professional basketball in Israel
and founded the Middle East branch of PeacePlayers International. Matt holds a Bachelor of
Arts in Economics from Yale University.
Twitter: @mattminoff
Genesis Media: Richard Smullen, CRO& Co-founder
Co-Founder of AdGenesis and its successor, Genesis Media, Richard Smullen is responsible for
Revenue and Business Development of the now three year old entity. Focus of Genesis is on
the creation of high quality digital video inventory. He founded a small VC called
SouthWinston LLC and prior to that, Richard was head of ActivCard Africa which was acquired
by Nasdaq ActivCard in 2002.
Twitter: @richardsmullen
Eyeview Digital: Adam Harris, VP Business & Channel Development
Adam Harris is the Vice President of Business and Channel Development for Eyeview Digital,
an Eric Schmidt backed video personalization company. Adam is responsible for all
partnerships and channel revenue within Eyeview. Previously, he was the Director of Business
and Corporate Development at PointRoll, and began his career as the Business Developer at
LimeWire, a peer to peer file sharing company. Adam holds a BA from Yale University in
Political Science where he was awarded the James Gordon Bennett Prize and a MA from
Princeton University in Politics where he focused his work on the application of econometrics
and formal models to international political questions.
Twitter: @amhny
#piventrs 06/26/12
ClipSync: Johnsie Garret, SVP Sales & BD / Co-founder
Johnsie is co-founder and SVP Sales & BD at ClipSync, a leading supplier of single and second
screen Social TV solutions to media, entertainment, news and fashion companies. Prior to
ClipSync, Johnsie was instrumental in the formation of IAC Advertising Solutions, the in-
house national ad sales hub at IAC/InterActiveCorp. A native New Yorker, Johnsie holds a BA
from Princeton and an MBA from Columbia. Besides watching too much TV, Johnsie spends
his limited free time with his awesome wife and twin three-year olds.
Twitter: @johnsie1
MyDamnChannel: Maria Diokno, Editor In Chief
Maria is the curatorial, editorial and social media voice of My Damn Channel. Maria runs the
homepage and channels and manages the Twitter, Facebook, Tumblr and house blog as well.
She's always looking for new ways to engage the My Damn Channel audience.
Prior to joining the company as one of its first employees in 2007, Maria was most well-
known for appearing in an infomercial about makeup for women of color, pretending once to
talk to Erica Kane on “All My Children” and receiving several close-ups while sitting in the
audience of the short-lived talk show, “Carnie.” Providing that you don’t mind over-zealous
tweets about baseball, reality television and cranky rants about the decline of proper
grammar and syntax (for which she blames her education from Columbia University and The
Writers Studio) you can find her on twitter.
Twitter: @mariaalana
Tremor Video: Anthony Risicato, GM Platforms
Anthony Risicato is a 15-year interactive industry veteran, focused on marrying marketers to
technology, brands to results, and building high-performance teams across a variety of
disciplines.
Most recently, Anthony was the CEO of Mobile Commons — a leading mobile technology
platform provider. Anthony has also served as General Manager for search technology
platform Covario; SVP/General Manager at digital marketing services firm Innovation
Interactive; and head of business development for DoubleClick in Europe, Middle East, and
Africa. He also managed the DART for Advertiser’s start-up and operations across the UK,
France, Germany, Sweden and Ireland.
#piventrs 06/26/12
TunedIn Media: Justin Scull, Co-founder & CEO
Justin E. Scull is the Co-founder and CEO of TunedIn Media, a social television start up based
in Berlin, Germany. Justin founded TunedIn in an effort to revolutionize the relationship
people have with their TV by introducing the Second Screen. Prior to founding TunedIn, he
was a Management Consultant for four years at Homburg & Partner, a boutique consultancy,
where he specialized in strategic marketing and sales. Justin received his B.A. in Economics
from the University of New Hampshire and his MBA in 2007 from the Mannheim Business
School.
Dailymotion: Neil Gladstone, VP Content
Neil Gladstone has launched websites for MTV and AOL focused on pop culture, humor,
relationships, health, and comics. While at MTV he produced videos featuring talent such as
Rick Ross, Swizz Beats, Troy Polamalu and many others. As an editorial director at AOL he
launched Asylum and Lemondrop, lifestyle sites for men and women ages 18 to 34. As VP of
Content for Dailymotion he oversees content acquisition, original production and audience
growth initiatives.
Razorfish: Matt Heindl, Director Social Media, East Coast
Matt Heindl began his career at a media company in Stockholm, Sweden creating online
communities for European MBAs, then moved back to the US to lead marketing at
Kozmo.com where he was thrust into the world of dot-com parties, ad operations and
bike messengers. Matt was dubbed by New York Magazine as a “Internet 2.0: future internet
mind to watch.”
He joined Heavy.com in 2003 as the head of marketing where he was key in establishing its
prominence in the video entertainment sector ... leading marketing efforts and the
development of raw online “viral” talent. He created several notable and groundbreaking
online social media and UGC campaigns for clients such as Reebok, Comedy Central, Puma,
Diesel and Burger King (the masks!) becoming an expert in using blog outreach and MySpace
as vehicles for engagement, driving traffic and increased ROI.
Matt started the social media practice at Kirshenbaum Bond Senecal + Partners working with
clients including BMW, Giorgio Armani, Vanguard, HomeGoods, Vera Wang and Steak 'n
Shake.
He currently leads the social media discipline at Razorfish in NYC working with brands
including Mercedes-Benz, Citibank, smart (car) and Ritz Crackers.
#piventrs 06/26/12
Twitter:@matt_heindl
Google: Dick Soule, Head of Global Sales YouTube
Dick Soule heads global sales for YouTube's overseas markets, driving global advertising and
marketing initiatives. He is heavily involved in YouTube's international launch strategies and
works closely with the overseas and USA heads of advertising at Google.
Dick's experience in print, television, and new media runs deep. Prior to joining YouTube,
Dick was the President of Petry International. During his tenure at the sales representation
firm, Dick built a media and international division that spanned five global markets.
He has also served as a partner of Striker Marketing, where he managed Direct Sales and
Strategy for an internet portal and gaming company for Mainland China. Over the course of
his post with Striker, Dick directed sales activities for 10,000 internet cafes in China and
brokered deals with a wide cross-section of industry leaders, including Proctor and Gamble,
Motorola, Samsung, Nokia, and Colgate Palmolive.
A graduate of Brown University, Dick has extensive experience working in Asian markets,
from his post at Seavex Pte Limited where he served as director of southeast sales and
marketing in Singapore, to his five-year tenure as the vice president of advertising sales at
MTV Networks Asia. He has also directed worldwide sales for McGraw Hill and served as
Senior Vice President of global ad sales for Sony Pictures Television International.
Frankfurt Kurnit: Jerry Spiegel, Partner
Jerrold B. Spiegel heads the Technology, eCommerce & Privacy Group, and co-heads the
Corporate Group. He has advised clients involved with computer-based media and on-line
services since 1985. His clients include online publishers, software developers and
consultants, website developers and operators, video game and other mobile content
providers and developers, online content providers, eCommerce companies as well as the
more traditional advertising and promotion companies, commercial production companies,
filmmakers, book producers and publishers, including magazine publishers. He is a member
of the NY Metro board of advisors of the Network for Teaching Entrepreneurship. He has been
selected as a New York-area “Super Lawyer” for Business/Corporate work by Law and Politics
magazine.
Twitter: @fkks
#piventrs 06/26/12
Moderator: Rich Ullman, CMO
Rich Ullman is an Internet media and marketing executive with over two decades of
experience in new and emerging media. From 2006-2010, he was Senior Vice-President,
Marketing for Ripple6, Inc., the social marketing platform that he helped launch in 2006, and
which was acquired in 2008 by Gannett, one of the world’s leading media companies. Mr.
Ullman also led marketing for About.com from start-up in 1997 as The Mining Company,
through its IPO, its re-branding to About, and it becoming the fifth most-visited property on
the Web. Prior to that, he helped create one of the first interactive ad agency groups at
MVBMS Euro RSCG, where they built some of the first ever corporate Web sites and placed a
number of the first ads ever on the web.
Twitter:@richullman
#piventrs 06/26/12
Sponsors
Frankfurt Kurnit Klein & Selz
Frankfurt Kurnit Klein & Selz celebrates more than 30 years as a full-service law firm with a
focus on the media, entertainment, advertising, and technology industries. We represent
some of the world’s best-known publishers, producers, directors, distributors, actors,
celebrities, models, writers, financiers, charitable organizations, online content and service
providers, and many of the foremost advertising agencies, information technology
companies, and corporate brands. We also represent corporate and individual clients in
complex business transactions and commercial disputes, and provide venture financing,
securities fraud, white collar defense, employment, ethics, tax, trusts and estates, and real
estate advice.
Contact: Jerry Spiegel, Chair, Technology and eCommerce Group
iTechArt Group
iTechArt Group (www.itechart.com) is a premier software development and consulting firm
specialized in web and mobile development. We offer our clients a traditional IT outsourcing
model of project-based services with ability to build and manage own dedicated development
team in one of ours development centers in Eastern Europe.
Our coherent organizational structure with two advanced software development centers
located in Minsk, Belarus, and Kiev, Ukraine, and a US based headquarters in Iselin, NJ,
brings the talent pool within reach for businesses in need of custom solutions.
We have grown to become an established IT service provider helping businesses, that range
from beta test Start-Ups to Fortune 100 companies, stay focused on their primary business
objectives without squandering time and resources.
Contact: Jesse Landry, Business Development Manager, jesse.landry@itechart-group.com
#piventrs 06/26/12
PluggedIn Ventures helps mobile and digital media startups build industry relationships and
grow their businesses. For more than 10 years, our team has been assisting early stage
companies address diverse business development, strategic planning and capital raising
challenges. We operate on a consulting basis, and put our collective experience and broad
industry network to use by creating small task forces, aimed at achieving specific business
objectives for our clients. To date, we have secured early stage capital, negotiated and closed
strategic partnerships, and took an active part in bringing numerous mobile products and
services to market.
Industry Expertise
eCommerce
Social Commerce
Mobile Commerce
Social Media
Mobile Apps
Location Based Services
Digital Media Content
PluggedIn Ventures also runs a series of monthly roundtable gatherings and larger scale
events, bringing together innovators, executives, and investors to discuss trending industry
topics, with the objective of unlocking the full value of doing business together. Former
participants include Howcast, Foursquare, Yipit, StockTwits, Hootsuite, Outside.in,
MediaMath, OMGPOP, and many more.
Past Roundtable Topics Included
Video
Social Media Marketing
Mobile Apps
Mobile Commerce
Social Commerce
Group Commerce / Daily Deals
Digital Content Syndication
To learn more about our services, email Eli Mandelbaum at eli@pluggedinventures.com

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Jason Geschwind Plugged in Roundtable

  • 1. #piventrs 06/26/12 Video Across Platforms Roundtable 06/26/12 At
  • 2. #piventrs 06/26/12 Selectable Media: Matt Minoff, CEO Matt Minoff is the President and CEO of Selectable Media. Before joining Selectable Media, Matt served as an Investment Banker at Allen & Company, where he worked on capital raises and mergers & acquisitions. Prior to Allen & Co, he played professional basketball in Israel and founded the Middle East branch of PeacePlayers International. Matt holds a Bachelor of Arts in Economics from Yale University. Twitter: @mattminoff Genesis Media: Richard Smullen, CRO& Co-founder Co-Founder of AdGenesis and its successor, Genesis Media, Richard Smullen is responsible for Revenue and Business Development of the now three year old entity. Focus of Genesis is on the creation of high quality digital video inventory. He founded a small VC called SouthWinston LLC and prior to that, Richard was head of ActivCard Africa which was acquired by Nasdaq ActivCard in 2002. Twitter: @richardsmullen Eyeview Digital: Adam Harris, VP Business & Channel Development Adam Harris is the Vice President of Business and Channel Development for Eyeview Digital, an Eric Schmidt backed video personalization company. Adam is responsible for all partnerships and channel revenue within Eyeview. Previously, he was the Director of Business and Corporate Development at PointRoll, and began his career as the Business Developer at LimeWire, a peer to peer file sharing company. Adam holds a BA from Yale University in Political Science where he was awarded the James Gordon Bennett Prize and a MA from Princeton University in Politics where he focused his work on the application of econometrics and formal models to international political questions. Twitter: @amhny
  • 3. #piventrs 06/26/12 ClipSync: Johnsie Garret, SVP Sales & BD / Co-founder Johnsie is co-founder and SVP Sales & BD at ClipSync, a leading supplier of single and second screen Social TV solutions to media, entertainment, news and fashion companies. Prior to ClipSync, Johnsie was instrumental in the formation of IAC Advertising Solutions, the in- house national ad sales hub at IAC/InterActiveCorp. A native New Yorker, Johnsie holds a BA from Princeton and an MBA from Columbia. Besides watching too much TV, Johnsie spends his limited free time with his awesome wife and twin three-year olds. Twitter: @johnsie1 MyDamnChannel: Maria Diokno, Editor In Chief Maria is the curatorial, editorial and social media voice of My Damn Channel. Maria runs the homepage and channels and manages the Twitter, Facebook, Tumblr and house blog as well. She's always looking for new ways to engage the My Damn Channel audience. Prior to joining the company as one of its first employees in 2007, Maria was most well- known for appearing in an infomercial about makeup for women of color, pretending once to talk to Erica Kane on “All My Children” and receiving several close-ups while sitting in the audience of the short-lived talk show, “Carnie.” Providing that you don’t mind over-zealous tweets about baseball, reality television and cranky rants about the decline of proper grammar and syntax (for which she blames her education from Columbia University and The Writers Studio) you can find her on twitter. Twitter: @mariaalana Tremor Video: Anthony Risicato, GM Platforms Anthony Risicato is a 15-year interactive industry veteran, focused on marrying marketers to technology, brands to results, and building high-performance teams across a variety of disciplines. Most recently, Anthony was the CEO of Mobile Commons — a leading mobile technology platform provider. Anthony has also served as General Manager for search technology platform Covario; SVP/General Manager at digital marketing services firm Innovation Interactive; and head of business development for DoubleClick in Europe, Middle East, and Africa. He also managed the DART for Advertiser’s start-up and operations across the UK, France, Germany, Sweden and Ireland.
  • 4. #piventrs 06/26/12 TunedIn Media: Justin Scull, Co-founder & CEO Justin E. Scull is the Co-founder and CEO of TunedIn Media, a social television start up based in Berlin, Germany. Justin founded TunedIn in an effort to revolutionize the relationship people have with their TV by introducing the Second Screen. Prior to founding TunedIn, he was a Management Consultant for four years at Homburg & Partner, a boutique consultancy, where he specialized in strategic marketing and sales. Justin received his B.A. in Economics from the University of New Hampshire and his MBA in 2007 from the Mannheim Business School. Dailymotion: Neil Gladstone, VP Content Neil Gladstone has launched websites for MTV and AOL focused on pop culture, humor, relationships, health, and comics. While at MTV he produced videos featuring talent such as Rick Ross, Swizz Beats, Troy Polamalu and many others. As an editorial director at AOL he launched Asylum and Lemondrop, lifestyle sites for men and women ages 18 to 34. As VP of Content for Dailymotion he oversees content acquisition, original production and audience growth initiatives. Razorfish: Matt Heindl, Director Social Media, East Coast Matt Heindl began his career at a media company in Stockholm, Sweden creating online communities for European MBAs, then moved back to the US to lead marketing at Kozmo.com where he was thrust into the world of dot-com parties, ad operations and bike messengers. Matt was dubbed by New York Magazine as a “Internet 2.0: future internet mind to watch.” He joined Heavy.com in 2003 as the head of marketing where he was key in establishing its prominence in the video entertainment sector ... leading marketing efforts and the development of raw online “viral” talent. He created several notable and groundbreaking online social media and UGC campaigns for clients such as Reebok, Comedy Central, Puma, Diesel and Burger King (the masks!) becoming an expert in using blog outreach and MySpace as vehicles for engagement, driving traffic and increased ROI. Matt started the social media practice at Kirshenbaum Bond Senecal + Partners working with clients including BMW, Giorgio Armani, Vanguard, HomeGoods, Vera Wang and Steak 'n Shake. He currently leads the social media discipline at Razorfish in NYC working with brands including Mercedes-Benz, Citibank, smart (car) and Ritz Crackers.
  • 5. #piventrs 06/26/12 Twitter:@matt_heindl Google: Dick Soule, Head of Global Sales YouTube Dick Soule heads global sales for YouTube's overseas markets, driving global advertising and marketing initiatives. He is heavily involved in YouTube's international launch strategies and works closely with the overseas and USA heads of advertising at Google. Dick's experience in print, television, and new media runs deep. Prior to joining YouTube, Dick was the President of Petry International. During his tenure at the sales representation firm, Dick built a media and international division that spanned five global markets. He has also served as a partner of Striker Marketing, where he managed Direct Sales and Strategy for an internet portal and gaming company for Mainland China. Over the course of his post with Striker, Dick directed sales activities for 10,000 internet cafes in China and brokered deals with a wide cross-section of industry leaders, including Proctor and Gamble, Motorola, Samsung, Nokia, and Colgate Palmolive. A graduate of Brown University, Dick has extensive experience working in Asian markets, from his post at Seavex Pte Limited where he served as director of southeast sales and marketing in Singapore, to his five-year tenure as the vice president of advertising sales at MTV Networks Asia. He has also directed worldwide sales for McGraw Hill and served as Senior Vice President of global ad sales for Sony Pictures Television International. Frankfurt Kurnit: Jerry Spiegel, Partner Jerrold B. Spiegel heads the Technology, eCommerce & Privacy Group, and co-heads the Corporate Group. He has advised clients involved with computer-based media and on-line services since 1985. His clients include online publishers, software developers and consultants, website developers and operators, video game and other mobile content providers and developers, online content providers, eCommerce companies as well as the more traditional advertising and promotion companies, commercial production companies, filmmakers, book producers and publishers, including magazine publishers. He is a member of the NY Metro board of advisors of the Network for Teaching Entrepreneurship. He has been selected as a New York-area “Super Lawyer” for Business/Corporate work by Law and Politics magazine. Twitter: @fkks
  • 6. #piventrs 06/26/12 Moderator: Rich Ullman, CMO Rich Ullman is an Internet media and marketing executive with over two decades of experience in new and emerging media. From 2006-2010, he was Senior Vice-President, Marketing for Ripple6, Inc., the social marketing platform that he helped launch in 2006, and which was acquired in 2008 by Gannett, one of the world’s leading media companies. Mr. Ullman also led marketing for About.com from start-up in 1997 as The Mining Company, through its IPO, its re-branding to About, and it becoming the fifth most-visited property on the Web. Prior to that, he helped create one of the first interactive ad agency groups at MVBMS Euro RSCG, where they built some of the first ever corporate Web sites and placed a number of the first ads ever on the web. Twitter:@richullman
  • 7. #piventrs 06/26/12 Sponsors Frankfurt Kurnit Klein & Selz Frankfurt Kurnit Klein & Selz celebrates more than 30 years as a full-service law firm with a focus on the media, entertainment, advertising, and technology industries. We represent some of the world’s best-known publishers, producers, directors, distributors, actors, celebrities, models, writers, financiers, charitable organizations, online content and service providers, and many of the foremost advertising agencies, information technology companies, and corporate brands. We also represent corporate and individual clients in complex business transactions and commercial disputes, and provide venture financing, securities fraud, white collar defense, employment, ethics, tax, trusts and estates, and real estate advice. Contact: Jerry Spiegel, Chair, Technology and eCommerce Group iTechArt Group iTechArt Group (www.itechart.com) is a premier software development and consulting firm specialized in web and mobile development. We offer our clients a traditional IT outsourcing model of project-based services with ability to build and manage own dedicated development team in one of ours development centers in Eastern Europe. Our coherent organizational structure with two advanced software development centers located in Minsk, Belarus, and Kiev, Ukraine, and a US based headquarters in Iselin, NJ, brings the talent pool within reach for businesses in need of custom solutions. We have grown to become an established IT service provider helping businesses, that range from beta test Start-Ups to Fortune 100 companies, stay focused on their primary business objectives without squandering time and resources. Contact: Jesse Landry, Business Development Manager, jesse.landry@itechart-group.com
  • 8. #piventrs 06/26/12 PluggedIn Ventures helps mobile and digital media startups build industry relationships and grow their businesses. For more than 10 years, our team has been assisting early stage companies address diverse business development, strategic planning and capital raising challenges. We operate on a consulting basis, and put our collective experience and broad industry network to use by creating small task forces, aimed at achieving specific business objectives for our clients. To date, we have secured early stage capital, negotiated and closed strategic partnerships, and took an active part in bringing numerous mobile products and services to market. Industry Expertise eCommerce Social Commerce Mobile Commerce Social Media Mobile Apps Location Based Services Digital Media Content PluggedIn Ventures also runs a series of monthly roundtable gatherings and larger scale events, bringing together innovators, executives, and investors to discuss trending industry topics, with the objective of unlocking the full value of doing business together. Former participants include Howcast, Foursquare, Yipit, StockTwits, Hootsuite, Outside.in, MediaMath, OMGPOP, and many more. Past Roundtable Topics Included Video Social Media Marketing Mobile Apps Mobile Commerce Social Commerce Group Commerce / Daily Deals Digital Content Syndication To learn more about our services, email Eli Mandelbaum at eli@pluggedinventures.com