How Content and Inbound Marketing Nourish Relationships with Stakeholders and Deliver Results
•
1 gostou•1,221 visualizações
Slide deck for the session I had at 2016 IABC World Conference in New Orleans.
Recomendados
Recomendados
Mais conteúdo relacionado
Semelhante a How Content and Inbound Marketing Nourish Relationships with Stakeholders and Deliver Results
Semelhante a How Content and Inbound Marketing Nourish Relationships with Stakeholders and Deliver Results (20)
Último
Último (20)
How Content and Inbound Marketing Nourish Relationships with Stakeholders and Deliver Results
- 1. HOW CONTENT AND INBOUND MARKETING NOURISH RELATIONSHIPS WITH STAKEHOLDERS AND DELIVER RESULTS @jasna #IABC16
- 5. THE BEST PLACE TO HIDE A DEAD BODY IS PAGE TWO OF GOOGLE (Dharmesh Shah, Hubspot)
- 6. THE BEST WAYTO INCREASE LEADS IS NOTTO INCREASE TRAFFIC.
- 7. INBOUND MARKETING GENERATES 3X MORE LEADS THAN TRADITIONAL, OUTBOUND MARKETING SOURCE: HUBSPOT
- 8. SO ... WHAT IS INBOUND MARKETING?
- 9. INBOUND MARKETING PULLS CUSTOMERS WITH CREATING USEFUL AND INTERESTING CONTENT HELPING CUSTOMERS SOLVE PROBLEMS SHARING RELEVANT INFORMATION
- 10. INBOUND MARKETING TOOLS WEBINARS PODCASTS EMAIL, NEWSLETTERS E-BOOKS, WHITE PAPERS VISUAL CONTENT VIDEO SOCIAL MEDIA WEB SITE BLOG SEO
- 13. WHO IS YOUR STAKEHOLDER? WHAT DO THEY WANT AND NEED? WHAT ARE THEIR PAIN POINTS? PERSONA
- 14. DIFFERENT NEEDS IN DIFFERENT STAGES
- 17. ESTIMATED SEARCH VOLUME RELEVANCY DIFFICULTY TECHNICAL ON SITE SEO CONTENT SEO SEO OUTSIDE YOUR WEBSITE
- 18. 18 SOCIAL MEDIA
- 19. RECEIVED AN ANSWER IN LESS THAN AN HOUR
- 20. 20 VISUALS 73% OF CONTENT CREATORS PLAN TO PRIORITIZE CREATING MORE ENGAGING CONTENT IN 2016,AND 55% PLAN TO PRIORITIZE CREATING VISUAL CONTENT. Content Marke+ng Ins+tute
- 21. 21 VIDEO PEOPLE SPEND MORE TIME WITH DIGITAL VIDEO THAN WITH SOCIAL MEDIA eMarketer
- 22. E-BOOKS & WHITEPAPERS GREAT WAYTO GENERATE LEADS CTA – CALLTO ACTION IS EXTREMELY IMPORTANT
- 24. PODCASTS
- 25. WEBINARS • REACH A NEW AUDIENCE • EDUCATE & ESTABLISH AUTHORITY • CREATE LONG TERM CONTENT
- 26. NOT JUSTTACTICS. WE NEED A FULL SOLUTION.
- 27. HOW TO GENERATE LEADS?
- 28. CTA SHOULD BE VEPA WHAT DOES THAT MEAN? PROMINENT VALUABLE EASYTO USE ACTION ORIENTED
- 31. VISITORS LEADS
- 32. LANDING PAGE
- 33. LEADS CUSTOMERS
- 35. HOW TO NURTURE LEADS AND CUSTOMERS?
- 37. COMPANIES THAT EXCELAT LEAD NURTURING GENERATE 50% MORE SALES READY LEADS ATA 33% LOWER COST. (MARKETO)
- 38. 73% OF ALL B2B LEADS ARE NOT SALES-READY. (SOURCE: MARKETINGSHERPA)
- 40. COMPANIES THATAUTOMATE LEAD MANAGEMENT SEE A 10% OR GREATER INCREASE IN REVENUE IN 6-9 MONTHS. (GARTNER)
- 42. SMART CONTENT
- 43. WHAT ARE THE TRIGGERS?
- 46. STOP PRODUCING CONTENT IF YOU DON’T DO IT EFFICIENTLY AND EFFECTIVELY!
- 47. ONE OF THE BIGGEST REASONS INBOUND MARKETING IS GROWING IS ITS ROI
- 48. AS LIKELYTO SEE HIGHER ROI ON INBOUND MARKETING CAMPAIGNS THAN ON OUTBOUNDState of Inbound 2015, Hubspot 3X COMPANIES ARE
- 50. WHO VISITED?
- 51. OF YOUR FOCUS ABOUT BRAND, INDUSTRY & COMPETITION SHOULD BE OUTSIDE OF YOUR WEBSITE. 75%
- 52. ADVERTISING IS NOT DEAD
- 53. HUBSPOT’S CLIENTS USE ADS TO INCREASE ACTIVITIES OF INBOUND MARKETING (HUBSPOT) 53%