1. SARAH COLLINS - DESIGNER
KATE CHILDS - BUYER
JASMINE BROUGH - VISUAL MERCHANDISER
HAYLEY DOHERTY - MARKETING MANAGER

2. BRAND IDENTITY
• Strong brand identity- known for heavily embellished dresses
and eveningwear
• Recognisable logo- use of FCUK abbreviation in the past

3. COMPETITORS
TKMaxx
Matalan
New Warehouse
Look River Bhs
Reiss
Island French
Connection Zara
M&S Arcadia
Urban H&M
Next ASOS Outfitters
(online)
Primark
Peacocks

4. TARGET MARKET/CUSTOMER
• Primary market- 25 - 35 year old professional females, B and C1
• Secondary Market – 18 - 50 females A, B, C1 and possibly E, 25 –
50 professional males
French Connection also provide a children‟s range with a similar
standard of quality as the adult ranges.
“well-designed, stylish clothing that appeals to a broad market as
they set out to achieve back in 1972.”

5. PRODUCT RANGE
•Womens, mens and childrens
•
Outerwear, dresses, shoes, access
ories etc.

6. CURRENT TRENDS
4 different trends: Epic, Happy, Playful and Acting.
Epic – formal, basic colours, luxurious
fabrics, expensive details. Bodycon, micro
pleats, structure and maxi lengths.
Happy – colour blocking, basic comfy
silhouettes, shift dresses, geometric patterns.
Minimalistic style.
Playful – coral mixed with neutrals, sequins and
ruffles, short skirts, up-to-date
silhouettes, luxurious fabrics.
Acting – classic, everyday, timeless. Includes a
stone trench, tuxedo trousers and a white shirt.
Allows silhouettes and styles to do the talking.

7. COMPETITORS’ TRENDS
Topshop
• Also have 4 key trends
• 50s diner
• Surf Luxe
• Spring Equinox
• South Pacific
Reiss
• Stuck to one main trend
• Simple 90s style/40s poolside glamour.

8. ADVERTISING & PROMOTION
• International brand recognition
• FCUK Slogan - Oxford street flagship opening
(2000) „The world‟s biggest FCUK‟
• Endorsements and collaborations (opportunity)
• Sales Promotion- offers, sales, limited editions

9. PRICE POINTS & FINANCE
• Financial
performance- annual
report
• Pricing strategy &
Price points
• Competitor pricing
• Price range (v‟s
quality)

10. COMPETITORS’ PRICING
Skinny jean
French Connection: £77 Black court shoe
Topshop: £40 French Connection: £85
Reiss: £79 Topshop: £62
Reiss: £149
Basic cardigan
Lace dress French Connection: £50
French Connection: £165 Topshop: £28
Topshop: £80 Reiss: £89
Reiss: £225

11. STYLING
• Mostly formalwear
• Some casual ranges for
both men and women
• Organised in store into
styles/stories

12. Window Displays & In store
displays- French Connection, VISUAL MERCHANDISING
Meadowhall, Sheffield
• Window Displays-
simple, sophisticated, colour
theme, key items, no pricing
• Point-of-sale displays- items
of jewellery at the till points
• Product presentation- main
range laid out strategically in
styles/outfit.
• Store layout/space allocation-
store split based on style e.g.
casual, formal, outerwear, jea
ns, accessories etc.

13. WEB
• The website is very visual with
lots of pictures and advertising
of clothing
• Sophisticated with an organised
layout
• French connection have a look
book for men/women and
children ranges
• French connection also have a
blog online

14. REFERENCES
Financial report [online] http://fame2.bvdep.com/version
2012213/Report.serv?_CID=230&context=1PN27HKLIX1O2KX&SeqNr=0
French Connection logo http://www.frenchconnection.com/index.aspx?mscsmigrated=true
French Connection blog image http://www.electrique.frenchconnection.com
Styling image http://www.frenchconnection.com
FCUK logo http://www.seeklogo.com/fcuk-logo-53215.html
pro quest - cassidy,2011,french connection hire 101 in creative role, teddington , UK
I am the blouse image http://fashiondailymag.com/french-connection-i-am-the-collection/
Topshop trend info
http://www.topshop.com/webapp/wcs/stores/servlet/CatalogNavigationSearchResultCmd?catalogId=33057&storeId=12556
&langId=-1&viewAllFlag=false&sort_field=Relevance&categoryId=277019&beginIndex=1&pageSize=20&interstitial=true
Reiss trend info http://www.reissonline.com/us/feature/SS12-womens-preview

15. THANKS FOR LISTENING!
Any Questions?