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The Ebook Opportunity: How Indie Authors Can Succeed in Digital Publishing
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The Ebook Opportunity: How Indie Authors Can Succeed in Digital Publishing
1.
2.
My Background
3.
4.
Indie ebooks published
at Smashwords 140 6,000 20,700
5.
The Ebook Opportunity
6.
Ebooks as a
percentage of US wholesale trade market Source: Association of American Publishers, publishers.org
7.
Reading moving to
screens
8.
9.
10.
Ebook retailers want
indie ebooks Mobile apps
11.
FIRST, A BRIEF
HISTORY OF PUBLISHING (A Prologue of Sorts)
12.
Before there were
words, stories were told with pictures
13.
… and then
Words were invented
14.
… and
then monastic scribes became the first mass production printing presses
15.
… and
then Gutenberg created the printing press with moveable type
16.
… which
allowed commercial publishers to develop large mass market businesses
17.
Bookstores made it
easy for readers to discover and purchase books
18.
PUBLISHERS WERE HAPPY
BECAUSE THEY CONTROLLED THE PRINTING PRESSES AND DISTRIBUTION TO BOOKSTORES
19.
20.
PUBLISHERS AND RETAILERS
ENJOYED THIS CLUBBY, CLOSED SYSTEM $ $ $ $ $ $ $ $ $
21.
BUT THEN THE
INTERNET HAPPENED
22.
… AND
THE RULES CHANGED FOREVER
23.
THREE BIG TRENDS
RESHAPING PUBLISHING
24.
TREND ONE:
Bookselling moving to the Web
25.
26.
Percentage of book
purchases made online vs B&M, P- and E- Brick & Mortar Web Today?
27.
TREND TWO: Ebooks
to overtake print
28.
Ebooks to overtake
print Print books Ebooks Today?
29.
TREND THREE: Authors
Become Publishers
30.
31.
Number of books
published indie vs. traditional Indie books Today? New trad. books
32.
Publishers Reacting Inappropriately
to Change ooh, pretty!
33.
Change is Difficult
for Traditional Publishers
34.
… their expenses
are too high
35.
36.
37.
When publishers act
less like publishers, authors start questioning why they need a publisher
38.
The future of
publishing belongs to indie authors
39.
40.
The Seven Secrets
to Indie Ebook Publishing Success
41.
Secret #1
42.
43.
Would You Buy
This Book?
44.
Secret Two
45.
46.
Secret Three
47.
48.
Secret Four
49.
50.
Secret Five
51.
52.
Secret Six
53.
54.
Secret Seven
55.
56.
BONUS Secret Eight
57.
58.
The Viral Dream
First reader Readers
59.
Viral Decay, The
Reality First reader Readers
60.
Negative Virality First
reader This book sucks!!!! Last reader
61.
62.
63.
Thank you for
listening! Q&A Where to find Mark Coker: Web: www.smashwords.com Blog: blog.smashwords.com HuffPo: huffingtonpost.com/mark-coker Twitter: @ markcoker Email: first initial second initial at smashwords.com
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