1. Twitter in One Hour
(or Less)
for Lawyers
Friday, June 14, 2013
12-1
North Carolina Bar Association
Center for Practice Management
Jared D. Correia, Esq.
Senior Law Practice Advisor
Massachusetts Law Office
Management Assistance Program
www.masslomap.org
www.twitter.com/jaredcorreia

2. The Triumvirate:
3 Things You Need to Tweet
• An Email Address
• A Trick
• A Professional Photo
• I Say, Professional
• A Bio
• An Elevator Speech

3. Accounting Practices:
4 Settings You Need to Know
• Profile
• Get the Picture
• Notifications
• Who Needs ‘Em?
• Design
• Sight and Fury Signifying Nothing
• Applications
• Add/Remove Programs

4. Securing Your Account:
5 Things You Should Do
• Strong Password
• Two-Factor Authentication
• Don’t Opt-In to Location Tracking
• Opt-In to HTTPS
• Vet Third Party Applications
DO NOT
-Protect Your Tweets
-Assume Deleted Posts Disappear
-Post Confidential Matter

5. Twitter for the Existentialist:
It’s In the Way That You Use It
• News Aggregator
• Customer Service Menu
• Social Hub
• Professional Development
• Client Development

6. Dollar, Dollar Bill, Y’All:
Does Tweeting Make Me Money?
• The $64,000 Question, Literally
• Not By Itself
• The Magic Bullet Theory
• Probably Not Directly
• The World’s Largest Referral Network
• Don’t Guess
• Free Analytics

7. It’s a Carrier Pigeon:
Developing a Content Strategy
• Content
• Your Own
• Your Experts’
• Posting Strategy
• Consistency
• Frequency
• Repetition
• Engagement
• Direct
• Indirect

8. A River Runs Through It:
Managing Streams
• @ Replies
• @ Mentions
• Favorites
• Lists
• Hashtags

9. No Time Left for You:
Managing the Social Crush
• Social Media Dashboards
• HootSuite
• Buffer
• Internal Cross-Posting Features
• Facebook
• LinkedIn
• Linking Profiles
• Time Management
• Scheduling Posts
• Blocking Time

10. Time Well Wasted:
Return on Investment
• ROI
• Generally
• Money to Money Conversions
• Tracking Leads/Clients
• Analytics
• Free
• Not Free
• CRM
• The Mythology of the Overnight Success

11. The Air from the Balloon:
Ethical Considerations
• The Ethical Landscape
• ABA + Local Rules
• Cultural Lag
• Extrapolation
• The Message, Not the Medium
• Some Things to Worry About
• Impermissible Solicitation
• UPL/MPL
• Creation of Attorney-Client Relationship
• Client Confidences

12. Want to Learn More?
Buy This Awesome Book!
Jared D. Correia, Esq.
LOMAP - Massachusetts
@jaredcorreia
masslomap.org/blog
attorneyatwork.com/author/jared-correia
legaltalknetwork.com/podcasts/legal-toolkit