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Some Suggestions for Writing Business Plans that Raise Money Notes for discussion Kenneth P. Morse Senior Lecturer and Managing Director MIT Entrepreneurship Center 55 Hayward Street, E39-115 Cambridge, MA 02142 USA phone: +1-617-253-8653  fax:  +1-617-253-8633  e-mail: kenmorse@mit.edu  http://entrepreneurship.mit.edu
Current Scene: B2B = Back to Basics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],IT WAS the best of times, it was the worst of times , it was the age of wisdom, it was the age of foolishness, it was the epoch of belief, it was the epoch of incredulity, it was the season of Light, it was the season of Darkness, it was the spring of hope, it was the winter of despair, we had everything before us, we had nothing before us, we were all going direct to Heaven, we were all going direct the other way- in short, the period was so far like the present period, that some of its noisiest authorities insisted on its being received, for good or for evil, in the superlative degree of comparison only.    Tale of Two Cities , Charles Dickens
Future Outlook: After the Shakeout ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Our Message to Entrepreneurs: Building Your Company ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],YOUR VALUE PROPOSITION MUST BE COMPELLING, QUANTIFIABLE, PROVEABLE, REFERENCEABLE, AND EASILY EXPLAINABLE…
Our Message to Entrepreneurs: Selecting Your Financial Partners ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Entrepreneurs’ Funding: Many Options ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Trends in Startups ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Business Plan Suggestions (1/2) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Business Plan Suggestions (2/2) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Akamai: Financing Strategy (1/2)* ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Akamai: Financing Strategy (2/2) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Traditional vs.  Entrepreneurial Career Paths High School University Big Company Retire High School University Practical Experience Management Training Well Managed, High Growth Firm Startup Venture Another Startup? Venture Capital or Angel Investor Never really retire
Some Critical Success Factors in Entrepreneurship ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Ken Morse Business plans

  • 1. Some Suggestions for Writing Business Plans that Raise Money Notes for discussion Kenneth P. Morse Senior Lecturer and Managing Director MIT Entrepreneurship Center 55 Hayward Street, E39-115 Cambridge, MA 02142 USA phone: +1-617-253-8653 fax: +1-617-253-8633 e-mail: kenmorse@mit.edu http://entrepreneurship.mit.edu
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  • 12. Traditional vs. Entrepreneurial Career Paths High School University Big Company Retire High School University Practical Experience Management Training Well Managed, High Growth Firm Startup Venture Another Startup? Venture Capital or Angel Investor Never really retire
  • 13.