This document discusses how CPaaS (Communications Platform as a Service) is enabling enterprise mashups by allowing enterprises to more easily integrate messaging, voice, and phone number capabilities into their applications and business processes. It outlines how the CPaaS landscape is evolving to better serve different types of enterprises, including those with and without telecom experience. It argues that the CPaaS ecosystem would benefit from becoming more open, democratized, transparent, and having simpler, more development-friendly service bundles in order to better support the needs of enterprises.

1. CPaaS-Powered Enterprise Mashups
November 14, 2017

2. Contents
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Brief introduction to tyntec
Welcome to CPaaS-powered enterprise mashups
What changed
The consumption side: enterprise access via platforms, not pipes
The rise of CPaaS (the current landscape)
The evolving CPaaS landscape
The target focus: Experimenters with no telco knowhow; Enterprises with no telco knowhow;
Enterprises with telco knowhow
What hasn’t changed
The production side: the underlying telco infrastructure
A path forward
Simpler, democratized ecosystem
Development-friendly service bundles: bot with telco access; telco with OTT access; texting with voice,
etc.
Wholesale-like technical and business conditions

3. tyntec Transforms Enterprise Communications
into Connected Engagement & Collaboration
Cloud Communications Platform| US Inter-Carrier Vendor| Tier-One A2P Messaging Provider
Powering
Connected Economy
by making it easy for enterprises
to integrate messaging, voice,
phone number information into
their communications and
business processes

4. CPaaS
text
EmployeeCustomer
call or text
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Enterprise
Got it. The code is 6TG39
Hi Nick, that‘s a private number. Need to
verify your access. Just sent you a one time
passcode.
call or text
authentication call/text
Hi Jill. The traffic looks bad.
Might be 30 mins late for our
meeting.
No problem. See you shortly.
CRM
Thanks, Nick. Jill‘s mobile number is
516-543-9874. What‘s my customer Jill Smith’s
mobile number?
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Welcome to CPaaS-Powered Enterprise Mashups
Authentication + CRM + Communication + + +

5. CPaaS Growth Period
Gartner’s Hype Cycle
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What Changed
CPaaS as a Tool for Enterprise Digital Transformation
29% of enterprises will focus their IT investments on enterprise
communications.
CPaaS market to reach USD8billion by 2019.
Enterprises’ IT Investment
IDC’s Worldwide
Enterprise
Communications
Survey 2016
CPaaS is making it easier and faster to transform enterprise communications by offering a complete framework:
Network Access | Interfaces | Common Programming Languages

6. 6
TechInnovation
Business Solution
Pure API Platforms
Experimenters
Carrier Infrastructure + API (Hybrid)
Communication Solutions + API
Enterprises
w/ telephony
experience
Enterprises
w/o telephony
experience
The Evolving CPaaS Landscape

7. Marketing
Notifications
Authentication
Conversations
Marketplace
Collaboration
Short codes
+ Long codes
Tolerate / filter
Minimum monetization via direct
connections with SMS aggregators
Network protection
A2P generation via enterprise customer base
Cloud API market
Lengthy Case Approval Low Reliability High Friction
USE CASE EVOLUTION
TELECOMECONOMICS
+ Toll-free numbers + Proxy numbers
Traffic is personal and not supposed to be filtered or blocked
Traffic has to be approved in the framework of campaigns
Stand-in numbers for large sets of existing numbers A subset of 10-digit numbers, originally designed for voice calls
What Didn’t Change
Access to Network Operator Infrastructure’ POV
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singular purpose + multiple use cases + integrated services

8. What Needs to Change
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Transparency
Speed
Scalability
Simplicity
Revenue
Control
Security
Compliance
CONSUMPTION PRODUCTIONEnterprise CPaaS Provider Mobile Operator
?

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Access
enterprises &
identify
opportunity
Analyze and
adapt pricing
strategy
Transparency through central registry |
Convenience through web administration |
Simplicity through technical enablement |
Governance through independency and
undiscriminating oversight
A Path Forward
Open, Democratized, Transparent System

10. 10
A Path Forward
Development-friendly Service Bundles
Bot + Telephony
Etc.
Etc.
Etc.
TECHNOLOGICAL
FLEXIBILITY
Telephony + OTT
SMS + Voice
Service of
Services
CPaaS-Powered
Enterprise
Mashups

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Contact
UK Offices:
tyntec Ltd.
6 St Andrew Street
EC4A 3AE London
Germany Offices:
tyntec GmbH
Hofmannstrasse 25-27
81379
Munich
tyntec GmbH
Semerteichstrasse 54-56
44141
Dortmund
Singapore Office:
tyntec Pte Ltd
51 Goldhill Plaza
#15-04
Singapore 308900
US Offices:
tyntec Inc.
555 California Street
Suite 4925
San Francisco
tyntec Inc.
1722 Routh Street
Suite 200
Dallas
Dr. Marco Lafrentz
Director – CPaaS Business Line
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