OpenCloud presentation at the IMS WebRTC Workshop, Adaptive Signaling Bridging the Network Divide. IMS World Forum in April 2014 in Barcelona

1. Bridging the Network
Divide
Mark Windle, Head of Marketing

2. Agenda
Introducing Adaptive Signalling
Adaptive Signalling for
– Service Migration to IMS
– WebRTC
Summary
2© Copyright OpenCloud Ltd 2014

3. 3
Signalling
Change is
expensive & slow
Functionality
within elements
Interactions
between elements
+
The behaviour
of the network
Being more competitive means
finding more competitive ways to make changes
Adaptive Signalling
Solutions
Open Solution Development
Change is
less expensive
and faster

4. 4
i
Network Services
Voice, Messaging, Video, Data,
Consumer, Enterprise, M2M,
Roaming, Prepaid
Network Capabilities
Charging, Authentication,
Home-Routing, mPayments
Network Information
Subscriber Profile, Service
Provisioning, Location, Device,
Status
Adaptive
Signalling
Solutions
Service Interactions
 Charging Offload
 Prepay-enabled
Enterprise
Services
New Network
Capabilities
 SMS Home
Routing
 Fraud Prevention
 Alternative
Roaming Provider
Outbound API
Exposure
 OneAPI
 3rd-Party
Development
Internal Network
Exposure
 M2M
 Enterprise
Services
 Generic Service
innovation
Interworking &
Protocol
Conversion
 EOL Workarounds
 Harmonised
Service-Layer
 HLR-HSS
Synchronisation
Internet
Connectivity
 Social Network
Integration
 WebRTC
Rhino: Solving Network Evolution Challenges
Signalling
Adaptive
Signalling

5. Adaptive Signalling White Paper
5© Copyright OpenCloud Ltd 2014
www.opencloud.com/resources/whitepapers/

6. Agenda
Introducing Adaptive Signalling
Adaptive Signalling for
– Service Migration to IMS
– WebRTC
Summary
6© Copyright OpenCloud Ltd 2014

7. Service Migration to IMS
7© Copyright OpenCloud Ltd 2014
Existing Service
SCP
Legacy IMS
?

8. Service Migration to IMS – Duplicate?
8© Copyright OpenCloud Ltd 2014
Existing Service
SCP AS
Legacy IMS
Duplicate
Duplicate Costs
 Maintenance
 Space/Power
 Change Requests

9. EOL Issues
 Maintenance
 Change Requests
 Replacement (eventually)
9© Copyright OpenCloud Ltd 2014
Existing Service
SCP
Legacy
Service Migration to IMS – Re-use?
IM-SSF
Adaptive Signalling
IMS

10. 10© Copyright OpenCloud Ltd 2014
Existing Service
IMS
SCP AS
Service Migration to IMS – Re-use then Replace?
R-IM-SSF
Adaptive Signalling
Replace
Legacy

11. 11© Copyright OpenCloud Ltd 2014
Existing Service
SCP AS
Service Migration to IMS – Adaptive Signalling
Adaptive
Signalling
Interworking &
Protocol
Conversion
 EOL
Workarounds
 IM-SSF
 R-IM-SSF
 HLR-HSS
Synchronisation
Service
Interactions
 Service Broker
 SCIM
 Charging
Offload
 Prepay-enabled
Enterprise
Services
Entire Subscriber Base
One Service Portfolio
Eg. VoLTE
Legacy IMS

12. Agenda
Introducing Adaptive Signalling
Adaptive Signalling for
– Service Migration to IMS
– WebRTC
Summary
12© Copyright OpenCloud Ltd 2014

13. 13© Copyright OpenCloud Ltd 2014
Adaptive Signalling for WebRTC
Adaptive
Signalling
Legacy IMS WebRTC
WebRTC Signalling
Gateway

14. 14© Copyright OpenCloud Ltd 2014
Adaptive Signalling for WebRTC
Adaptive
Signalling
Legacy IMS
WebRTC Signalling
Gateway(s)
??
WebRTC

15. Productised Solution Framework
Carrier-grade – Virtualisable – Scalable – Software-based
Openly Extendable for
Other Protocols
Open Application Server
Developer support
 Documentation
 Dev. Tools
 Test Tools
 Support
PLUS
Network Elements
Network Signalling
+ + +
Multiple Adaptive Signalling Applications
Competitive Change requires Open Products
Productised
Common Protocols
Telecom Application
Developers
 In-House
 SI’s and Partners
 3rd Party Community
15

16. Agenda
Introducing Adaptive Signalling
Adaptive Signalling for
– Service Migration to IMS
– WebRTC
Summary
16© Copyright OpenCloud Ltd 2014

17. Consumer Choice – Change is Constant
17© Copyright OpenCloud Ltd 2014
Aggregated
users
Something for everyone
Commodity
Services / features
The “Core”
Revenue
Individuals
Differentiation
The “Long tail”
Market Share
Personalisation

18. Adaptive
Signalling
Enabling Competitive Service Innovation
18
Individuals
Multi-
Device Feature
Phone
Fixed
Phone
LaptopTabletSmart
Phone
Smart TV Games
Console
Internet Others
Multi-
Access
Legacy
Circuit
Switched
Next-Gen
IP Packet
Switched
Connected
Machines
Service
Interactions
Network
Capabilities
Outbound
API Exposure
Service
Innovation
Enablers
Exposed
Network
Assets
Internet
Connectivity &
Web Services
Open
Service
Development
Service
Compositions
Legacy
Services
Next-Gen
Services
Extensible
“Off the shelf”
Services
3rd Party
Network Apps
3rd Party
External Apps
Social Groups
Multi-
Role
Families
Organisations
Converged
Service Layer

19. Summary
It’s inevitable
It’s accelerating
It’s vital
19
Change
Open, adaptive signalling solutions
Change the network to make the network easier to change
Service Migration to IMS, WebRTC and more
simply more competitive

20. www.opencloud.com
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