IPSA presentation, March 2012
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How can the packaging industry benefit from social media?
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IPSA presentation, March 2012
- 40. HAS SM CHANGED CONSUMER BEHAVIOUR?
- 41. HAS SM CHANGED CONSUMER BEHAVIOUR? News
- 42. HAS SM CHANGED CONSUMER BEHAVIOUR? News Decide
- 43. HAS SM CHANGED CONSUMER BEHAVIOUR? News Decide Communicate
- 44. HAS SM CHANGED CONSUMER BEHAVIOUR? News Decide Communicate Learn
- 45. HAS SM CHANGED CONSUMER BEHAVIOUR? News Decide Communicate Learn Play
- 48. so what is it to me and my business?
- 49. WHY SHOULD WE USE SOCIAL MEDIA?
- 50. WHY SHOULD WE USE SOCIAL MEDIA? •To listen
- 51. WHY SHOULD WE USE SOCIAL MEDIA? •To listen •To engage
- 52. WHY SHOULD WE USE SOCIAL MEDIA? •To listen •To engage •To respond
- 53. BUT WHY?
- 54. BUT WHY? • Brand image
- 55. BUT WHY? • Brand image • Industry image
- 56. BUT WHY? • Brand image • Industry image • Attract talent
- 57. BUT WHY? • Brand image • Industry image • Attract talent •R &D
- 58. BUT WHY? • Brand image • Industry image • Attract talent •R &D • Generate leads
- 59. BUT WHY? • Brand image • Internal communication • Industry image • Attract talent •R &D • Generate leads
- 60. BUT WHY? • Brand image • Internal communication • Industry image • Reputation • Attract talent management •R &D • Generate leads
- 61. BUT WHY? • Brand image • Internal communication • Industry image • Reputation • Attract talent management •R &D • PR • Generate leads
- 62. BUT WHY? • Brand image • Internal communication • Industry image • Reputation • Attract talent management •R &D • PR • Generate leads • Marketing
- 63. DO YOU HAVE AN ACTION PLAN?
- 64. DO YOU HAVE AN ACTION PLAN? • Make a start
- 65. DO YOU HAVE AN ACTION PLAN? • Make a start • Put a plan in place
- 66. DO YOU HAVE AN ACTION PLAN? • Make a start • Put a plan in place • Have a goal in mind
- 67. DO YOU HAVE AN ACTION PLAN? • Make a start • Put a plan in place • Have a goal in mind • Implement, measure, adjust and implement again!
- 68. INTERACTIVECONCEPTS.CO.ZA JAPIE@INTERACTIVECONCEPTS.CO.ZA TWITTER: @JAPIES
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