10 million people use Facebook for their organization. To be successful, organizations need to determine why they are using Facebook, how they will engage users, and who will manage the Facebook presence. It is important to choose whether to create a Page, Profile, or Group and fill out the About section. A plan should specify the type and frequency of content as well as customer feedback policies. Photo albums and applications can help engage users if properly implemented. Measuring website traffic from Facebook and user insights can indicate how well the organization is utilizing Facebook.

1. for your organisation
ESN: 23 November 2013
Japie Swanepoel

2. The Numbers
10 million

3. facebook
Why are you there /
what do you wish to
accomplish?
How will you do it?
Who will do it?
How will you
measure the
success?

4. A page, a profile or a group?
About section
Plan: type of content, frequency, customer feedback policy
Photo albums: proper captions & properly tagged.
Make some-one responsible
Send visitors to your web site from facebook
Ads?
Remember the Conversation
Use applications (apps) for enquiry forms, events, games, competitions,
etc.
Events
Stay CURRENT!

5. Cover
Profile
Pic
Image

9. Promoting your content / events

10. insights

11. @japies
Digital4Christ.co.za