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AAA presentation: April 2012

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japie swanepoel
japie swanepoel

The document discusses how social media has changed consumer behavior and why companies should use social media. It notes that social media allows people to get news, make decisions, and communicate with others. While social media is important, other factors like branding, reputation, and marketing also matter. The document urges companies to make a start on social media, have a clear plan and goals, and continuously measure and improve their social media efforts.

EducaçãoNegóciosDiversão e humor
1 de 64
Digital Media 2012
The 2012 Stats
The 2012 Stats
The 2012 Stats
The 2012 Stats
The 2012 Stats
HAS SM CHANGED CONSUMER BEHAVIOUR?
HAS SM CHANGED CONSUMER BEHAVIOUR? News
HAS SM CHANGED CONSUMER BEHAVIOUR? News Decide
HAS SM CHANGED CONSUMER BEHAVIOUR? News Decide Communicate
HAS SM CHANGED CONSUMER BEHAVIOUR? News Decide Communicate Learn
HAS SM CHANGED CONSUMER BEHAVIOUR? News Decide Communicate Learn Play
WHY SHOULD WE USE SOCIAL MEDIA?
WHY SHOULD WE USE SOCIAL MEDIA? •To listen
WHY SHOULD WE USE SOCIAL MEDIA? •To listen •To engage
WHY SHOULD WE USE SOCIAL MEDIA? •To listen •To engage •To respond
But wait, is it all about Social Media?
BUT WHY?
BUT WHY? • Brand image
BUT WHY? • Brand image • Industry image
BUT WHY? • Brand image • Industry image • Attract talent
BUT WHY? • Brand image • Industry image • Attract talent •R &D
BUT WHY? • Brand image • Industry image • Attract talent •R &D • Generate sales
BUT WHY? • Brand image • Internal communication • Industry image • Attract talent •R &D • Generate sales
BUT WHY? • Brand image • Internal communication • Industry image • Reputation • Attract talent management •R &D • Generate sales
BUT WHY? • Brand image • Internal communication • Industry image • Reputation • Attract talent management •R &D • PR • Generate sales
BUT WHY? • Brand image • Internal communication • Industry image • Reputation • Attract talent management •R &D • PR • Generate sales • Marketing
DO YOU HAVE AN ACTION PLAN?
DO YOU HAVE AN ACTION PLAN? • Make a start
DO YOU HAVE AN ACTION PLAN? • Make a start • Put a plan in place
DO YOU HAVE AN ACTION PLAN? • Make a start • Put a plan in place • Have a goal in mind
DO YOU HAVE AN ACTION PLAN? • Make a start • Put a plan in place • Have a goal in mind • Implement, measure, adjust and implement again!
INTERACTIVECONCEPTS.CO.ZA JAPIE@INTERACTIVECONCEPTS.CO.ZA TWITTER: @JAPIES

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AAA presentation: April 2012

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