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“I WOULD NEVER JOIN A CLUB THAT
WOULD HAVE ME AS A MEMBER.”

       - GROUCHO MARX
WHO WRITES
 WIKIPEDIA
    ?
WHO ARE WIKIPEDIA
CONTRIBUTORS?
WHAT MOTIVATES THEM?
WHAT ARE THEIR
CHARACTERISTICS?
310 SCREENING SURVEYS
 20 SEMI-STRUCTURED
 QUALITATIVE INTERVIEWS
ITERATIVE THEMATIC
CODING ANALYSIS
MOTIVATION
GIVE BACK, MAKE
A DIFFERENCE,
LOVE, CARE
“There are some people who write about
really local things that they’re passionate
about. Like my neighbor. . . she was really
into how Northern California tried to
become its own state. . . She had really
no forum to share this with the world. . .
and then we told her about Wikipedia.”
  - Maria (mid 20s, public health worker)
PRO-SOCIAL
SELF-INTEREST
$$$?
“Do you think Wikipedia would be different if
people got paid?”

“Oh yeah, I think there’d be a lot of bullshit in
there. I think people would just throw a lot of
stuff in there thinking, ‘I’m getting paid so it
really doesn’t matter what I’m putting down!’
[The way it is now] I think people really put
their heart and soul into it because they like
doing it.”
   - Donald (60s, retired truck driver)
HEART, SOUL
QUALITY, INTRINSIC
TRUSTWORHTY
WHO ARE
CONTRIBUTORS?
“EVERYDAY FOLKS”
“. . . just everyday people. . . we’ve got
our geniuses, or lawyers, or scientists, or
you, or journalists, or me. I’m just an old
man who doesn’t know much but I know
a little bit.”
   - Donald (mid 60s, retired truck driver)
“. . . for every little thing on the internet
there’s somebody out there. There’s
somebody sitting in Birmingham or Belize,
wherever. . . [or fixing] punctuation is what
they were born to give. And by God, I’m
going to let them have it. Why do I need to
eat off their plate? I’ve got a thing about
rivers in Iowa.”
   - Russell (40s, probation officer)
WIKIPEDIA’S
INTELLECTUAL CLASS
EDUCATED
EXPERT, CREDENTIALED
RESEARCHERS, STUDENTS
SEASONED TRAVELERS
OLDMENINJACKETS
            TWEED
THE “GEEK”
STEREOTYPE
“I’m sure they’re locked up in a room. . . And
Wikipedia is the ultimate thing for them. . .
people in their room alone, playing World of
Warcraft and things like that.”
   – Lee (20, college student)

“Maybe they’re home-bound people, or
people who have no life. . . ”
  – Roger (50s, rock photographer)
“. . . a bunch of nerds sitting around
updating things every second. . . the nerdy
technical guy sitting around in his mother’s
basement. . . ”
     – Neil (20s, office worker)

“There are people that live for [Wikipedia].
. . I imagine them sitting on a chair in their
boxer shorts with a catheter and a feeding
tube.”
     – Russell (40s, probation officer)
DISCUSSION
MY KIND OF
PEOPLE?
THEORY v.
  PRACTICE
IMPLICATIONS
THANKS!
                   ACKNOWLEDGMENTS
                            COYE CHESHIRE
                            ELIZABETH F. CHURCHILL
                            JENNA BURRELL
                            ANONYMOUS REVIEWERS


   THIS RESEARCH WAS SUPPORTED IN PART BY A GRANT FROM THE
   INSTITUTE OF BUSINESS AND ECONOMIC RESEARCH (IBER) AT UC BERKELEY.

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My Kind of People

  • 1.
  • 2. “I WOULD NEVER JOIN A CLUB THAT WOULD HAVE ME AS A MEMBER.” - GROUCHO MARX
  • 4. WHO ARE WIKIPEDIA CONTRIBUTORS? WHAT MOTIVATES THEM? WHAT ARE THEIR CHARACTERISTICS?
  • 5. 310 SCREENING SURVEYS 20 SEMI-STRUCTURED QUALITATIVE INTERVIEWS ITERATIVE THEMATIC CODING ANALYSIS
  • 7. GIVE BACK, MAKE A DIFFERENCE, LOVE, CARE
  • 8. “There are some people who write about really local things that they’re passionate about. Like my neighbor. . . she was really into how Northern California tried to become its own state. . . She had really no forum to share this with the world. . . and then we told her about Wikipedia.” - Maria (mid 20s, public health worker)
  • 10. $$$?
  • 11. “Do you think Wikipedia would be different if people got paid?” “Oh yeah, I think there’d be a lot of bullshit in there. I think people would just throw a lot of stuff in there thinking, ‘I’m getting paid so it really doesn’t matter what I’m putting down!’ [The way it is now] I think people really put their heart and soul into it because they like doing it.” - Donald (60s, retired truck driver)
  • 15. “. . . just everyday people. . . we’ve got our geniuses, or lawyers, or scientists, or you, or journalists, or me. I’m just an old man who doesn’t know much but I know a little bit.” - Donald (mid 60s, retired truck driver)
  • 16. “. . . for every little thing on the internet there’s somebody out there. There’s somebody sitting in Birmingham or Belize, wherever. . . [or fixing] punctuation is what they were born to give. And by God, I’m going to let them have it. Why do I need to eat off their plate? I’ve got a thing about rivers in Iowa.” - Russell (40s, probation officer)
  • 20. “I’m sure they’re locked up in a room. . . And Wikipedia is the ultimate thing for them. . . people in their room alone, playing World of Warcraft and things like that.” – Lee (20, college student) “Maybe they’re home-bound people, or people who have no life. . . ” – Roger (50s, rock photographer)
  • 21. “. . . a bunch of nerds sitting around updating things every second. . . the nerdy technical guy sitting around in his mother’s basement. . . ” – Neil (20s, office worker) “There are people that live for [Wikipedia]. . . I imagine them sitting on a chair in their boxer shorts with a catheter and a feeding tube.” – Russell (40s, probation officer)
  • 24. THEORY v. PRACTICE
  • 26. THANKS! ACKNOWLEDGMENTS COYE CHESHIRE ELIZABETH F. CHURCHILL JENNA BURRELL ANONYMOUS REVIEWERS THIS RESEARCH WAS SUPPORTED IN PART BY A GRANT FROM THE INSTITUTE OF BUSINESS AND ECONOMIC RESEARCH (IBER) AT UC BERKELEY.