Slides from our talk at Leanconf 2016 in Manchester. Get in touch if you have any questions regarding our talk or this topic. The Experiment Design guide can be found here: http://bit.ly/experiment-design

1. Yo doc! Let’s talk
Experiment
Design.

2. Firmhouse
firmhouse.com
Skill Nation
We take innovators & entrepreneurs
from idea to first revenue.

3. 2. Strategy
1. Market types
3. Experiments

4. Strategy
eats Lean Startup
for breakfast.

5. Well, not that
‘Lean’
English
breakfast.

6. Stop
ignoring
markets &
competition.

7. Uber entered
an existing
market.

8. Airbnb, new
market and
product.

9. iPhone,
re-segmented
the mobile
industry

11. 80%
of the work is knowing
your next moves.

12. Seems like
a bad idea
Great
idea
SWEETSPOT

13. A
Calibrate first!
Develop your plan
Business Model Canvas
Value Proposition Map
(or whatever floats your boat)

14. Don’t
re-invent
the wheel

16. Analogs Antilogs
“Competition that failed at
building the company that
you’re aiming to build.”
“Competition successful
in the market you are
trying to conquer.”

17. You always have too
many options to test.

18. You can’t test all your
options, experiment
with the options that
you have no data for.

19. Fastest way of failing
at experimenting:
start with a landing
page.

20. 01100110 01100001
01101001 01101100
(hard to understand what it says?)

21. ConfirmLearn
- Problem interviews
- Observation
- Desk research
- Solution pitching
- Competitor usability
- Smoke testing

23. http://skillnation.co
Competitive Skill Gaming

24. Market type
Existing (young) market.
http://skillnation.co
Competitive Skill Gaming

25. Strategy
1) Proof engagement through competition
2) Develop long-tail revenues for Game Developers
3) Position as main platform for discovering games
http://skillnation.co
Competitive Skill Gaming

26. Analogs
• Gamer Duel
• Game Center
Antilogs
• Skillz.com
• cashplay.co
http://skillnation.co
Competitive Skill Gaming

27. Confirm: 1:1 on Skill gaming Duels
Learn: what competitive
elements matter?
http://skillnation.co
Learn: what games? How can we
segment the gaming market?
Confirm: Skill gaming
tournaments
Competitive Skill Gaming

28. You can’t learn
KUNG-FU by watching
BRUCE LEE movies.

29. bit.ly/experiment-design
Robbert van Geldrop | @rvangeldrop
Bob Jansen | @jansn
Find the guide online
http://firmhouse.com