Evolution of the European Brewing Convention Congress
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Presentation of the EBC Congress from 1947 to 2017. EBC history; correlation of trends in the brewing sector and congresses across 70 years; comparison with ICCA data. Presentation done at Beeronomics 2017 conference held in Copenhagen.
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Evolution of the European Brewing Convention Congress
- 1. Jan Lichota UNED John Brauer EBC Beeronomics 2017 Copenhagen, Denmark The evolution of the European Brewing Convention Congress
- 2. Authors 13 June 2017, Copenhagen BEERONOMICS 2017 John M. Brauer Born 1961 Johannesburg / South Africa. EBC Executive Officer at The Brewers of Europe in Brussels / Belgium. M.Sc. degree in Marine Science from the University of Cape Town and a Dipl. Brew. (J.S. Ford Award 1994, Institute of Brewing and Distilling, London). John Brauer EBC Jan M. Lichota Born 1978 in Warsaw / Poland. Lecturer on economic trends for brewers at the Wrocław University of Life Sciences and Environment / Student of Political Sciences and Administration at the Universidad Nacional de Educación a Distancia in Spain. Law degree from the Complutense University in Madrid and postgraduate studies in International Relations (ULg), Cultural Studies (ULg), Business Management (Ichec) and Association Management (Solvay). Jan Lichota UNED - UPWr 2
- 3. Geopolitical Timeline 1945 1948 1957 1973 1991 Hague Congress World War II End Oil Crisis New World 3 1951 ECSC Start EEC 1992 EU 2004 EU + 10 2017 13 June 2017, Copenhagen BEERONOMICS 2017
- 4. EBC: Origins 4 Analysis Equipment Suppliers European Brewery Convention Malted Barley Hops Technology CooperationSkills Raw materials 13 June 2017, Copenhagen BEERONOMICS 2017 4
- 5. EBC Congress 1955 (Baden Baden) 13 June 2017, Copenhagen BEERONOMICS 2017 5
- 6. EBC: At the beginning Philippe Kreiss France President Ferencz Mendlik Netherlands Secretary General 6 6BEERONOMICS 201713 June 2017, Copenhagen
- 7. EBC: Management 7 Presidents 1. Philippe Kreiss, France 1947 – 1963 2. Jean De Clerck, Belgium 1963 – 1971 3. E.H.M. Clutterbuck, UK 1971 – 1979 4. Ludwig Narziss, Germany 1979 – 1983 5. Tore-Magnus Enari, Finland 1983 – 1991 6. Paul van Eerde, The Netherlands 1991 – 1999 7. Esko Pajunen, Finland 1999 – 2003 8. Jan Veselý, Czech Republic 2003 – 2005 9. Hilary Jones, United Kingdom 2005 – 2009 10. Christian von der Heide, Ireland 2009 – 2012 11. Stefan Lustig, Germany 2012 – 2015 12. Tiago M. Brandão, Portugal 2015 -present Management Ferencz Mendlik Secretary General 1947 – 1974 R. Illig Secretary General 1974 – 1978 Gerhard H. Ulenberg Secretary General 1978 – 1982 Marjolein van Wijngaarden Secretary General 1982 – 2007 John M. Brauer EBC Executive Officer 2007 - present BEERONOMICS 2017
- 8. EBC Congress participation 13 June 2017, Copenhagen BEERONOMICS 2017 8 188 236 378 378 685 545 669 771 896 764 794 888 930 974 842 872 948 947 1058 795 990 975 1028 857 984 822 773 760 899 858 727 601 592 526 462 520 y = -2.1526x2 + 84.146x + 157.01 R² = 0.8825 0 200 400 600 800 1000 1200 Number of delegates (total*) at EBC congresses since 1947 * excluding partners
- 9. EBC Congress participation - countries 13 June 2017, Copenhagen BEERONOMICS 2017 9
- 12. EBC Congress : Language use 13 June 2017, Copenhagen BEERONOMICS 2017 12 0 10 20 30 40 50 60 70 1947 1949 1951 1953 1955 1957 1959 1961 1963 1965 1967 1969 1971 1973 1975 1977 1979 1981 Number of oral presentations at EBC congresses (1947 - 1983) FRANÇAIS DEUTSCH ENGLISH other
- 13. EBC Congress: Topics 13 June 2017, Copenhagen BEERONOMICS 2017 13 0 10 20 30 40 50 60 70 1947 1949 1951 1953 1955 1957 1959 1961 1963 1965 1967 1969 1971 1973 1975 1977 representation of topics at the first 30 years of ebc congresses (1947 - 1977) Brewing Raw Materials Analysis, Technology & Engineering Education Beer & Health Yeast & Fermentation Packaging, Sales, Marketing
- 14. Brewing sector evolution (production) 13 June 2017, Copenhagen BEERONOMICS 2017 14 490608 581985 878014 937802 1141733 1248487 1391707 1602000 1863000 1932000 0 500000 1000000 1500000 2000000 2500000 1956 1960 1970 1980 1990 1995 2000 2005 2010 2015 Hl / year Source: BarthHaas
- 15. Association meetings worldwide Continuous growth of number of meetings Source: ICCA (2015) AVERAGE PARTICIPANTS NUMBER 1,7952,6954,0575,977 8,585 12,26 16,861 25,535 40,823 54,844 0 10 20 30 40 50 60 N° MEETINGS 15 1253 1104 840 725 621 591 572 528 454 424 0 200 400 600 800 1000 1200 1400 Continuous decrease of participants number Source: ICCA (2015) AVERAGE LENTGH 6,3 5,8 5,7 5,3 5,1 4,9 4,6 4,3 3,9 3,8 0 1 2 3 4 5 6 7 Continuous decrease of time spent Source: ICCA (2015)
- 16. EBC Congress 2017 13 June 2017, Copenhagen BEERONOMICS 2017 16 Brewing future: Science for better beers Analysis and methodology (raw materials, product, research) Barley breeding and agronomy Beer quality – colloidal Beer quality – foam Beer quality – sensory Beer, society, health and nutrition Brewing and malting co-products Consumer studies End of beer processing, including auxiliary and process aids Environmental issues and sustainability Filtration Hop breeding, agronomy and processing Malting: malt production and quality Management issues New packaging development New process development New product development Novel raw materials for beer production Wort production Yeast and fermentation
- 17. Thank you! 13 June 2017, Copenhagen BEERONOMICS 2017 17 Conclusions • EBC Congress – opportunity to unite brewers when constituted • Congress follows global trends for meetings • Congress reflects situation on the beer market • Beer knowledge shared through more channels than meetings • Event evolving from trendsetter to follower and viceversa Jan Lichota jlichota1@alumno.uned.es John Brauer jmb@brewersofeurope.org