Cim hull-oct2011-distr
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CIM Presentation - Hull-Oct 2011
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Cim hull-oct2011-distr
- 8. Capture The Long Tail Eg’ Health insurance’ versus ‘health insurance for diabetics’, ‘….for over 45 year old men’
- 9. Capture the ‘long tail’ -200,000 keyphrases Targeted -65,000 alone for boilers -long tail phrases – ‘worcester Greenstar 28i junior combi boiler’ -Are cheaper AND convert to business easier
- 10. How pay-per-click works Search Term Research & Targeting Drives Quantities of Leads Title & Description Targeting Drives Quality of Leads Landing Page Targeting Drives Conversions
- 15. An Ideal Landing Page… www.free-employer-advice.co.uk -Many ‘calls to action’ -Include words which reflect what has been searched for -eg ‘employment law’ -Build trust eg customer testimonials -appropriate images
- 18. SEO in Business to Consumer
- 19. SEO success in High Tech Manufacturing SEO in High Tech
- 20. SEO success in High Tech
- 21. Google Base – shopping results Google Base – Shopping Results
- 26. HTML Sitemap
- 27. Register with Google Webmaster Central (GWC)
- 45. Meta Tags – The Title tag
- 46. Meta Tags – The Title tag
- 47. Different Pages Optimised for Different Keyphrases
- 48. Meta Tags Keyword and Description tags
- 52. Google Analytics – free and comprehensive
- 56. Use www.linkpopularity.com to check links
- 59. Ensure Press Releases get Anchor text based links back to website
- 62. - Social Media Marketing
- 63. Alexa.com – top sites worldwide
- 66. Social Media Marketing Confused by Social Media?
- 67. Linking your digital assets
- 69. Put your blog at the epicentre of your social media and web marketing A typical blog….
- 78. Winetravelguides.com – website, blog, facebook, twitter…
- 80. What determines what I see in my ‘top news’ feed? – Edgerank Algorithm
- 81. My last visit to Facebook
- 82. What determines your position? – Edgerank algorithm
- 86. Lots of ‘likes’ - but how important is that?
- 88. Use Twitter to promote latest music and games
- 91. What not to do?….
- 92. Twitter and realtime search
- 93. Search for ‘royal wedding’ on 29/4/2011
- 100. Optimise your clips…
- 101. Posted in other languages…
- 105. Set up your Linkedin profile
- 106. LinkedIn-Your connections Leverage the network affect
- 107. LinkedIn – participate in groups -or set up your own
- 108. www.backtype.com – monitor what people are saying about you on the web
- 111. UKTI mentions
- 112. Google Universal Search ‘Digital Assets optimisation’
Notas do Editor
- Emphasise the importance of a high listing – pointing out how click throughs degrade as we move down the list Point out ‘natural’ and ppc listings
- Emphasise the importance of a high listing – pointing out how click throughs degrade as we move down the list Point out ‘natural’ and ppc listings
- Links on other sites will lead visitors to you, hence in its own right it is an important aspect of online marketing leading potential customers directly to your site. Obviously the more links the more different ways leading to your site. Over and above this it is an important part of search marketing, since the more links you have the more important you are in the eyes of the search engines and the higher up in the rankings you will appear ( we’ll qualify this in more detail as we move through)
- There are many PR directories which you will search for in the practical session. A great way to submit you news stories and at the same time drop your website link (on high Page Rank sites)