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Is Your Website Reaching its Full Potential? www.Internetstrategyconsulting.net
Interesting Data www.Internetstrategyconsulting.net
 Types of Results www.Internetstrategyconsulting.net
Types of Results www.Internetstrategyconsulting.net
Interesting Data (only 25% of people click on the Advertisers section or PPC) www.Internetstrategyconsulting.net
Interesting Data (here are the clicks you can expect to get according to the site’s position in the first page) 1st position 10th  position www.Internetstrategyconsulting.net
Interesting Data About Internet Did you know:   ,[object Object]
 80% search first online before making a purchase vs. using yellow pages, or newspaper
Internet is the present and the future because there is where your customers are looking for your serviceswww.Internetstrategyconsulting.net
but the question is can they find you online? www.Internetstrategyconsulting.net
Here’s where SEO comes handy www.Internetstrategyconsulting.net
What is SEO? www.Internetstrategyconsulting.net
Search engine optimization (SEO) is the process of improving the volume or quality of traffic to a web site  from search engines via "natural" or un-paid ("organic" or "algorithmic") search results as opposed to other forms of search engine marketing (SEM) which may deal with paid inclusion* *Wikipedia www.Internetstrategyconsulting.net
Key Factors That Affect Search Results www.Internetstrategyconsulting.net
1. How many clicks does it take to get to a given page? www.Internetstrategyconsulting.net
2. Meta Tags?a) Title  b) Description  c)Keywords and key-phrases www.Internetstrategyconsulting.net
Example of Meta Tags Title  and  Description  Title Description www.Internetstrategyconsulting.net
3. Content RelevanceDo you know what you are talking about? Most important are you communicating it correctly? www.Internetstrategyconsulting.net
4. Internal Links (are you linking to your internal pages?) www.Internetstrategyconsulting.net
5. How Frequently the site is updated? Remember content is king www.Internetstrategyconsulting.net
6. Keyword Density how related are the terms you are using? www.Internetstrategyconsulting.net
7. Server Speed if your site takes forever to download, that is harming your rankings www.Internetstrategyconsulting.net
8. Inbound links relevance www.Internetstrategyconsulting.net
9. Detailed Sitemap  Make sure your site has one www.Internetstrategyconsulting.net
10. Is it Search Engine Friendly www.Internetstrategyconsulting.net
Other Factors To Consider www.Internetstrategyconsulting.net
1. Is it easy to find? (think as a customer)2. Does it have a clear purpose?3. Is it clear what the company does and doesn’t do?4. Is it easy to find contact information including a phone number? www.Internetstrategyconsulting.net

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Internet Marketing And Your Business Website

  • 1. Is Your Website Reaching its Full Potential? www.Internetstrategyconsulting.net
  • 3. Types of Results www.Internetstrategyconsulting.net
  • 4. Types of Results www.Internetstrategyconsulting.net
  • 5. Interesting Data (only 25% of people click on the Advertisers section or PPC) www.Internetstrategyconsulting.net
  • 6. Interesting Data (here are the clicks you can expect to get according to the site’s position in the first page) 1st position 10th position www.Internetstrategyconsulting.net
  • 7.
  • 8. 80% search first online before making a purchase vs. using yellow pages, or newspaper
  • 9. Internet is the present and the future because there is where your customers are looking for your serviceswww.Internetstrategyconsulting.net
  • 10. but the question is can they find you online? www.Internetstrategyconsulting.net
  • 11. Here’s where SEO comes handy www.Internetstrategyconsulting.net
  • 12. What is SEO? www.Internetstrategyconsulting.net
  • 13. Search engine optimization (SEO) is the process of improving the volume or quality of traffic to a web site from search engines via "natural" or un-paid ("organic" or "algorithmic") search results as opposed to other forms of search engine marketing (SEM) which may deal with paid inclusion* *Wikipedia www.Internetstrategyconsulting.net
  • 14. Key Factors That Affect Search Results www.Internetstrategyconsulting.net
  • 15. 1. How many clicks does it take to get to a given page? www.Internetstrategyconsulting.net
  • 16. 2. Meta Tags?a) Title b) Description c)Keywords and key-phrases www.Internetstrategyconsulting.net
  • 17. Example of Meta Tags Title and Description Title Description www.Internetstrategyconsulting.net
  • 18. 3. Content RelevanceDo you know what you are talking about? Most important are you communicating it correctly? www.Internetstrategyconsulting.net
  • 19. 4. Internal Links (are you linking to your internal pages?) www.Internetstrategyconsulting.net
  • 20. 5. How Frequently the site is updated? Remember content is king www.Internetstrategyconsulting.net
  • 21. 6. Keyword Density how related are the terms you are using? www.Internetstrategyconsulting.net
  • 22. 7. Server Speed if your site takes forever to download, that is harming your rankings www.Internetstrategyconsulting.net
  • 23. 8. Inbound links relevance www.Internetstrategyconsulting.net
  • 24. 9. Detailed Sitemap Make sure your site has one www.Internetstrategyconsulting.net
  • 25. 10. Is it Search Engine Friendly www.Internetstrategyconsulting.net
  • 26. Other Factors To Consider www.Internetstrategyconsulting.net
  • 27. 1. Is it easy to find? (think as a customer)2. Does it have a clear purpose?3. Is it clear what the company does and doesn’t do?4. Is it easy to find contact information including a phone number? www.Internetstrategyconsulting.net
  • 28. 5. Does the website reflect the company’s image?6. Is it easy to navigate?7. Do all copy headlines say exactly what you are selling with a really good reason to buy8. Does the copy answer customer’s question “what is in it for me”? www.Internetstrategyconsulting.net
  • 29. Are you ready to implement changes? And be the winner of your market? Visit us online today www.internetstrategyconsulting.net www.Internetstrategyconsulting.net