Robyn Hatcher of SpeakEtc. (http://www.speaketc.com) presents to the Nonprofit Executive Directors (NED) Group on "Public Speaking Tips for Nonprofit Executives" -- NED is on LinkedIn (http://bit.ly/nedgroup) and on Meetup (http://bit.ly/nedmeet). Meetings are currently the third Thursday of each month in the evening (EST) in New York City, and allows for dial-in and remote attendees to participate as well.

1. Public Speaking Tips for
Non-Profit Executives
Speaking Well
to

2. What would you
like to walk
away with?

3. "Your brand is a gateway to your true work. You
know you are here to do something - to create
something or help others in some way. The
question is, how can you set up your life and
work so that you can do it?
The answer lies in your brand. When you create a
compelling brand you attract people who want
the promise of your brand - which you deliver."
Dave Buck

4. What is your”Brand’s” Promise?

5. Content is Key
Create engaging content

6. Start with WHY?
WHAT you do is less
important…
Then WHY you do it!

7. WIIFT (What’s In It For Them?)
People engage and take action for
emotional and logical reasons.
Emotional reasons have more impact
Discover what your
listener needs, wants &
values

8. As a result of my
presentation listeners will:
Know _____
Think _____
Want _____
Understand ____
Feel _____
Do ______
Etc etc etc

9. Take your listeners on a voyage
Here There
Your
Presentation

10. Engage Left AND Right Brain
LEFT BRAIN
 Language
 Logic
 Categories
 Linear thinking
 Numbers
 Details
 Analysis
RIGHT BRAIN
 Emotion
 Images
 Patterns
 Creative thinking
 Music
 Rhythm
 Synthesis

11. Designing the journey
Tell them what
you’re going to tell
them
Tell them
Tell them that
you told them
Prepare/plan

12. The Take Off (Introduction)
 Attention Getter
 WIIFT – What’s In It For Them
 Establish Credibility – Earn the Right
 State your purpose
www. SpeakEtc.com

13. Attention Getters
• Question or series of questions
• Interesting or startling fact
• Anecdote, or short story;
Example, or illustration
• Well known (not overused) or
catchy quotation
www. SpeakEtc.com

14. Delivery
How to exude confidence through body
Language and vocal tone

15. The brain is an
incredible organ.
It starts working
the moment
you’re born, and
only stops
working when
you get up to give
a presentation

16. Nonverbal Communication
“What you do speaks so loud,
I can not hear what you
say”
- Ralph Waldo Emerson
www. SpeakEtc.com

17. 3 V’s of Communication
Visual: What’s Seen
Vocal: What’s Heard
Verbal: What’s Said
V
V
V
• Tone, quality, pitch,
resonance, volume
• Variation within pitch &
volume
• Vocal patterns, accent
• Gestures
• Facial expressions
• Posture, movement
• Organization,
vocabulary, grammar

18. Communication Stats
 Non verbal signals have 5 X’s as
much impact as verbals
 60 – 80% of initial opinion made
in less than 4 minutes
 Body language counts 60-80% in
negotiations
 It takes 2-7 seconds to make
first impression
 it can take up to 12 visits to
undo a negative first impression

19. The Triune Brain
 First Brain – the instinctual brain
stem.
 Second Brain- emotions and
feelings
 Third Brain – where conscious
thought takes place.

20. Your Communication
Style
Discover your ACTORTYPE?

21. Presentations Are not 1 size fits all
Always be a first-rate
version of yourself,
instead of a second-
rate version of
somebody else. -
Judy Garland

22. Your ActorType
 Communication Style assessment based on 9
character types you see every day in movies
and on TV
 Helps you look & sound authentic and believable =
trustworthy
 Opportunity to optimize strengths & minimize
weaknesses
We are ALL more than ONE ActorType!!

23. @SpeakEtc
What’s Your Actortype?
Hero
Buddy
Whiz Kid
Superhero

24. Comic
Supermodel
Ingenue
Curmudgeon
Villain

25. The SuperStar!!!
The most admired &
respected actors &
communicators are
those who know and
understand their
innate strengths and
then work hard to
embody the necessary
qualities & traits of
other types.

26. Questions?
@SpeakETC

27. Summary
• Start with WHY
• Focus on how you want to impact them
• Engage them emotionally
• Tell them What’s In It for Them
• Choose powerful impactful words and metaphors
 “If I can’t see it, I can’t understand it” - Einstein
• Use the strengths and minimize the weaknesses of your ActorType
• Use confident body language and vocal tone
www. SpeakEtc.com

28. Keep in touch
For One-one-One Coaching, training
workshops or Presentations
Robyn Hatcher
www.SpeakEtc.com
Robyn@SpeakEtc.com
Phone: 646.470.2360
Twitter: @SpeakETC.
facebook.com/SpeakEtc.