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SOCIAL MEDIA IN THE
PHILIPPINES & THE RISE OF
PURPOSE-DRIVEN SOCIAL
“PERSONAL” BRANDS
Janette Toral
http://digitalfilipino.com
Twitter:
@digitalfilipino
Facebook: /janettectoral
Will share perspective as an…
Source: wearesocialsg
Social, Digital, Mobile in the Philippines
http://www.socialbakers.com/
reports/regional/march-2014-
social-marketing-report-
philippines-regional
GFK Purchase Funnel
C
O
N
T
E
X
T
AWARENESS
FAMILIARITY
OPINION/IMAGERY
CONSIDERATION
PREFERENCE
SHOPPING
PURCHASE
Source:
Nick Fontanilla
HowtoFascinate.com
E-COMMERCE PROJECTS
THAT THRIVE ARE THOSE
WITH CLEAR PURPOSE.
No matter how simple their projects are.
http://members.olx.ph/ctraltdelete
http://www.indiegogo.com/projects/sierra-ops-a-space-sci-fi-action-rpg/x/6041733
https://www.kickstarter.com/projects/omocat/omori
The Mind of an E-Commerce Manager
http://sorianomedia.com/infographic-digital-marketing/
Imagine your customer in a journey…
CUSTOMERS FOR LIFE
Decide that you want to be with them from
start to finish.
E-Learning Project started December 2012
http://digitalfilipino.com/ecom
Empower people with knowledge.
http://digitalfilipino.com/influence
ONGOING
LEARNING
PROGRAM
FREE
Let people know that you care…
Your actions can make them like you (or not)
BLOGGING MATURES
• Have a voice
• Build influence
• Expand network
• Earn online
• Fairness wins
• Gain recognition
• Mainstream
• Change agent
• Social media mastery
• Relevance
BLOGGING WILL
BE MORE
COMPETITIVE.
Don’t waste time….
E-COMMERCE AND SOCIAL
MEDIA CAN ALSO BE USED
TO HELP OTHERS.
Use your influence to help others. Do it
because you want to and not for good PR.
Medium.com as a powerful
blogging platform.
We are raising P270,000 to get Randolph operated.
You can help at http://bit.ly/helprandolph
http://blog.hubspot.com/marketing/
beginner-inbound-lead-generation-guide-ht
Same inbound flow whether for profit or
asking others to help….
Customer Relationship Management is Key
Image: Zoho.com
WHEN USING SOCIAL MEDIA,
BE CLEAR -- WHAT’S YOUR
PASSION, INTENTION, AND
PURPOSE?
Twitter:
@digitalfilipino
Facebook:
digitalfilipino

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Social Media in the Philippines: The Rise of Purpose Driven Social "Personal" Brands